Customization and Personalization - Publications - Faculty & Research - Harvard Business School

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January 2019 (Revised January 2021)
Case

The Louvre

By: Rohit Deshpandé, Francois-Lucien Vulliermet and Daniela Beyersdorfer

Once a royal residence and today one of the most photographed Parisian landmarks, the Louvre, home of iconic masterpieces, was the world’s largest and most visited museum in 2017. Its President Director Jean-Luc Martinez had since 2013 spearheaded its development and... View Details

Keywords: Customer-centricity; Cultural Organizations; Museum; Brand; Customer Focus and Relationships; Mission and Purpose; Culture; Education; Brands and Branding; Marketing; Fine Arts Industry

29 Oct 2008
Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

sales depend on two things: the launch of new, higher-priced, higher-featured, often customized products that persuade consumers to trade in their existing appliances before they break down (think cellphones), as well as household... View Details

Keywords: by John Quelch; Retail; Consumer Products; Entertainment & Recreation

January 2014 (Revised June 2014)
Case

Advising Families on Estate Planning

By: Robert C. Pozen and Lucas W. Goodman

Sean Warrick is an estate planning adviser at Hellwig & Macon. He is preparing for meetings with two clients. His first clients are Peggy and David Bartley, a professional married couple of moderate wealth. His second clients are Ray and Michelle Polanski, a couple... View Details

Keywords: Estate Planning; Estate Tax; Gift Tax; Generation Skipping Tax; Tax Accounting; Tax Strategy; Taxes; Taxation; Retirement; United States

May 1992 (Revised November 1992)
Case

Fabtek (A)

By: Rowland T. Moriarty Jr., Benson P. Shapiro and Craig E. Cline

Concerns the selection and scheduling of orders by a small industrial titanium fabricator that in recent months has been plagued by poor deliveries and a lack of capacity. Four orders are offered, from which the student must select one. Each order represents different... View Details

Keywords: Customer Relationship Management; Business or Company Management; Time Management; Performance Capacity

2009
Book

Let Me Explain: Eugene G. Fubini's Life in Defense of America

By: David G. Fubini

There is no necessary relationship between fame and power, and great influence is often wielded in willful obscurity. So it was with the irascible, indomitable Eugene Fubini. A physics prodigy who fled Italy when the fascists came to power, his searing intelligence and... View Details

Keywords: Biography; Personal Development and Career; National Security; United States

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10 Feb 2003
Research & Ideas

Women at Work

rest," Gruver said. Start prioritizing now. Allow for personal change. You're bound to change over time. "Think about who you are now and base your decisions on that, rather than who you were fresh... View Details

Keywords: by Wendy Guild

02 Jun 2011
Research & Ideas

Signing at the Top: The Key to Preventing Tax Fraud?

Editor’s note: Concerns about data falsification and fabrication in a study conducted by Francesca Gino as part of this article have been shared by Harvard Business School with the publishing journal’s editor, along with a request that... View Details

Keywords: by Carmen Nobel; Accounting

Article

Is This the Right C-Suite Role?

By: Anne Donnellon, Joshua D. Margolis and Amy Gallo

A Harvard Business School Case Study is presented which asks "Is This the Right C-Suite Role?" Experts Rakefet Russak Aminoach, managing partner at venture capital firm TeamB, and Nadia Rawlinson, chief people officer at Slack and a board director at Vail Resorts and... View Details

Keywords: Executives; Women Executives; Office Politics; Management Teams; Personal Development and Career

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January 2021
Article

The Pursuit of Success in Academia: Plato’s ghost asks ‘What then?’

By: A.R. Elangovan and Andrew J. Hoffman

What do we pursue as we seek success in academia? For most, the path to academic success focuses narrowly on A-level journal publications, which has caused a stealthy but steady erosion in the very essence of academia. In this essay, we explore that erosion by drawing... View Details

Keywords: Personal Development and Career; Research; Identity; Education Industry

March 2020 (Revised May 2020)
Case

Redefining Mogul

By: Ethan C. Rouen

Tiffany Pham taught herself to code and created a technology platform, Mogul, with the goal of providing girls and women around the world with information and opportunities. After several years Mogul had reached more than 146 million women around the world and had... View Details

Keywords: Women; Inclusion; Technology; Branding; Social Impact; Entrepreneurship; Internet and the Web; Information; Knowledge Dissemination; Gender; Diversity; Brands and Branding; Expansion; Strategy; Media; Personal Development and Career; Media and Broadcasting Industry; Media and Broadcasting Industry; United States

