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  • 22 Jun 2015
  • News

An HBR Refresher on Breakeven Quantity

  • Web

HBS Working Knowledge – Harvard Business School Faculty Research

workplace, the truth is, the practices improve performance, says Michael Norton in his book The Ritual Effect. More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World by Dina Gerdeman 23 JAN 2024 | Book Non-fungible tokens might seem like a fad approach to... View Details
  • June 2023
  • Supplement

Social Media Background Screening at Fama Technologies (B)

By: Joseph Pacelli, Jillian Grennan and Alexis Lefort
Fama Technologies is an online screening company that uses AI to analyze job applicants' publicly available online content for signs of risk and culture fit. The case opens with Ben Mones, founder and CEO, looking to secure funding from venture firms. He is running... View Details
Keywords: Human Resources; Recruitment; Retention; Selection and Staffing; Organizational Culture; Talent and Talent Management; United States
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  • December 2007 (Revised April 2008)
  • Exercise

The Elcer Products Transaction: Confidential Information for US Industrial ElectroCeramics (US-IND)

By: James K. Sebenius
In a six-party negotiation exercise, the TNDA Corp. plans to sell the Elcer Products Division to one of four potential buyers (industrial, financial, U.S., German). This case contains confidential information for the US Industrial ElectroCeramics (US-IND) management... View Details
Keywords: Negotiation
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  • December 1996 (Revised July 1997)
  • Case

Studio Realty

By: Clayton M. Christensen and Bret J. Baird
Studio Realty created an "electronic open house" technology, by which home buyers sitting in a comfortable setting, could tour a home, viewing its rooms, its exterior, and surroundings, by clicking on digital images. Studio Realty attempted to sell or license its... View Details
Keywords: Technological Innovation; Internet and the Web; Sales; Demand and Consumers; Failure; Innovation and Management; Market Entry and Exit; Real Estate Industry
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    Bigbelly

    To accelerate Bigbelly's sales growth and its "smart cities" positioning, its CEO planned to shift his company from equipment sales to a subscription service. Jack Kutner hoped to re-position Bigbelly's solar-powered trash compacting stations beyond trash and... View Details
    • 16 Oct 2018
    • First Look

    New Research and Ideas, October 16, 2018

    case:https://hbsp.harvard.edu/product/519009-PDF-ENG Harvard Business School 517-047 Selling on Amazon at Tower Paddle Boards By June 2012, Stephan Aarstol felt that he had successfully passed the first critical stage of his ecommerce... View Details
    Keywords: Dina Gerdeman
    • October 2022 (Revised December 2022)
    • Case

    Aphro Beverages

    By: Frank V. Cespedes and Amram Migdal
    This case focuses on distribution, sales, and product decisions as Aphro Beverages reaches an inflection point in its growth trajectory. In 2020, Aphro Beverages, based in Accra, Ghana, successfully launched its brand and brought two new alcoholic spirits products to... View Details
    Keywords: Agribusiness; Plant-Based Agribusiness; Business Ventures; Business Growth and Maturation; Entrepreneurship; Food; Geography; Geographic Scope; Management; Growth and Development Strategy; Growth Management; Resource Allocation; Marketing; Brands and Branding; Digital Marketing; Product Marketing; Product Launch; Product Positioning; Social Marketing; Operations; Distribution; Distribution Channels; Product; Product Design; Product Development; Supply Chain; Sales; Salesforce Management; Food and Beverage Industry; Africa; Ghana
    Related
    • February 2016 (Revised October 2017)
    • Case

    The Jungle and the Debate over Federal Meat Inspection in 1906

    By: David Moss and Marc Campasano
    In early June 1906, the House Committee on Agriculture heard testimony from two investigators appointed by President Theodore Roosevelt to verify allegations of unsanitary conditions at Chicago slaughterhouses that had appeared in Upton Sinclair's recent novel, The... View Details
    Keywords: Safety; Animal-Based Agribusiness; Governance Compliance; Laws and Statutes; Business and Government Relations; Agriculture and Agribusiness Industry; United States
    Related
    • 24 May 2007
    • Working Paper Summaries

    Repugnance as a Constraint on Markets

    Keywords: by Alvin Roth
    • February 2023
    • Case

    Grupo Sancor Seguros: Facing the Digital Transformation of Insurance in Argentina (A)

