Publications

Publications

Filter Results: (824) Arrow Down
Filter Results: (824) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 35 of 824 Results →
  • 10 Nov 2014
  • HBS Case

How Restaurants in Lima and Copenhagen Became Best in the World

a high margin. That's similar to a fashion brand like Chanel (though fashion brands have higher margins). Acurio is following a portfolio logic, similar to, say, Penguin, which has Penguin Classics and all... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 09 Feb 2010
  • First Look

First Look: Feb. 9

Managing Stores for Fast Fashion Zeynep Ton, Elena Corsi, and Vincent DessainHarvard Business School Case 610-042 Pablo Isla, the CEO of Zara, wanted to improve operational efficiencies in managing its store network. In particular, he... View Details
Keywords: Martha Lagace
  • 22 Sep 2009
  • First Look

First Look: September 22

Clark needed to decide whether to pursue patents, copyrights, and/or trademarks for various aspects of the new product. The case focuses on the interplay between marketing strategies and intellectual property issues in international View Details
Keywords: Martha Lagace
  • 01 Jun 2004
  • News

Luxe Redux

stars, outdoor sportsmen, the British military, and the Royal family. In 1997, Burberry launched a revitalization of the brand that showcased the ongoing appeal of its more timeless products while expanding into fashionable clothing and... View Details
Keywords: Julia Hanna; luxury; Retail Trade
  • Profile

Deborah A. Farrington

Silicon Valley is the locus of tech investment, she believes that New York, with its strong foundation in financial services, retail, media, fashion and other key industries, has been a more fertile place for successful women... View Details
  • 23 Jul 2013
  • First Look

First Look: July 23

30-year customer of Filene's Basement, a retailer offering fashion goods at discounted prices, who was eventually fired by the firm. The case traces how company actions taken in the name of customer relationship management (CRM)... View Details
Keywords: Anna Secino
  • 30 Sep 2024
  • News

The Making of a Streaming Sensation

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: When the Netflix series Geek Girl debuted this summer, it quickly became the second most-watched show globally on the platform. Based on the young adult book series by author Holly Smale about... View Details
  • 15 Dec 2014
  • Research & Ideas

Deconstructing the Price Tag

sentiment, the researchers conducted six lab experiments in which participants answered questions about a simulated website of a fashion retailer selling T-shirts. The research also included a field study of sales figures at a real online... View Details
Keywords: by Dina Gerdeman; Retail
  • 01 Aug 2011
  • Research & Ideas

Immigrant Innovators: Job Stealers or Job Creators?

particular industry—both software engineers and fashion models are considered "specialized"—but 60 percent of the visas go to workers who specialize in science, engineering, and high-tech occupations. Top recipients of H-1B visas include... View Details
Keywords: by Carmen Nobel; Technology
  • 27 Jul 2011
  • Research & Ideas

Customer Loyalty Programs That Work

customer $20 in "Nordstrom Notes" that can be applied to future purchases. Depending on how much they spend annually, Fashion Rewards members also have access to perks such as concierge service and free alterations. A well-run... View Details
Keywords: by Maggie Starvish; Retail
  • 01 Jun 2025
  • News

Alumni Achievement Awards 2025

Edited by Julia Hanna; photographs by Susan Young Award Recipients Video MORE ON THE RECIPIENTS Read more about the 2025 recipients, and learn about past recipients. ALUMNI ACHIEVEMENT AWARDS SITE MORE ON THE RECIPIENTS Read more about the 2025 recipients, and learn... View Details
Keywords: leadership; Alumni Achievement Awards
  • 23 Dec 2002
  • Research & Ideas

Partnering and the Balanced Scorecard

the Balanced Scorecard. Supplier objectives and measures are typically incorporated within the "Achieve Operational Excellence" theme in the Internal Process perspective. (See Figure 2-2.) For example, a major fashion retailer,... View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • Profile

Lara Hodgson

government customers. While running Nourish, which sold a patented line of spill-proof purified water for infants and toddlers, Hodgson grew increasingly frustrated with the difficulties of getting paid in a timely fashion by the large... View Details
  • October 2024 (Revised December 2024)
  • Case

Kering Eyewear

By: Rohit Deshpandé, Dante Roscini and Elena Corsi
In June 2024, Roberto Vedovotto, CEO of Kering Eyewear, prepared to discuss the future of the recently acquired brands LINDBERG, a Danish optical eyewear brand, and Maui Jim, an American sunglasses brand. Vedovotto founded Kering Eyewear in 2014, convincing... View Details
Keywords: Marketing Strategy; Brands and Branding; Product Marketing; Mergers and Acquisitions; Business or Company Management; Growth and Development Strategy; Luxury; Fashion Industry; Fashion Industry; Fashion Industry; Italy; Europe; China
Related
  • 22 Jul 2008
  • First Look

First Look: July 22, 2008

2006-2007 Annual Report for Shoppers' Stop Group (SSG), action shots of healthy-looking people dressed in the latest fashions amid the words "Redefining Retail" brought a smile to his face. As managing director of SSG—a Rs 8.9... View Details
Keywords: Martha Lagace
  • 01 Sep 2003
  • News

These Are the Good Old Days

fashion closet, thousands of books, original artwork for magazine covers — “and it was the sale of the century,” says Moore with pride. “It was also a wonderful redistribution of the wealth within the building.” In addition, the sale... View Details
Keywords: Susan Young; Colleges, Universities, and Professional Schools; Educational Services
  • November 2010
  • Article

Capitalizing on the Underdog Effect

By: Anat Keinan, Neeru Paharia and Jill Avery
This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details
Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry
Related
  • February 2011
  • Article

The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry
Related
  • 26 Jan 2015
  • News

The Ingredients for Success

by the telecom industry, entered HBS with the goal of using her time there to find the career she truly wanted. After graduation, she returned to California and held a series of finance jobs in the fashion and apparel industry. Restless... View Details
Keywords: Tyler Bridges; Food Services and Drinking Places; Hospitality; Educational Services
  • 12 Mar 2006
  • Research & Ideas

Global Poverty Needs a Global Answer

fulfillment of community needs. (Of course, Friedman's formulation leaves the manager with two problems: the sum of consumer desires does not necessarily equal community need, and many—perhaps most—governments to not define or fulfill community needs in a View Details
Keywords: by Cynthia Churchwell