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    Ayelet Israeli

    Ayelet Israeli is the Marvin Bower Associate Professor of Business Administration at the Harvard Business School Marketing Unit. She is the co-founder of the Customer Intelligence Lab at the Digital Data Design (D^3) Institute at Harvard Business School. She teaches... View Details
    Keywords: retailing; e-commerce industry; internet; automotive

      John A. Deighton

      John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

      Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
      • 01 Dec 2000
      • News

      Opening Doors: Inside the World of Museum Management

      be quite so literal, museums across the country are working hard to shed their stodgy images and appeal to a broader spectrum of visitors with blockbuster exhibitions, well-stocked gift shops, remodeled cafés, and, in some cases, even singles happy hours. Extensive... View Details
      Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services
      • 13 Sep 2021
      • Research & Ideas

      Science: The Unlikely Frontier for New Business Ideas

      shrinking product lifecycles and rapidly changing technology are under pressure to bring new goods to market faster. Corporate spending on research and development (R&D) in the United States has also... View Details
      Keywords: by Avery Forman

        Tomomichi Amano

        Tomomichi Amano is an Assistant Professor of Business Administration in the Marketing Unit at HBS. He teaches the Marketing course in the MBA required curriculum.

        Professor Amano draws on economic theories to understand novel mechanisms by which new... View Details
        • May 2012
        • Article

        Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time

        By: Jill Avery, Thomas J. Steenburgh, John Deighton and Mary Caravella
        The authors propose a conceptual framework to explain whether and when the introduction of a new retail store channel helps or hurts sales in existing direct channels. A conceptual framework separates short- and long-term effects by analyzing the capabilities of a... View Details
        Keywords: Marketing; Channels; Channels Of Distribution; Distribution; Retailing; Channel Management; Channel Migration; Multichannel Retailing; Framework; Customers; Marketing Channels; Sales; Internet and the Web; Demand and Consumers; Competency and Skills; Distribution Channels; E-commerce; Retail Industry; United States
        Related
        • 26 Oct 2022
        • Research & Ideas

        How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

        budget to influencer marketing. Overall, Zhang hopes the research will encourage marketers to “take a step back” when measuring success. They should look beyond easy clicks to consider influencer reputation... View Details
        Keywords: by Kara Baskin; Technology; Media & Broadcasting

          V. Kasturi Rangan

          Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details

          Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
          • Research Summary

          Overview

          Dr. Burch’s research focuses on capitalism, work, and gender in the twentieth-century United States. Her work reinterprets the history of direct selling by placing it at the center, rather than on the margins, of narratives about advanced capitalism. Examining the... View Details
          Keywords: Business History; Political Economy; Labor History; Gender; Marketing; Sales Force Management; Direct Sales; United States

            Rembrand M. Koning

            Rem Koning is the Mary V. and Mark A. Stevens Associate Professor at Harvard Business School. He researches and teaches entrepreneurship, exploring the biases and frictions that shape how founders and markets learn. His current research explores... View Details

            Keywords: high technology; software; biotechnology
            • 30 May 2023
            • Research & Ideas

            Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

            came from a sample of customers.” While the recent emergence of ChatGPT has reignited fears that machines may replace humans in the workplace, the results of this study don’t necessarily mean that AI is going to gut marketing departments,... View Details
            Keywords: by Kristen Senz
            • 29 Nov 2010
            • HBS Case

            United Breaks Guitars

            Tweets are in the air we breathe. Most of us know that "friend" can also be a verb. Social media are part of the public discourse now, whether or not we're active users of them. A new case coauthored by HBS marketing professor... View Details
            Keywords: by Julia Hanna
            • 27 Mar 2024
            • News

            Behind the Research: Isamar Troncoso

              Elie Ofek

              Elie Ofek is a Professor in the Marketing unit at the Harvard Business School. Professor Ofek's research focuses on new product strategies in technology-driven business environments as well as in consumer-oriented companies in general. He explores interactions... View Details

              Keywords: internet; media; high technology; consumer products

                John T. Gourville

                John Gourville is the Albert J. Weatherhead, Jr. Professor of Business Administration at the Harvard Business School.  He joined the HBS Marketing Unit in 1995 after receiving his Ph.D. at the University of Chicago in marketing and behavioral research.  His most... View Details

                Keywords: agribusiness; biotechnology; consumer products; health care; high technology; medical supplies; pharmaceuticals; retailing
                • December 2014
                • Article

                Selecting the Best? Spillover and Shadows in Elimination Tournaments

                By: Jennifer Brown and Dylan B. Minor
                We consider how past, current, and future competition within an elimination tournament affect the probability that the stronger player wins. We present a two-stage model that yields the following main results: (1) a shadow effect—the stronger the expected future... View Details
                Keywords: Elimination Tournament; Dynamic Contest; Contest Design; Effort Choice; Betting Markets; Competitive Advantage; Game Theory
                Related
                • 09 Dec 2019
                • News

                Identify Great Customers from Their First Purchase

                • 01 Mar 2023
                • News

                3-Minute Briefing: Qiao Ma (MBA 2010)

                life): “Observation, not prediction.” As a predictor, you have a view and look for evidence to support it. As an observer, I try to forget what I believed yesterday and look at today’s events with a fresh set of eyes. The Asian markets... View Details
                Keywords: Julia Hanna; stock market; investment; finance; Australia; China; Asia; strategy; Securities, Commodities, and Other Financial Investments; Finance

                  Rohit Deshpande

                  Rohit Deshpandé is a Baker Foundation Professor and Sebastian S. Kresge Professor of Marketing, Emeritus at Harvard Business School, where he has been teaching in the Advanced Management Program,... View Details

                  Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
                  • 12 Sep 2023
                  • Research & Ideas

                  How Can Financial Advisors Thrive in Shifting Markets? Diversify, Diversify, Diversify

                  Professor of Business Administration. “And in this situation, you get stuck there if you only offer a few services, don't have a good marketing strategy, or you don't really have a good referral program.” The View Details
                  Keywords: by Ben Rand; Financial Services