Publications

Register to Read

24 Jun 2016
Op-Ed

Why Brexit is a Big Deal

multinationals may relocate their headquarters to stay within the EU. The global attractiveness of British higher education will take a hit. But the city of London will remain an important global financial center; Frankfurt will try again... View Details

Keywords: by John Quelch

06 Oct 2015
First Look

October 6, 2015

psychology, marketing, management, sociology, and anthropology. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49031 October 2015 Business and Politics The Multinational Firm and Geopolitics: Europe, Russian Energy, and... View Details

Keywords: Sean Silverthorne

December 1985 (Revised January 1989)
Case

Cummins Engine Co.: Black Friday

A new regional manager for Cummins Venezuela faces Black Friday, Venezuela's massive currency devaluation and a weak distribution system. The manager must find a way to collect $1.4 million in receivables due from distributors and reestablish a viable distribution... View Details

Keywords: Distribution; Multinational Firms and Management; Crisis Management; Venezuela

January 1991 (Revised May 1991)
Case

Hoechst in the United States (A)

Describes the U.S. market for chemicals following WW II to the present and the attention of the market for global chemical companies. Traces the involvement of Hoechst in this market up to the 1980s when minimum growth has been offered through Hoechst's U.S.... View Details

Keywords: Multinational Firms and Management; Chemicals; Acquisition; Chemical Industry; United States

11 Feb 2019
Research & Ideas

The Business of Saving the Planet

"The fact that the benefits of addressing the problem of climate change almost certainly outweigh the costs ... does not make concerted global action to address the problem easy." —Climate Change in 2018: Implications for Business If there is one positive... View Details

Keywords: by Sean Silverthorne; Energy; Green Technology

March 1997 (Revised April 2011)
Case

Gillette Singapore: Managing Global Business Integration on the Ground (A)

By: Rosabeth M. Kanter and Thomas Dretler

The general manager of Gillette Singapore faces issues of managing change during the company's global integration with Parker Pen. View Details

Keywords: Mergers and Acquisitions; Change Management; Multinational Firms and Management; Integration; Retail Industry; Singapore

Educators

June 1996
Case

Becton Dickinson: Managing the Global Enterprise, 1996

Becton Dickinson, a U.S.-based maker of medical and diagnostic devices, has been organized into a mixed structure of U.S.-based divisions and country/region organizations. In 1995, three businesses shifted to become worldwide divisions, forcing a reexamination of the... View Details

Keywords: Organizational Change and Adaptation; Business or Company Management; Multinational Firms and Management; Organizational Structure; Medical Devices and Supplies Industry; United States

11 Jun 2013
First Look

First Look: June 11

on location choices. However, industries with a significant presence of multinational enterprises (MNEs) are oligopolistic in nature, which suggests that rivalry among firms plays an important role in firms' dynamic decision-making... View Details

Keywords: Carmen Nobel

06 Oct 2009
First Look

First Look: October 6

PublicationsDoes Foreign Direct Investment Promote Growth? Exploring the Role of Financial Markets on Linkages Authors:Laura Alfaro, Sebnem Kalemli-Ozcan, Areendam Chanda, and Selin Sayek Publication:Journal of Development Economic (forthcoming) Abstract Do View Details

Keywords: Martha Lagace

29 Oct 2008
Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

more goods as their net worth increases. Their increasing reluctance to consume will dampen expected demand growth in developed economies further and therefore slow economic recovery, requiring consumer-goods multinationals to further... View Details

Keywords: by John Quelch; Retail; Consumer Products; Entertainment & Recreation

21 Apr 2015
First Look

First Look: April 21

http://www.brookings.edu/~/media/Projects/BPEA/Fall-2014/Fall2014BPEA_Weinzierl.pdf?la=en Working Papers Selection and Market Reallocation: Productivity Gains from Multinational Production By: Alfaro, Laura, and Maggie X. Chen... View Details

Keywords: Carmen Nobel & Sean Silverthorne

1990
Chapter

Managing Innovation in the Transnational Corporation

By: C. A. Bartlett and S. Ghoshal

Keywords: Innovation and Management; Multinational Firms and Management

1997
Chapter

Managing Innovation in the Transnational Corporation

By: Christopher A. Bartlett and Sumantra Ghoshal

Keywords: Innovation and Management; Multinational Firms and Management

March 1993
Supplement

Burroughs Wellcome and AZT (C)

By: Willis M. Emmons III

Describes key developments relating to Burroughs Wellcome, AZT and other AIDS drugs, and the AIDS issue in general from late 1989 through 1992. Includes excerpts from Wellcome PLC's financial statements and updated statistics on AIDS in the United States. View Details

Keywords: Health Pandemics; Multinational Firms and Management; Financial Statements; Pharmaceutical Industry; United States

16 Aug 2011
First Look

First Look: August 16

firms headquartered in high trust regions are more likely to decentralize, with trust accounting for about half of the variation in decentralization in our data. To help identify causal effects, we look within multinational firms, and... View Details

Keywords: Sean Silverthorne

September 2009
Teaching Note

IBM in the 21st Century: The Coming of the Globally Integrated Enterprise (TN)

By: Rosabeth M. Kanter and Matthew Bird

Teaching Note for [308105]. View Details

Keywords: Opportunities; Value; Competition; System; Innovation and Invention; Multinational Firms and Management; Leadership Development; Information Technology Industry; Computer Industry

April 1993 (Revised June 1993)
Case

Bayerische Motoren Werke AG (BMW)

By: Robert J. Dolan

In 1992, BMW attempts to revive its position in the United States market. In 1991, unit sales had fallen to 53,000 from 88,000 in 1987. The new CEO of North America considers a multifaceted plan to turn around the situation. View Details

Keywords: Product Positioning; Marketing Strategy; Multinational Firms and Management; Market Entry and Exit; Sales; Manufacturing Industry; Auto Industry; Germany; North America

Educators