Social Media - Publications - Faculty & Research

08 May 2024
News

Michael Bloomberg (MBA 1966) Awarded Medal of Freedom

Michael Bloomberg (MBA 1966) was one of 19 people awarded the Presidential Medal of Freedom at the White House on May 2. “From finance to media to philanthropy, Michael Bloomberg has revolutionized our economy,” President Biden said as he... View Details

04 Jun 2020
Book

It’s Not About You: Why Leaders Need to Look Outward

UNLEASHED: The Unapologetic Leader's Guide to Empowering Everyone Around You by Frances Frei and Anne Morriss. Copyright 2020 Frances Frei and Anne Morriss. All rights reserved. About the Author Kristen Senz is a writer and social View Details

Keywords: by Kristen Senz

August 2021
Case

Andreessen Horowitz’s Cultural Leadership Fund (A)

By: Anita Elberse, Briana Richardson and Cydni Williams

In May 2020, Chris Lyons, a partner at leading venture capital firm Andreessen Horowitz receives the news that his company has reached a verbal agreement with one of Silicon Valley’s hottest social-media startups to lead its ‘Series A’ funding round, in a deal that... View Details

Keywords: Entertainment; Talent Management; General Management; Inclusion; Talent and Talent Management; Diversity; Venture Capital; Entrepreneurship; Networks; Nonprofit Organizations

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Capturing & Disseminating Video/Photography During Course Activities | About

of this policy is to clarify the School’s position on capturing (e.g., photography, audio, video, live streaming and other formats) and/or disseminating (e.g., via the media or use of social media) content,... View Details

19 Jul 2023
Blog Post

A Pathway to Pursue Aspirations

Coast. “Growing up and moving around, educational media helped me develop multi-culturally; it helped me continue to learn English and see what’s happening in the rest of the world.” Mizuho Kanai (MBA 2018) Her own parents have held key... View Details

16 Aug 2018
News

Working with a Giver’s Spirit

Philippine tech incubator behind a number of remarkable companies, including Ayannah, which uses social media and mobile platforms to provide digital commerce and payment services to the world’s unbanked;... View Details

Keywords: Constantine von Hoffman

18 Mar 2008
First Look

First Look: March 18, 2008

leadership is useful in identifying potentially effective spreaders of WOM among very loyal customers, it is less useful for the sample of less loyal customers. We suggest a measure of one's social network breadth may help to identify... View Details

Keywords: Martha Lagace

2002
Book

Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs

By: Rakesh Khurana

Corporate CEOs are headline news. Stock prices rise and fall at word of their hiring and firing. Business media debate their merits and defects as if individual leaders determined the health of the economy. Yet we know surprisingly little about how CEOs are selected... View Details

Keywords: Managerial Roles; Selection and Staffing; Personal Characteristics; Experience and Expertise; Investment Activism; Corporate Strategy

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Information Technology | About

Copyright Act (DMCA) Standards for Electronic Communication & Interaction Communications with Large Groups Use of Networking and Social Media Tools Use of Computers and Wireless Devices in the Classroom... View Details

31 Aug 2021
Book

Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate

has spent a career studying power dynamics within corporations, political institutions, and other organizations. Power is intoxicating To bring social science research on power to life, Battilana and Casciaro conducted more than 100... View Details

Keywords: by Jay Fitzgerald

21 Nov 2019
Research & Ideas

Do TV Debates Sway Voters?

87 percent, during the two months before an election, indicating that the information received in this period matters overall. Voters who switched candidates didn’t change their policy preferences. Voters’ policy views remained consistent, despite the onslaught of... View Details

Keywords: by Danielle Kost

21 Aug 2020
Blog Post

Pursuing a JD/MBA Joint Degree

favorite—members of both my HLS and HBS sections have tried to get me to claim theirs as my “real” section (especially when I’m wearing my jacket from my other section). Even though I was away from HLS for all of my section mates’ 2L year, I was included in section... View Details

Web

Advisory Board - Entrepreneurship

resides in Bethesda, Maryland, with her husband and three children. Shelby Bonnie (MBA 1990), CNET Networks Shelby Bonnie, Chairman and CEO of CNET Networks, Inc. (Nasdaq: CNET) has overseen the company's evolution from a start-up in 1992 to its position today as the... View Details

28 Jul 2020
Research & Ideas

Racism and Digital Design: How Online Platforms Can Thwart Discrimination

essential to evaluate methods for measuring discrimination and associated design changes over time. About the Author Kristen Senz is a writer and social media editor for Harvard Business School Working... View Details

Keywords: by Kristen Senz; Travel; Entertainment & Recreation; Service

26 Sep 2011
HBS Case

HBS Cases: Lady Gaga

develop "Gaga-esque" products for Polaroid, and a spot in MAC Cosmetics' "Viva Glam" advertising campaign. Connecting on Social Media Lady Gaga's success was built on more than just her... View Details

Keywords: by Carmen Nobel; Entertainment & Recreation; Music

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The Art of American Advertising: 1865 - 1910

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research... View Details

17 Nov 2016
Op-Ed

What's Behind the Unexpected Trump Support from Women

been socialized by family members, educators, and the media to associate leadership with a particular version of masculinity, an image Trump exemplified in his persona as the supremely successful... View Details

Keywords: by Laura Morgan Roberts and Robin Ely

August 2015 (Revised June 2019)
Case

Shonda Rhimes' ShondaLand

By: Anita Elberse and Henry McGee

In January 2015, superstar television creator Shonda Rhimes, whose production company ShondaLand dominates American television's most competitive and lucrative night with three shows in primetime on network ABC's Thursday night, is plotting the future. One challenge... View Details

Keywords: Entertainment; Television; Broadcasting; Creative Industries; Television Industry; Product Portfolio Management; Superstar; Talent Management; Television Entertainment; Media; Creativity; Marketing; Talent and Talent Management; Personal Development and Career; Media and Broadcasting Industry; United States

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10 Jan 2023
Op-Ed

Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage

it’s like to lead a larger team at scale. Or perhaps you were great at building a social media campaign, but want to learn more about the broader elements of marketing and brand functions. What do you wish... View Details

Keywords: by Julia Austin

November 7, 2017
Article

Temporary Sharing Prompts Unrestrained Disclosures That Leave Lasting Negative Impressions

By: Reto Hofstetter, Roland Rüppell and Leslie John

With the advent of social media, the impressions people make on others are based increasingly on their digital disclosures. Yet digital disclosures can come back to haunt, making it challenging for people to manage the impressions they make. In field and online... View Details

Keywords: Disclosure; Privacy; Self-presentation; Impression Formation; Behavior; Perspective; Internet and the Web; Social Media

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