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Show Results For
- All HBS Web
(904)
- News (134)
- Research (668)
- Events (5)
- Multimedia (8)
- Faculty Publications (442)
- 01 Oct 2000
- News
Laura Scher of Working Assets
debate each month, about which customers may voice their concern to key decision-makers through free calls and easy-to-send letters. "Thanks to the HBS course Managing in a Competitive Environment, I knew the importance of segmenting the... View Details
Keywords: Marguerite Rigoglioso
- September 2009
- Teaching Note
HubSpot: Inbound Marketing and Web 2.0 (TN)
By: Thomas J. Steenburgh and Jill Avery
Teaching Note for 509-049. View Details
- 24 Jun 2015
- HBS Case
Upgrading School with a Startup Mentality
areas of our lives, we expect and demand incredible personalization," Kim said. "But right now, there's more personalization in the music you listen to through applications like Pandora and Spotify than the average school system provides for its students.... View Details
- 08 Aug 2006
- First Look
First Look: August 8, 2006
microfinance and product design to open a new market segment based on the needs of low-income customers. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=805064 PublicationsUK Competitiveness: Old... View Details
Keywords: Sean Silverthorne
- 29 Aug 2016
- Blog Post
First Year at HBS: A Foundation for Business
could also examine this change through the lens of marketing. What customer segment most values breakfast all day? Are they willing to pay a premium for this breakfast food? Or maybe this is a strategic question - is this in response to... View Details
- 13 Jun 2014
- Op-Ed
World Cup Soccer: 770 Billion Minutes of Attention
heavily through TV and other media in the months leading up to the World Cup. A portion of the population has seen the value of protesting in front of a TV camera in an effort to get the attention of other segments of the population or... View Details
- 22 Apr 2002
- Research & Ideas
Profits and Prophets: The Role of Values in Investment
economic, amoral basis. Domini said that of the $7 trillion or so now invested in mutual funds, some $200 billion are in socially responsible funds. But she also said this segment is among the fastest growing in the mutual fund sector,... View Details
Keywords: by Sean Silverthorne
- 01 Apr 2002
- News
HBS Alumni Association Board of Directors: President's Report
electronic newsletter for alumni as well as to revamp the Web site, a project that has already begun. Finally, the committee has offered critical feedback in the area of targeted marketing that will help the School identify the needs of specific View Details
- 14 Jul 2015
- First Look
First Look: July 14, 2015
https://cb.hbsp.harvard.edu/cbmp/product/PEL073-PDF-ENG Harvard Business School Case 515-102 AIP Healthcare Japan: Investing in Japan's Retirement Home Market The CEO of a health-care based REIT is considering alternative nursing home investment strategies. Students... View Details
Keywords: Sean Silverthorne
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
their laptops and cell phones. As we look ahead to the Summer Games in Beijing in 2008, that segment of the audience is going to be increasingly important. The flip side for TV executives is that all this will continue to reduce the... View Details
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
television brings people together and lets advertisers build giant brands and promote broad cultural trends, the Web segments the audience into small pockets of interest. Mass marketers have a whole new game to learn if they aspire to... View Details
Keywords: by Peter K. Jacobs
- 18 Feb 2013
- Research & Ideas
Breaking Through a Growth Stall
between what your article terms as partitioning and segmenting a market? A: Every company, large or small, does things that make it easier for some customers to do business with it and harder for others. Without clarity about core... View Details
Keywords: by Sean Silverthorne
- December 2009 (Revised November 2012)
- Teaching Note
Global Wine War 2009: New World versus Old (TN)
Teaching Note for [910405]. View Details
- 20 Apr 2021
- Blog Post
Leadership In Challenging Times: Thierry Ibri (MBA 1997)
in 5 kids, were food insecure. At Second Harvest Heartland, one of the country’s largest and most efficient food banks, we distributed more than 105 million meals to our network community partners and programs last year. We refer to that View Details
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
"Effective use of the computer for segmentation and personalization has allowed organizations to increase dramatically their annual giving. In the years ahead, effective use of e-mail will again revolutionize how these organizations raise... View Details
- 25 Apr 2017
- First Look
First Look at New Research, April 25
trolls.” NPEs sue cash-rich firms—and target cash in business segments unrelated to alleged infringement at essentially the same frequency as they target cash in segments related to alleged infringement. By... View Details
Keywords: Sean Silverthorne
- 13 Mar 2019
- Blog Post
There's No Quick Shortcut to Success: Zorpads Takes Off
process. The pair noted that it was months of written and video applications, and even when they made it to the studio, they still did not have guarantee their segment would air. It ultimately did air on January 27th, with Wiegele and... View Details
- September 2021
- Case
Worldreader: Helping Readers Build a Better World
By: Marco Bertini, Elie Ofek and Julia Kelley
Founded in 2010, Worldreader was an international nonprofit organization that promoted reading to children around the world. For many years, Worldreader distributed e-readers to under-resourced communities and funded its operations primarily through philanthropic... View Details
Keywords: Subscription Model; Price; Financial Strategy; Education; Early Childhood Education; Learning; Geography; Geographic Scope; Global Range; Goals and Objectives; Marketing; Marketing Strategy; Markets; Organizations; Mission and Purpose; Social Enterprise; Non-Governmental Organizations; Nonprofit Organizations; Society; Social Issues; Strategy; Commercialization; Expansion; Segmentation; Education Industry; Africa; Asia; Latin America; Europe; North and Central America; South America
Bertini, Marco, Elie Ofek, and Julia Kelley. "Worldreader: Helping Readers Build a Better World." Harvard Business School Case 522-003, September 2021.
- 23 Mar 2020
- Research & Ideas
Product Disasters Can Be Fertile Ground for Innovation
to answer: Would negative publicity from the accident affect future innovation in that segment of the medical device industry? Would people’s perception of safety issues reduce demand for products using radiation? Do accidents chill... View Details
- 04 Nov 2008
- First Look
First Look: November 4, 2008
The carbon market has emerged in response to concerns about global climate change. This note characterizes the market in 2008, describing each segment and how it operates. Purchase this note: http://harvardbusinessonline.hbsp.harvard.edu/... View Details
Keywords: Martha Lagace