Publications

Article

Agile Product Development: Managing Development Flexibility in Uncertain Environments

By: S. Thomke and D. Reinersten

Keywords: Research and Development; Product; Management; Risk and Uncertainty

October 2019
Supplement

Airbus vs. Boeing (L): Discontinuing the A380 (February 2019)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes Airbus’ February 2019 announcement that it was ending production of the A380, with the last delivery scheduled for 2021. The announcement followed an order cancellation by Emirates, a major customer of the A380. The A380 had faced significant... View Details

Keywords: Product Development; Air Transportation; Projects; Competition; Air Transportation Industry; Manufacturing Industry; United States; Europe

September 2014
Case

Pfizer's Centers for Therapeutic Innovation (CTI)

By: Gary Pisano, James Weber and Kait Szydlowski

In 2010, Pfizer established four small research units in New York, Boston, San Francisco, and San Diego located close to several premier Academic Medical Centers (AMCs), or hospitals with adjoining medical schools. The goal of these units was to redesign collaboration... View Details

Keywords: Drug Development; Academic Collaboration; Research And Development; Innovation; Translational Research; Management; Operations; Problems and Challenges; Research; Science; Information Technology; Strategy; Biotechnology Industry; Pharmaceutical Industry; North and Central America; Europe; Asia

September 2014
Article

OSHA Inspections Should Be Welcome: Results from a Natural Field Experiment in California

By: David I. Levine and Michael W. Toffel

For companies with strong internal occupational safety and health auditing programs, OSHA inspections might seem a formality that risk uncovering, at most, nitpicky deviations from the thousands of pages of safety regulations. For those with poor safety practices, OSHA... View Details

Keywords: Business and Government Relations; Operations; Safety; Governance Compliance; United States; California

Read Now

May 2001
Article

The Open Source Movement: Key Research Questions

By: Josh Lerner and Jean Tirole

The paper analyzes the incentives of individual programmers and of commercial companies to participate in open source projects. While these incentives are in our opinion well accounted for by the economic paradigm, much empirical and theoretical work is still needed to... View Details

Keywords: Motivation and Incentives; Open Source Distribution

September 2000
Background Note

Professional Services Module One: Introduction to the Challenges Facing PSFs

By: Thomas J. DeLong, Ashish Nanda and Scot H. Landry

This initial module was meant to clarify how the course would be useful to students who would be starting PSFs, working for them as an employee or contractor, managing them, or hiring them from the client side. View Details

Keywords: Entrepreneurship; Selection and Staffing; Management; Service Delivery; Service Industry

March 1999 (Revised December 2001)
Case

Ford Motor Company: Supply Chain Strategy

Describes Ford's examination of its supply chain to evaluate whether the company should "virtually integrate" on the Dell Computers model. View Details

Keywords: Integration; Information Technology; Supply Chain Management; Auto Industry

Article

Modelling the Effect of Purchase Quantity on Consumer Choice of Product Assortment

By: Randolph E. Bucklin, Sunil Gupta and S. Siddarth

Keywords: Sales; Decision Choices and Conditions; Customers; Product

October 1988 (Revised March 1989)
Case

Florida Power Light Quality Improvement (QI) Story Exercise (A)

Florida Power and Light (FPL) has developed a widely acclaimed quality improvement program (QIP). This exercise leads the students through the process that a division of FPL utilized in an attempt to "improve service." Specifically, the process requires students to... View Details

Keywords: Quality; Service Delivery; Performance Improvement; Business Processes; Utilities Industry; Florida

April 1993 (Revised May 1994)
Background Note

Positioning

By: David E. Bell

Describes the importance of positioning for retail outlets. Sections of the note deal with aspects of the retailing mix. View Details

Keywords: Marketing Strategy; Product Positioning; Distribution; Retail Industry

1988
Other Unpublished Work

The Relationship Between Banks and Manufacturers: Effects on Investment

By: Timothy A. Luehrman

Keywords: Investment; Banks and Banking; Production; Banking Industry; Manufacturing Industry

2001
Other Unpublished Work

E-Commerce and the Supply Chain: The Rhetoric and the Reality

By: R. Shapiro

Keywords: Supply Chain; Internet and the Web; Sales

October 1984
Case

NIKE (A1)

Presents a specific marketing policy decision on the servicing of large, important chain store customers versus giving priority to small specialty running equipment stores. View Details

Keywords: Decisions; Marketing Strategy; Distribution Channels; Apparel and Accessories Industry; Sports Industry