Publications

June 2015
Case

The Coca-Cola Company's Case for Creative Transformation

By: Thales S. Teixeira and Elizabeth Anne Watkins

In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details

Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry

January 2014 (Revised October 2014)
Case

Andreessen Horowitz

By: Thomas R. Eisenmann and Liz Kind

Andreessen Horowitz (a16z), a venture capital firm launched in 2009, has quickly broken into the VC industry's top ranks, in terms of its ability to invest in Silicon Valley's most promising startups. The case recounts the firm's history; describes its co-founders'... View Details

Keywords: Business Model; Venture Capital; Disruption; Entrepreneurship; Industry Structures; Financial Services Industry; California

April 1995 (Revised March 1997)
Background Note

Introduction to Derivative Instruments

By: W. Carl Kester and Kendall Backstrand

Provides an elementary introduction to three major classes of derivative instruments: options, forwards and futures, and swaps. View Details

Keywords: Financial Instruments

March 2025
Teaching Note

Kering Eyewear

By: Rohit Deshpandé and Nicole Zelazko

This teaching note provides comprehensive documentation of how to use the Kering Eyewear case (HBS No. 525-027). View Details

Keywords: Mergers and Acquisitions; Business Conglomerates; Business Subsidiaries; Global Strategy; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Marketing; Product Positioning; Distribution; Product; Luxury; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United States

November 2007 (Revised September 2010)
Background Note

The Rong Family: A Chinese Business History

By: Elisabeth Koll

Provides the complex historical background to understanding the development of family businesses in China from the late 19th century to the present. Using the example of the Rong family, China's most prominent industrialist family in pre-1949 China, analyzes the... View Details

Keywords: Family Business; Business History; Organizational Change and Adaptation; Organizational Structure; Alliances; Business and Government Relations; Social and Collaborative Networks; China

2022
Working Paper

Where the Cloud Rests: The Location Strategies of Data Centers

By: Shane Greenstein and Tommy Pan Fang

This study provides an analysis of the entry strategies of third-party data centers in the United States. We examine the market before the pandemic in 2018 and 2019, when supply and demand for data services were geographically stable. We compare with the entry... View Details

Keywords: Cloud Computing; Location Strategies; Data Centers; Information Infrastructure

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Web

Institute For Strategy And Competitiveness

1 | January 2021 To compete successfully in an increasingly value-oriented marketplace, health care providers must adopt a strategic Value Agenda that delivers outcomes that matter to patients through comprehensive care-delivery methods... View Details

18 Oct 2022
Cold Call Podcast

Chewy.com’s Make-or-Break Logistics Dilemma

Keywords: Re: Jeffrey F. Rayport; Retail

August 1998 (Revised March 2002)
Background Note

Overview of the Nonprofit Sector

By: James E. Austin and Elaine V. Backman

Provides brief background information to aid in understanding the U.S. and international nonprofit sectors. View Details

Keywords: Nonprofit Organizations

November 2011
Case

Lowell General Physician Hospital Organization

By: Richard M.J. Bohmer and Natalie Kindred

This case focuses on the Alternative Quality Contract (AQC), a novel payment program designed to incentivize providers to deliver less costly, high quality health care. Under the AQC, offered by Blue Cross Blue Shield of Massachusetts, providers received a fixed-dollar... View Details

Keywords: Cost Management; Service Delivery; Health Care and Treatment; Health Industry; Massachusetts

March–April 1979
Article

Choosing Strategies for Change

By: Leonard A. Schlesinger and John P. Kotter

"From the frying pan into the fire," "let sleeping dogs lie," and "you can't teach an old dog new tricks" are all well-known sayings born of the fear of change. When people are threatened with change in organizations, similar maxims about certain people and departments... View Details

Keywords: Organizational Change and Adaptation; Strategy; Change Management

Find at Harvard

Program

Preparing to Be a Corporate Director

with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions Who Should Attend Senior executives who are interested in serving on a corporate board Executives who are retired or... View Details

March 2005 (Revised March 2006)
Case

Foreign Exchange Hedging Strategies at General Motors: Competitive Exposures

By: Mihir A. Desai and Mark Veblen

How can a multinational firm analyze and manage currency risks that arise from competitive exposures? General Motors has a substantial competitive exposure to the Japanese yen. Although the risks GM faces from the depreciating yen are widely acknowledged, the company's... View Details

Keywords: Multinational Firms and Management; Currency Exchange Rate; Competition; Credit Derivatives and Swaps; International Finance; Financial Management; Investment Funds; Risk and Uncertainty; Auto Industry

Program

Family Office Wealth Management—Virtual

endowment models Expand your personal and professional network Extend your network by connecting and working with accomplished executives from various backgrounds, industries, and countries around the globe Build relationships with a diverse group of peers who can... View Details

Program

Strategic Perspectives in Nonprofit Management

globe Build relationships with a diverse group of peers who can provide wide-ranging insights into your organization’s challenges, and your own leadership actions Who Should Attend Nonprofit executive directors and chief executive... View Details

February 2015 (Revised June 2017)
Case

Intrapreneurship at DaVita HealthCare Partners

By: Joseph B. Fuller, David J. Collis and Matthew G. Preble

Josh Golomb, president and general manager of DaVita Rx (Rx), was about to meet with Kent Thiry, CEO of Rx's corporate parent, DaVita Healthcare Partners Inc. (DaVita), in August 2013. The two would discuss whether Golomb should lead a new DaVita venture, Paladina... View Details

Keywords: Intrapreneurship; Entrepreneurial Organizations; Startup Management; Startup; Strategic Positioning; Corporate Entrepreneurship; Corporate Strategy; Business Startups; Strategic Planning; Competitive Strategy; Health Industry; United States

Web

Tuition & Financial Support - Doctoral

guaranteed funding for up to five years with the possibility of a sixth-year extension. The estimated fellowship over 5 years is roughly $461.2k, as outlined below. Elevating Your Financial Security HBS takes pride in providing a... View Details

June 2014 (Revised April 2015)
Background Note

Affordable Housing and Low-Income Housing Tax Credits in the United States

By: Arthur I Segel and Nicolas P. Retsinas

This background note explores the basic themes surrounding the government's approach to providing housing: namely its shift from a supplier and builder of affordable housing to an approach that focuses on demand-side solutions and indirect subsidies to private... View Details

Keywords: Housing; Welfare; Government and Politics

2012
Chapter

The Relational Roles of Brands

By: Jill Avery

In contemporary culture, brands play important relational roles, linking consumers to others and serving as relational partners. This chapter provides an understanding of the relational roles of brands to illuminate why and how consumers connect with brands and how... View Details

Keywords: Brands; Brand Management; Brand Equity; Brand Building; Customer Relationship Management; CRM; Customers; Customer Focus and Relationships; Brands and Branding; Marketing; Marketing Strategy; Consumer Products Industry