Publications

April 2005 (Revised May 2005)
Case

New England Patriots, The: Making the Team

Examines the organizational strategy of a professional football team that contributed to the team's sustained success. Considers several aspects of the team's "blueprint" with respect to players: recruitment, retention, task structure, training, culture, and... View Details

Keywords: Motivation and Incentives; Groups and Teams; Sports; Compensation and Benefits; Sports Industry; New England

March 2004 (Revised April 2004)
Background Note

Seeing What's on Red Auerbach's Mind

By: Joseph B. Lassiter III and John T. Gourville

Analysis of an interview with Red Auerbach, HBR No. 87201. Alan M. Webber, who conducted the interview, probed for the lessons that Auerbach has learned from a long and productive career coaching and managing the Boston Celtics, a professional basketball team in the... View Details

Keywords: Markets; Research; Sports; Product Development; Communication Intention and Meaning; Sports Industry

July 1995 (Revised September 1997)
Case

Baseball Strike, The

Describes structural conditions in the American baseball industry in 1995. Although this case covers conditions leading to the 1994-95 strike, it is designed primarily for analysis of the structural tensions that arise between suppliers, buyers, and rivals as industry... View Details

Keywords: Industry Structures; Sports; Labor and Management Relations; Sports Industry; United States

Research Summary

Overview

The overarching goal of my research is to produce works that are influential and informative to both academics and practitioners in the field of operations management. To accomplish this, I collaborate with industry partners who provide knowledge about their field,... View Details

05 Jul 2011
News

The Business of Champions

triumph since 1972 hold lessons for other kinds of organizations and companies? Sports and games serve as a handy source of metaphors for business. Performance metrics abound, and success and failure are on the scoreboard for all to see.... View Details

Keywords: Garry Emmons; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

February 1999 (Revised August 2004)
Case

Women's National Basketball Association (WNBA)

By: Stephen A. Greyser

Chronicles the background of the founding of the WNBA, its basic business concept, some of the key research information used by the NBA in launching it, and other related information. Students must analyze the "basic business model" involved and compare it to that of... View Details

Keywords: Business Model; Research; Outcome or Result; Sports; Gender; Sports Industry

Find at Harvard

01 Jun 2017
News

3-Minute Briefing: Bruce Levy (MBA 1977)

basketball camp for girls, ever, in the Pocono Mountains. They wanted to build the sport by approaching sponsors to support women’s basketball in the few forums it had at the time. I was a big sports fan,... View Details

Keywords: Julia Hanna; photo by Chris Sorensen

01 Jun 2014
News

Faculty Q&A: The Cup Runneth Over

right to outfit and sponsor individual teams? Sophisticated sports marketing outfits, often subsidiaries of the top marketing services firms, conduct detailed assessments to help companies like Nike and Samsung determine what value to... View Details

Keywords: Garry Emmons

01 Jun 2016
News

3-Minute Briefing: Derek Bouchard-Hall (MBA 2004)

cycling. But to be perfectly frank, the sport was so deeply corrupted by doping, I ultimately concluded it was something I didn’t want to be a part of. I went a more traditional route: consulting. The sport... View Details

Keywords: April White; photographed by Scott Clark

January 2014 (Revised April 2025)
Supplement

The PGA Tour (B)

By: Ramon Casadesus-Masanell and Cole Magrath

In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details

Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Adaptation; Sports; Business Strategy; Sports Industry; United States

01 Mar 2015
News

@Soldiers Field

Twenty-five students from Brighton High School toured the Chao Center construction site as part of the Urban Neighborhood Design Alliance’s City/Build project, which teaches students about design and engineering. On campus to kick off the University-wide Deans’... View Details

November 2009 (Revised September 2010)
Case

Discovering Hidden Gems: The Story of Daryl Morey, Shane Battier, and the Houston Rockets (A)

By: Frances X. Frei and Matthew Todd Perlberg

As NBA Commissioner David Stern approached the podium, silent anticipation gripped the 4,000 Houston Rockets fans gathered at the Rockets Draft Party. "With the 8th pick in the 2006 NBA draft," Stern began, "the Houston Rockets select Rudy Gay from the University of... View Details

Keywords: Sports; Talent and Talent Management; Competitive Strategy; Operations; Groups and Teams; Sports Industry

July 2008 (Revised May 2009)
Case

The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues

By: Frank V. Cespedes, Christopher H. Lovelock and Laura Winig

The marketing director of a new minor-league baseball team must design, conduct, and then interpret survey research to determine optimal ticket pricing that will yield large attendance figures and contribute to the owner's goal of breaking even in the first year of... View Details

Keywords: Market Research; Quantitative Analysis; Consumer Marketing; Pricing Strategy; Price; Marketing Strategy; Mathematical Methods; Product Launch; Sports; Sports Industry; Massachusetts

August 2005
Case

Bill Belichick and the Cleveland Browns

By: John R. Wells and Travis Haglock

Genius? That is not what they were calling Bill Belichick in Cleveland. Why? Four losing seasons in five years. Fans hurled trash and insults. The media resented him. Ownership abandoned him. Players quit on him. Very different from the three Super Bowls in five years... View Details

Keywords: Business History; Leadership Style; Leading Change; Management Practices and Processes; Management Style; Sports; Sports Industry; United States