    By: Jorge Tamayo and Jenyfeer Martínez Buitrago
    In 2020, Alejandro Simón, CEO of Sancor Seguros Group, a nearly 75-year-old cooperative that had become Argentina’s insurance leader, had to decide about the Group’s digital transformation strategy. The Group’s values and history needed to be considered during the... View Details
    Keywords: Organizational Change and Adaptation; Digital Transformation; Organizational Culture; Cooperative Ownership; Strategy; Business Strategy; Adaptation; Technology Adoption; Insurance Industry; Latin America; South America; Argentina
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    • March 2015 (Revised April 2015)
    • Case

    The Heat Is On: Emerging Ecosystems in the Thermostat Industry

    By: David Collis and Ashley Hartman
    Beth Wozniak, President of Honeywell Environmental and Combustion Controls (ECC) at Honeywell International Inc., spun around in her office chair, reflecting about how the classic, mature thermostat industry was rapidly evolving. In February 2014, Google paid $3.2... View Details
    Keywords: Honeywell; Thermostats; Internet Of Things; Smart Thermostats; Google; Nest; Apple; HomeKit; SmartThings; Partnerships; Platforms And Ecosystems; Linkages; Communication Protocols; Strategy; Technology; Home Automation; Connected Home; Buildings and Facilities; Energy; Information Infrastructure; Applications and Software; Internet and the Web; Digital Platforms; Partners and Partnerships; Manufacturing Industry; Industrial Products Industry; Energy Industry; Electronics Industry; Consumer Products Industry
    Related
    • January 2013 (Revised April 2015)
    • Case

    Affinity Labs: Valuing Customer Growth

    By: Joseph B. Lassiter III and Elizabeth Kind
    In November 2006, Chris Michel left Military.com, which he founded in 1999, to start Affinity Labs, a global network of online communities. That month, Michel raised a Series A round of venture funding and established a partnership with Monster, which he had sold... View Details
    Keywords: Mergers and Acquisitions; Business Startups; Entrepreneurship; Demand and Consumers; Partners and Partnerships; Social and Collaborative Networks; Online Technology
    Related
    • February 2022 (Revised October 2022)
    • Case

    P.T. Barnum: Changing the World

    By: Robert Simons and Shirley Sun
    This case describes the life of P.T. Barnum, widely considered to the be the father of modern advertising and marketing. Barnum showed his genius for business early, selling lottery tickets and confections from his father’s store. He went on to found a famous museum of... View Details
    Keywords: Entertainment; Entrepreneurship; Personal Characteristics; Marketing; Success; Values and Beliefs; Mission and Purpose; Entertainment and Recreation Industry; United States; Europe
    Related
    • December 2017 (Revised January 2020)
    • Supplement

    The Campbell Home (B)

    By: Leslie K. John and Matthew G. Preble
    Email mking@hbs.edu for a courtesy copy.

    Campbell siblings Thomas and Sally are faced with selling their childhood home. They need to make several difficult consequential decisions, all the while navigating their... View Details
    Keywords: Negotiation; Negotiation Process; Strategy
    Related
    • August 2009 (Revised August 2012)
    • Case

    Cabot Pharmaceuticals, Inc.

    By: Frank V. Cespedes and John T. Gourville
    Traces the 12-year career of a pharmaceutical salesperson, Bob Marsh, from recruitment to termination. Marsh has had an uneven career with Cabot Pharmaceuticals and eventually is asked to resign. Following his termination, a number of Marsh's former customers complain... View Details
    Keywords: Customer Relationship Management; Employees; Resignation and Termination; Performance Evaluation; Salesforce Management; Alignment; Pharmaceutical Industry
    Related
    • December 2007 (Revised April 2008)
    • Case

    Butler, Shine, Stern & Partners

    Selling an intangible like advertising services is a difficult task. The first step is to understand how brands buy these services. What are they looking for? What do they need to learn? How do they go about assessing things like creativity, trust, and loyalty? This... View Details
    Keywords: Strategy; Advertising; Sales; Advertising Industry
    Related
    • May 2003 (Revised May 2009)
    • Case

    ZARA: Fast Fashion

    Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what's selling and what's not and continuously... View Details
    Keywords: Organizational Change and Adaptation; Multinational Firms and Management; Competitive Advantage; Manufacturing Industry; Apparel and Accessories Industry; Retail Industry; Spain
    Related
    • December 2000
    • Background Note

    Online Retailers

    By: Thomas R. Eisenmann and Alastair Brown
    Describes online retailers, companies that use the Internet to sell physical goods. Defines online retailers and describes different ways to categorize them. Explores their economic model and value proposition for consumers in comparison with offline retailers. Next,... View Details
    Keywords: Business Model; Internet; Retail Industry
    Related
    • 16 Mar 2020
    • News

    Keep Sanitizer Out of the Market's Invisible Hand