Publications

04 Dec 2000
What Do You Think?

Have We Overdone Deregulation and Privatization?

consumers were that deregulation: (1) unleashes the power of a self-correcting free market (Jeff Struck), giving customers services at prices they are willing to pay and quality levels that they are willing... View Details

Keywords: by James Heskett

April 2001 (Revised July 2001)
Case

Zaplet, Inc.

By: Dorothy A. Leonard and Brian DeLacey

Start-up Zaplet, Inc., has radical software, prestigious venture capital funding, and a multitude of business opportunities. New CEO Alan Baratz must select a strategy and redesign the organization to deliver. This case describes the roles and philosophies of the... View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Information Technology; Organizational Design; Venture Capital; Valuation; Business Strategy; Restructuring; Expansion; Product Development; Innovation Strategy; Human Resources; Information Technology Industry; California

March 2008
Case

Patel Food and Chemicals Private Limited (A)

By: Felda Hardymon and Ann Leamon

Alok Patel, the founder and chairman of a Gujarat-based, privately held edible oils processor, must decide whether to hire a CFO candidate. Previously, his company's book-keeping has been done by an uncle, who has mentioned that he may retire soon. Patel could hire his... View Details

Keywords: Selection and Staffing; Family Business; Managerial Roles; Emerging Markets; Diversity; Finance; Food and Beverage Industry; Gujarat

Find at Harvard

06 Apr 2017
HBS Seminar

Arkadiy Sakhartov, Wharton, University of Pennsylvania

December 2018
Case

Kodak: The Rebirth of an Iconic Brand

By: Anat Keinan, Giana M. Eckhart and Michael B. Beverland

Following its re-emergence from bankruptcy protection in 2014, the marketing team at Kodak has been charged with tripling brand value with consumers, with little marketing budget. The case focuses on the strategies used by senior Kodak marketers Steven Overman and Dany... View Details

Keywords: Branding; Brand ＆ Product Management; Brand Heritage; Cultural Branding; Brands and Branding; Marketing Strategy; Demographics

January 2016 (Revised July 2018)
Case

Cyberdyne: A Leap to the Future

By: Doug J. Chung and Mayuka Yamazaki

Cyberdyne Inc. was a Japanese technology venture that wanted to commercialize a hybrid assistive limb (HAL). HAL was a robotic exoskeleton system for people who had difficulty walking due to nervous system disabilities resulting from stroke, spinal cord injury (SCI),... View Details

Keywords: Go-to-market Strategy; Pricing; Sales Channel; Technological Innovation; Marketing; Sales; Distribution; Strategy; Medical Devices and Supplies Industry

Using data from a prominent online platform for launching new digital products, we document that ‘sampling bias’—defined as the difference between a startup’s target customer base and the actual sample on which early ‘beta tests’ are conducted—has a systematic and... View Details

01 Jun 2018
News

June 2018 Alumni and Faculty Books

and style: the essential skills, the selection of a boat that is up to the task, the necessary equipment, and the planning required for world cruising. Costs are discussed as... View Details

Web

Published CSV Cases - Institute For Strategy And Competitiveness

products and also entered new markets abroad. In late 2014, Gore and his team had to decide how to further develop the company and prioritize... View Details

19 Feb 2019
First Look

New Research and Ideas, February 19, 2019

architecture. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55689 2019 Handbook of Behavioral Economics: Foundations and Applications 2 Behavioral Economics and Health-Care View Details

Keywords: Sean Silverthorne

21 Jan 2016
Video

2016 Precision Trials Challenge

01 Dec 2006
What Do You Think?

How Important Is Quality of Labor? And How Is It Achieved?

Summing Up Among responses to this month's column, there was little disagreement with the premise that attitude trumps skills in the selection of new employees. C. J. Cullinane commented: "Attitude is all! I have worked with a group... View Details

Keywords: by by Jim Heskett

05 Sep 2000
Research & Ideas

Building Bridges Between Education and Business

study process to companies. Since most businesses in Latin America are unfamiliar with the concept and haven't been approached for study before, he said, they don't know what the process entails nor how it might benefit them. It is... View Details

Keywords: by Martha Lagace

06 Aug 2019
Blog Post

Entrepreneurship and Global Capitalism - Discovering the Business of Storytelling

Snigdha Sur (MBA 2017) is the Founder and CEO of The Juggernaut, a digital media company for South Asian stories. She’s on a mission to diversify storytelling and newsrooms and... View Details

02 Sep 2016
Op-Ed

The Twitter Election

personality, Trump does not use Twitter to listen and seek feedback, generate leads and research the messages he should use in the traditional air and ground wars. Unlike... View Details

Keywords: by John Quelch and Thales Teixeira

December 2010
Case

Fortis Industries, Inc. (A)

Fortis Industries' packaging division manufactures steel and plastic strapping. In 2007, the company underwent a leveraged buyout. The case focuses on the packaging division's need to maintain high profitability in a declining market for steel strapping. Since 1998,... View Details

Keywords: Leveraged Buyouts; Decision Choices and Conditions; Marketing; Supply and Industry; Manufacturing Industry