Publications

January 2011 (Revised November 2015)
Case

The National Geographic Society (A)

By: David A. Garvin and Carin-Isabel Knoop

In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of... View Details

Keywords: Business Model; Information Publishing; Leadership Style; Leading Change; Growth and Development Strategy; Managerial Roles; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Internet; Publishing Industry

30 Apr 2008
Sharpening Your Skills

Sharpening Your Skills: Brand Management

writer James Patterson, who determines what his customers wants to read, then systematically churns it out in volume. Key concepts include: Patterson regularly outsells other "brand-name authors" such as Stephen King by simply publishing... View Details

Keywords: by Staff; Publishing; Publishing; Publishing

01 Dec 2000
News

Books

The Strategy-Focused Organization by Robert S. Kaplan and David P. Norton (Harvard Business School Press) Following the success of their 1996 bestseller, The Balanced Scorecard, Robert Kaplan and David Norton have published a new book... View Details

Keywords: Rogelio Fussa; Publishing Industries (except Internet); Publishing Industries (except Internet)

2001
Case

Encyclopedia Britannica (C)

By: Vijay Govindarajan and Praveen Kopalle

In October of 1999, EBI offered a new Internet service at www.britannica.com. EBI provided access to the entire text and graphics of Encyclopedia Britannica absolutely free of charge. Its revenues came from on-line advertising, sponsorships, and a percentage of goods... View Details

Keywords: Online Technology; Online Advertising; Business Strategy; Information Publishing; Web Services Industry

Read Now

01 Apr 2001
News

Q&A: Suzy Wetlaufer

encounter with the 78-year-old business magazine. Wetlaufer joined HBR as a senior editor in 1996 and was named editor last October. She has worked with many of the world’s experts on leadership and organization to publish groundbreaking... View Details

Keywords: Susan Young; Publishing Industries (except Internet); Publishing Industries (except Internet)

01 Mar 2008
News

Alumni Books

most innovative, successful biotech firm ever, Amgen led its industry in revenue and sales growth in 2007. Binder, the firm’s CEO during 1988–2000, describes Amgen’s climb to success, revealing the highs and lows in the race to develop... View Details

Keywords: Noel Capon; Publishing Industries (except Internet); Publishing Industries (except Internet)

March 1998
Case

Launch

By: Jeffrey F. Rayport

Launch has developed an entertainment publication on CD-ROM with 240,000 subscribers and has recently introduced an on-line entertainment product (www.mylaunch.com) to complement the CD-ROM. Deals with multiple-channel delivery and platform selection and branding on... View Details

Keywords: Digital Platforms; Internet and the Web; Distribution Channels; Information Publishing; Brands and Branding; Entertainment and Recreation Industry; Entertainment and Recreation Industry

August 2000 (Revised February 2003)
Case

Borders Group, Inc.

By: Zeynep Ton and Ananth Raman

Describes Borders Group, a well-known retail chain, in late 1999 and its traditional strengths and rapid growth in the 1990s. By 1990, however, the company had fallen behind Amazon.com and Barnes & Noble in leveraging the Internet for book retailing, although it... View Details

Keywords: Supply Chain Management; Customer Value and Value Chain; Distribution Channels; Service Operations; Business Growth and Maturation; Economic Growth; Industry Growth; Growth and Development; Internet; Business Model; Order Taking and Fulfillment; Supply and Industry; Retail Industry; Retail Industry