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  • All HBS Web  (3,685)
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  • June 2016 (Revised January 2018)
  • Case

Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers

By: Thales S. Teixeira and Morgan Brown
By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details
Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two Sided Markets; Digital Platforms; Marketing; Digital Marketing; Growth Management; Service Industry
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Teixeira, Thales S., and Morgan Brown. "Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers." Harvard Business School Case 516-108, June 2016. (Revised January 2018.)
  • 18 Sep 2014
  • News

Entrepreneurs anonymous

    Mark43

    The founders of Mark43, an early-stage startup that provides software for law enforcement agencies, must decide whether to bid on a request for proposals (RFP) from the Los Angeles Police Department (LAPD). On the one hand, LAPD would be a second large and... View Details
    • February 2015 (Revised March 2022)
    • Case

    Quincy Apparel (A)

    By: Thomas R. Eisenmann and Lisa Mazzanti
    Quincy Apparel designs, manufactures and sells work apparel for young professional women that offers the fit and feel of high-end brands at a lower price. In late 2012, Quincy's cofounders are debating how to approach a crucial board meeting. Their seed-stage startup... View Details
    Keywords: Retail; Failure; Online Retail; Women's Apparel; Business Startups; Business Plan; Business Model; Entrepreneurship; Production; E-commerce; Retail Industry; Technology Industry; Fashion Industry; New York (city, NY)
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    Eisenmann, Thomas R., and Lisa Mazzanti. "Quincy Apparel (A)." Harvard Business School Case 815-067, February 2015. (Revised March 2022.)
    • 01 Jun 2017
    • Cold Call Podcast

    Building India’s First $100 Billion Company

    Keywords: Re: Sunil Gupta; Banking; Financial Services
    • 15 Jun 2016
    • News

    These VC Partners May Make Your Firm Less Innovative

    • May 2018 (Revised October 2018)
    • Case

    Urban Us

    By: Mitchell Weiss and Phoebe Peronto
    Shaun Abrahamson and Stonly Baptiste aimed to invest in what they called "urbantech superheroes." At Urban Us, the seed-stage urban technology-focused venture capital firm the two started in 2012, they looked for startups innovating around the future of cities. By... View Details
    Keywords: Public Entrepreneurship; Govtech; Urbantech; Seed Investing; Urban Us; Shaun Abrahamson; Stonly Baptiste; Remix; One Concern; Starcity; SeamlessDocs; Venture Capital; Public Sector; City; Urban Development; Entrepreneurship; Miami; San Francisco; New York (city, NY)
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    Weiss, Mitchell, and Phoebe Peronto. "Urban Us." Harvard Business School Case 818-115, May 2018. (Revised October 2018.)
    • September 2024
    • Case

    Comun: Partners in Peril

    By: Jeffrey J. Bussgang and Alexis Lefort
    In spring 2023, Abiel Gutierrez and Andres Santos, co-founders of Comun, faced a critical decision at their fintech startup serving Latino immigrants. Having launched their product the previous year, they experienced rapid growth but encountered rising fraud and... View Details
    Keywords: Fintech; Business Development; Venture Capital; Business Startups; Partners and Partnerships; Governing Rules, Regulations, and Reforms; Financial Services Industry; Banking Industry; Latin America; United States
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    Bussgang, Jeffrey J., and Alexis Lefort. "Comun: Partners in Peril." Harvard Business School Case 825-036, September 2024.
    • 25 Jul 2025
    • Video

    Access to Entrepreneurial Resources: Idea to Impact

    • August 2021 (Revised November 2024)
    • Case

    Intenseye: Powering Workplace Health and Safety with AI (A)

    By: Michael W. Toffel and Youssef Abdel Aal
    Intenseye was a Turkey-based technology startup that deployed machine learning algorithms to workplace camera feeds in order to identify unsafe worker actions and unsafe working conditions, in order to help improve worker safety. The case describes how Intenseye’s... View Details
    Keywords: Privacy; Product Development; Operations; Technological Innovation; Value Creation; Production; Distribution; Safety; Risk and Uncertainty; Technology Industry; Manufacturing Industry; Distribution Industry; Turkey; Middle East; United States
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    Toffel, Michael W., and Youssef Abdel Aal. "Intenseye: Powering Workplace Health and Safety with AI (A)." Harvard Business School Case 622-037, August 2021. (Revised November 2024.)
    • 06 May 2025
    • Video

    Columbia Law’s Timothy Wu on Silicon Valley’s Dangerous Alliance with Government

    • 25 May 2015
    • Blog Post

    RapidSOS Wins the HBS New Venture Competition

    HBS is an incubator of ideas. Students come to campus for two years to collaborate, innovate, and dream big. There are many entrepreneurial opportunities and resources available for budding startups and young entrepreneurs – and one... View Details
    • 22 Apr 2015
    • News

    Here’s why Funding Circle’s new $150 million round matters to more than 120 million American workers

    • January 2013 (Revised March 2017)
    • Case

    CloudFlare, Inc.: Running Hot?

