Publications

October 2014 (Revised January 2016)
Case

IDEO: Human-Centered Service Design

By: Ryan W. Buell and Andrew Otazo

The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape,... View Details

Keywords: Design Thinking; Innovation; Service Management; Service; Design; Service Delivery; Innovation and Management; Entertainment and Recreation Industry; Peru

Web

Autocrats of accuracy - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

HBS Home HBS Index Contact Us Harvard Business School Baker Library Historical Collections The Human Factor Introducing the Industrial Life Photograph Collection at the Baker Library Introduction The Exhibition The Request The Response... View Details

Web

Expansion of the Case Method | Baker Library | Bloomberg Center | Harvard Business School

returning military service members, the School’s first executive education program. In explaining the history of the program, HBS noted, “What was developed during a period of national crisis has become, in... View Details

2015
Working Paper

Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser

Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details

Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking

Web

Bibliography - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Bibliography "Art Centre Forms a New Corporation," New York Times (March 26, 1932). Full... View Details

Article

Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies

By: John A. Deighton

The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google... View Details

Keywords: Data Science; Digital Marketing; Marketing; Internet and the Web; Analytics and Data Science; Disruption

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July 1991 (Revised October 1995)
Case

KPMG Peat Marwick: The Shadow Partner

By: Robert G. Eccles Jr.

KPMG Peat Marwick executives needed to decide whether to fund full development of "The Shadow Partner," the name coined to describe a worldwide information network that would link all KPMG professionals to each other and to a wealth of data bases and information... View Details

Keywords: Information Management; Data and Data Sets; Knowledge Management; Knowledge Use and Leverage; Networks; Partners and Partnerships; Information Technology

06 Jun 2024

Entrepreneurial Insights: 20 Minutes with Heela Yang, CEO & Co-Founder of Sol de Janeiro

Wondering how an MBA can help with your professional growth? Join us to hear from Heela Yang, an HBS alumna (MBA 2001) and Co-Founder of Sol de Janeiro, as she shares insights on how HBS equips you for a... View Details

August 2011
Case

Perception and Readiness of Japanese Companies for IFRS Implementation: The Tokyo Stock Exchange Survey

By: David F. Hawkins and Jin Yamamoto

Tokyo Stock Exchange survey raises questions about Japan's readiness to adopt IFRS in 2016. View Details

Keywords: International Accounting; Adoption; Surveys; Japan

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2024
Article

Beyond the 510(k): The Regulation of Novel Moderate-Risk Medical Devices, Intellectual Property Considerations, and Innovation Incentives in the FDA’s De Novo Pathway

By: Mateo Aboy, Cristina Crespo and Ariel Stern

Moderate-risk medical devices constitute 99% of those that have been regulated by the U.S. Food and Drug Administration (FDA) since it gained authority to regulate medical technology nearly five decades ago. This article presents an analysis of the interaction between... View Details

Keywords: Governing Rules, Regulations, and Reforms; Health Care and Treatment; Technology Adoption; Technological Innovation; Safety; Medical Devices and Supplies Industry; United States

Web

Introduction - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Gordon Coster. Advertisement for N. W. Ayer, ca. 1934. olvwork490067 Nathan... View Details

15 Apr 2016
News

First African American Woman to Receive Harvard MBA Talks Power of Persistence, Resilience, and Courage

how her early life prepared her for the rigors of business competition, she told the publication: “As a child growing up in the segregated south, my parents, teachers, and others in authority instilled in us... View Details

Keywords: Management of Companies and Enterprises; Management of Companies and Enterprises

Web

Medium of Artistic Expression - Edwin H. Land & Polaroid | Harvard Business School

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral... View Details

March 2012 (Revised July 2018)
Supplement

V-Cola: Confidential Instructions for Price Down Procurement Consultant, Down Consulting

By: Ian Larkin and Hal Movius

This is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information. View Details

Keywords: Negotiation

October 2004 (Revised May 2006)
Case

Transforming Singapore's Public Libraries (Abridged)

By: Lynda M. Applegate and Roger H. Hallowell

The Singapore Public Library system was transformed from being mediocre at best to world class using information technology, progressive human-resources management, and marketing approaches unusual for government agencies. View Details

Keywords: Transformation; Organizational Change and Adaptation; Service Delivery; Marketing Strategy; Competitive Advantage; Human Resources; Information Technology; Nonprofit Organizations; Public Administration Industry; Singapore

May 2018
Supplement

Abe on Womenomics, part 1: Introductions & Japan's Corporate Culture: Excerpt from Opening Address to the World Assembly of Women, Tokyo, August 28, 2015

By: Boris Groysberg

This video supplement part one of a lightly edited 2015 speech by Japanese prime minister Shinzo Abe in which he describes Womenomics--policies and aspirations to promote greater economic participation by Japan's women, thereby promoting economic growth, greater... View Details

August 1997 (Revised July 1999)
Case

Hewlett-Packard's Santa Rosa Systems Division (A1): The Profiling Process and Creation of the Future Model

By: Michael Beer and Gregory C. Rogers

Supplements the (A) case. View Details

Keywords: Information Technology Industry

October 2015
Case

Bigbelly

By: Mitch Weiss and Christine Snively

To accelerate Bigbelly's sales growth and its "smart cities" positioning, its CEO planned to shift his company from equipment sales to a subscription service. Jack Kutner hoped to re-position Bigbelly's solar-powered trash compacting stations beyond trash and recycling... View Details