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- 29 Jan 2013
- First Look
First Look: Jan. 29
at the individual level. We discuss the implications of our results for the study of learning as well as for providers and consumers of outsourced services. Preference Heterogeneity and Optimal Capital Income Taxation Authors:Golosov,... View Details
Keywords: Sean Silverthorne
- 04 Apr 2017
- First Look
First Look at New Research, April 4
attract more customers, or should they enroll landlords in Alfred and reach consumers in that way? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/316154-PDF-ENG Harvard Business School Case 317-063 Royal DSM: From Continuous... View Details
Keywords: Sean Silverthorne
- 10 Sep 2012
- HBS Case
HBS Cases: Branding Yoga
larger audience," Deshpandé says. Creating Value "Branding Yoga" is one of five branding cases Deshpandé uses in his classes to explore how companies create brands that are differentiated and worthy of a price premium. In... View Details
- 31 May 2017
- What Do You Think?
Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?
share and then progressing through this wheel of retailing is in the past. Smaller retailers are gaining influence by playing in very special niches where they don’t have to win with low prices ” Nick C said: “Perhaps it is a function of... View Details
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
service lines, market segments, and competitive positioning. Marketing did the thinking, managed the brand and consumer franchise in consumer goods companies, and provided support to the sales force. In this... View Details
Keywords: by Benson Shapiro
- 28 May 2020
- Research & Ideas
Coronavirus Could Create a 'Bankruptcy Pandemic'
With a pandemic temporarily closing many businesses and stifling consumer demand, whole industries, especially those that recently leveraged their balance sheets to take advantage of near-zero interest rates, are seeing their profits... View Details
- 11 Oct 2006
- What Do You Think?
How Do We Respond to the “Dependency Ratio” Dilemma?
And consumers are becoming less willing to pay for it in the price of GM's products. When dependency ratios become too burdensome, as in the case of Bethlehem Steel in 2001, where each worker was supporting... View Details
Keywords: by Jim Heskett
- 12 Nov 2012
- Research & Ideas
Pay Workers More So They Steal Less
offering wages higher than the local competition experienced both increased productivity and lower turnover, but did not address the issue of employee theft. Employee theft comes with a huge price tag for US businesses, accounting for up... View Details
- 07 Jul 2003
- What Do You Think?
Can We Have Too Much Productivity Improvement?
productivity is the need [for] ever-increasing consumption. Unfortunately unemployed workers don't consume much of anything." Garry Emmons reminded me that "We examined this issue with HBS profs in a February 1999 HBS Bulletin... View Details
Keywords: by James Heskett
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
On the most basic level, if retailers are losing money because they are competing in price wars, they are more likely to go out of business, decreasing the variety of stores consumers have to choose from.... View Details
- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
price. ©iStock.com/Rawpixel Ltd Examples of PWYW pricing abound in all industries: Radiohead's self-released its In Rainbows album with "name your price" downloads; the Dallas Theater Center holds "Pay-What-You-Can"... View Details
- September 2017
- Case
Tencent
By: John R. Wells and Gabriel Ellsworth
Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking service provider with several of the... View Details
Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Units; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Profit; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Emerging Markets; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Product Development; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Value Creation; Communications Industry; Entertainment and Recreation Industry; Financial Services Industry; Information Industry; Information Technology Industry; Media and Broadcasting Industry; Motion Pictures and Video Industry; Music Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; Web Services Industry; Asia; China; Canton (province, China)
Wells, John R., and Gabriel Ellsworth. "Tencent." Harvard Business School Case 718-426, September 2017.
- 13 Oct 2009
- Research & Ideas
7 Lessons for Navigating the Storm
through the financial crisis, and Exxon has done the same in the precipitous drop in oil prices from $147 to $33 per barrel. I have spent a lot of time recently with leadership groups and the media discussing the "7 Lessons" and... View Details
Keywords: by Martha Lagace
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
challenging, is achievable. Take HBS colleague Benjamin G. Edelman, an expert in online markets whose research focuses on consumer protection related to online businesses. “My research is made better by choosing questions that are... View Details
- 04 Dec 2000
- What Do You Think?
Have We Overdone Deregulation and Privatization?
consumers were that deregulation: (1) unleashes the power of a self-correcting free market (Jeff Struck), giving customers services at prices they are willing to pay and quality levels that they are willing... View Details
Keywords: by James Heskett
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
"Ted Levitt changed my life," wrote Barry Koh (HBS PMD 30, 1975). "In our very first class he opened my eyes to how people are motivated to make decisions. Before, I thought as an engineer—the best attributes and the best View Details
- 13 Mar 2017
- Research & Ideas
Hiding Products From Customers May Ultimately Boost Sales
once, or if she sees them a few at a time throughout the season? “In product categories where the consumer is likely to purchase several products, the value of concealment tends to be positive” The answer depends on the product category,... View Details
- 10 Aug 2015
- Research & Ideas
Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers
explored whether bargain prices would counterbalance the negative effects of a high pay ratio—and the mandated disclosure thereof. Source: "Paying Up for Fair Pay: Consumers Prefer Firms with Lower... View Details
- 25 Aug 2003
- Research & Ideas
Should You Sell Your Digital Privacy?
in a recent working paper, Market Solutions to Privacy Problems? And what would consumers get in return for their personal information? Money perhaps, or price discounts, better customer service, maybe... View Details
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
suppliers (more effective couponing, and an offensive tool for challengers and a defensive tool for market leaders); and shoppers and consumers (more appropriate product and price propositions). Given these... View Details