2016
Working Paper

The Impact of Supplier Inventory Service Level on Retailer Demand

By: Nathan Craig, Nicole DeHoratius and Ananth Raman

To set inventory service levels, suppliers must understand how changes in inventory service level affect demand. We build on prior research, which uses analytical models and laboratory experiments to study the impact of a supplier's service level on demand from... View Details

Keywords: Customer Satisfaction; Forecasting and Prediction; Learning; Consumer Behavior; Service Delivery; Performance Expectations; Apparel and Accessories Industry; Apparel and Accessories Industry

May 2006 (Revised November 2006)
Case

Willa Seldon at Tides Center (A)

By: Linda A. Hill and Emily Stecker

Willa Seldon, an African-American woman with 16 years of for-profit experience, was hired as executive director of Tides Center, a nonprofit in San Francisco, CA. Tides Center was a fiscal sponsor dedicated to supporting individuals and groups working toward social... View Details

Keywords: For-Profit Firms; Nonprofit Organizations; Transition; Change Management; Leadership Style; Performance; Customer Satisfaction; San Francisco

January 1995
Case

Understanding User Needs

By: Marco Iansiti and Ellen Stein

Presents an introduction to methods for understanding user needs in product development. Describes a number of techniques including the use of focus groups, interviews, questionnaires, the Kano method, Lead User analysis, the Product Value matrix, OFD, etc. Provides a... View Details

Keywords: Customer Satisfaction; Customer Value and Value Chain; Product Development; Mathematical Methods

10 Aug 2020
Research & Ideas

COVID's Surprising Toll on Careers of Women Scientists

COVID-19 is claiming an unexpected career toll among scientific researchers, and particularly on women, new research shows. If you are female, have young children, or work in a lab, you are more likely to feel the career-crunching effects... View Details

Keywords: by Rachel Layne; Pharmaceutical; Biotechnology; Health

October 1997 (Revised May 1998)
Background Note

International Use of the Myers-Briggs Type Indicator

By: David A. Thomas and Emily Heaphy

Intended to be used as a supplement to the Introduction to Type and provides an overview of the international uses of the Myers-Briggs Type Indicator. View Details

Keywords: Personal Development and Career

January 2000
Case

Talbots - A Classic

By: V. Kasturi Rangan and Marie Bell

This case traces why the $1 billion women's clothing retailer decided to attract younger customers, what went wrong, and the actions taken to recover. By the end of 1999, the company has reestablished itself and faces several growth opportunities and must decide on the... View Details

Keywords: Customer Focus and Relationships; Decisions; Crisis Management; Product Positioning; Problems and Challenges; Segmentation; Fashion Industry

October 2022 (Revised September 2023)
Supplement

SolarWinds Confronts SUNBURST (B)

By: Frank Nagle, George A. Riedel, William R. Kerr and David Lane

Supplements the (A) case, describing actions taken by SolarWinds as well as by regulatory agencies in the aftermath of the immediate crisis. The case also includes reflections by SolarWinds managers on the choices they made with respect to disclosure, media relations,... View Details

Keywords: Cyberattacks; Cybersecurity; Corporate Disclosure; Crisis Management; Customer Focus and Relationships; Legal Liability; Governance Compliance; Business and Government Relations; Information Technology Industry; United States

August 2023
Case

The Ethical Tightrope: When to Disclose the AI Shortcut

By: David G. Fubini, William Fubini and Patrick Sanguineti

In this short vignette on ethics in consulting, John Child, a new Associate at a prestigious firm who is eager to impress, decides to use an AI tool to expedite his analysis and craft his presentation due to a short project timeframe. Feeling uneasy about his decision... View Details

Keywords: Ethics; Personal Development and Career; Decisions; Consulting Industry

July 2004
Tool

Developmental Network Questionnaire (CW)

By: Monica C. Higgins, John Galvin and Denis Saulnier

Solicits information about the network of people who provided career developmental assistance for respondents and presents information about the structure and diversity of the developmental network. View Details

Keywords: Personal Development and Career; Social and Collaborative Networks

18 Jul 2018
Blog Post

Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East

mind," Amira says. "I'm equally comfortable with the details of ground-level execution as I am with the big picture, 30,000-foot, pie-in-the-sky vision." In 2010, her personal and professional lives took a... View Details

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