    By: Thomas R. Eisenmann and Alex Godden
    In July 2012, the cofounders of CloudFlare, a Silicon Valley startup that protects websites and accelerates their traffic, are considering the implications of five employees' resignations over the prior three months. Was this natural attrition for a high-tech venture... View Details
    Keywords: Management Practices and Processes; Employee Relationship Management; Organizational Structure; Organizational Culture; Organizational Change and Adaptation; Growth Management; Internet and the Web; Entrepreneurship; Resignation and Termination; Business Startups; Information Technology Industry; Web Services Industry; California
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    Eisenmann, Thomas R., and Alex Godden. "CloudFlare, Inc.: Running Hot?" Harvard Business School Case 813-145, January 2013. (Revised March 2017.)
    • September 2013
    • Case

    Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

    By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
    After a successful career as Chairman and CEO of Paris-based luxury food company Fauchon, Laurent Adamowicz sought to reduce obesity and improve health outcomes. Adamowicz created a mobile application to provide consumers with more accessible and interpretable... View Details
    Keywords: Management; Startup; Leadership; Leadership Style; Leadership Skills; Nutrition Database; Nutritionist In Your Pocket; Nutritional Educational Platform; Shazam Of Food; Weight Loss; Iphone; Android; Applications; App Development; Nutrition Labeling; Nutritional Information; Obesity; Epidemic; Applications and Software; Nutrition; Business Startups; Health; Health Care and Treatment; Information Technology Industry; Health Industry; Boston; Massachusetts
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    Kanter, Rosabeth Moss, Juliane Calingo Schwetz, and Patricia Bissett Higgins. "Advanced Leadership Pathways: Laurent Adamowicz and Bon'App." Harvard Business School Case 314-028, September 2013.
    • 02 Feb 2015
    • News

    Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

    • 25 Mar 2016
    • Video

    Katie Rae, Managing Director, Project 11 Ventures

    • Career Coach

    Kate Swain-Smith

    Kate comes to HBS from a career is strategy and operations in government, both at the local and federal level. She enjoys assisting students who come from non-traditional MBA backgrounds, or those who are making a pivot and need to craft their personal story and brand.... View Details
    • February 2022
    • Supplement

    Agora (B)

    By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
    This is the conclusion to Agora (A), where founder Elsa Sze decides if she wants to continue investing energy in her civic technology startup.
    Agora was a civic technology (civic tech) startup founded by Elsa Sze, who wanted to enhance the connection between... View Details
    Keywords: Civic Technology; Government Administration; Conferences; Business Startups; Business Strategy
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    Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Agora (B)." Harvard Business School Supplement 822-026, February 2022.
    • June 2024
    • Teaching Note

    Beamery: Using Skills and AI to Modernize HR

    By: Boris Groysberg, David Lane, Susan Pinckney and Alexis Lefort
    Teaching Note for HBS Case No. 424-004. Unicorn human relationships startup Beamery evaluates it growth versus depth strategy as its strategic partners and customers could become future competitors in a quickly changing AI based human resources and talent management... View Details
    Keywords: Analysis; Business Growth and Maturation; Business Model; Business Startups; Business Plan; Disruption; Transformation; Talent and Talent Management; Decisions; Diversity; Ethnicity; Gender; Nationality; Race; Residency; Higher Education; Learning; Entrepreneurship; Fairness; Cross-Cultural and Cross-Border Issues; Global Strategy; Growth and Development; AI and Machine Learning; Digital Platforms; Disruptive Innovation; Technological Innovation; Job Offer; Job Search; Knowledge Acquisition; Knowledge Use and Leverage; Product; Mission and Purpose; Strategic Planning; Problems and Challenges; Corporate Strategy; Equality and Inequality; Valuation; Value Creation; Employment Industry; United Kingdom
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    Groysberg, Boris, David Lane, Susan Pinckney, and Alexis Lefort. "Beamery: Using Skills and AI to Modernize HR." Harvard Business School Teaching Note 424-072, June 2024.
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