Publications

2006
Chapter

BioRisk: interleukin-2 from laboratory to market in the United States and Germany

By: Arthur A. Daemmrich

Keywords: Product Development; Risk and Uncertainty; Health Testing and Trials; Pharmaceutical Industry; Biotechnology Industry; United States; Germany

February 2001 (Revised November 2019)
Case

Delivery Problems at Arrow Electronics, Inc. (A)

By: Andrew P. McAfee, Frances X. Frei and Kerry Herman

Describes a dramatic decrease in service levels (on-time shipments) from the warehouse network of a large electronics distributor. Students need to analyze the root cause of the problem and propose actions. A rewritten version of an earlier case. View Details

Keywords: Order Taking and Fulfillment; Problems and Challenges; Business Processes; Distribution Industry; Electronics Industry

March 2000
Case

Medscape

By: Richard M.J. Bohmer and Lisa Shapiro Strovink

Medscape is a health care Web site that focuses on delivering high-quality information to health providers and consumers. This case describes Medscape's formation and business model and asks, How is this model unique and is it sustainable? View Details

Keywords: Business Model; Customer Focus and Relationships; Service Delivery; Web Sites; Information Industry

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December 1999 (Revised October 2001)
Case

Introducing New Coke

On April 23, 1985, the Coca-Cola Co. announced a decision that would rock the world. The old Coke formula would be taken off the market and replaced with a smoother, sweeter taste. The reaction of the American people was immediate and violent, causing three months of... View Details

Keywords: Failure; Product Development; Brands and Branding; Manufacturing Industry; Food and Beverage Industry

July 1999
Background Note

Comments on Standard Times and the Division of Labor

By: Roy D. Shapiro

A brief note on the origins and uses of standard times in production process flow diagrams and on the benefits and drawbacks of division of labor. A rewritten version of two earlier notes. View Details

Keywords: Labor; Management Practices and Processes; Standards; Production

April 1998
Case

Geffen Records

By: Jeffrey F. Rayport

Geffen Records faces new challenges due to emerging technologies, namely, streaming audio and CD-recordable drives. These technologies have the ability to reshape the foundation on which the music industry is founded. A rewritten version of an earlier case. View Details

Keywords: Technological Innovation; Change Management; Distribution Channels; Music Industry

February 1969
Article

Test of a Product Cycle Model of International Trade: U.S. Exports of Consumer Durables

By: Louis T Wells Jr

Keywords: Global Range; Trade; Product; Goods and Commodities; United States

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November 1994 (Revised October 2011)
Background Note

Innovation: A Customer-Driven Approach

By: Marco Iansiti, Thomas J. Kosnik and Ellen Stein

Provides a selection of methodologies for the investigation of user needs, concept development, and product design. View Details

Keywords: Customer Relationship Management; Product Design

1986
Chapter

Food Marketing Public Enterprises

By: James E. Austin and Michael J. Buckley

Keywords: Food; Marketing; Distribution; Public Sector; Government and Politics; Agriculture and Agribusiness Industry; Food and Beverage Industry

March 1992
Background Note

Researching and Monitoring Consumer Markets

By: Robert J. Dolan

Describes the major research techniques for consumer goods new product development, i.e. pre-test markets and electronic purchase monitoring. Provides students with information on availability and utility of these services. View Details

Keywords: Demand and Consumers; Product Marketing; Product Development; Research