Publications

26 Mar 2019
First Look

New Research and Ideas, March 26, 2019

company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and that protein may be... View Details

Keywords: Dina Gerdeman

June 2016
Case

Big Spaceship: The Evolving Agency

By: Boris Groysberg and Matthew G. Preble

This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved... View Details

Keywords: Digital Marketing; Advertising; Advertising Campaigns; Marketing; Organizational Structure; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Social Media; Advertising Industry; United States; New York (city, NY)

24 Feb 2014
News

Stop Chasing Star Employees. Cultivate Your Own

December 1986 (Revised August 1988)
Case

LifeSpan Inc.: Abbott Northwestern Hospital

Raises the powerful issues of measuring marketing performance in a not-for-profit services setting. Also raises several interesting ethical issues. LifeSpan Inc., a Minneapolis based not-for-profit organization is the parent holding company of three hospitals and... View Details

Keywords: Nonprofit Organizations; Ethics; Marketing Communications; Health Care and Treatment; Health Industry; Health Industry; Minneapolis

12 Jun 2019
News

Business as Usual Will Not Save the Planet

Spring 2023
Article

Incentive Contract Design and Employee-Initiated Innovation: Evidence from the Field

By: Wei Cai, Susanna Gallani and Jee-Eun Shin

This study examines how the design of incentive contracts for tasks defined as workers’ official responsibilities (i.e., standard tasks) influences workers’ propensity to engage in employee-initiated innovation (EII). EII corresponds to innovation activities that are... View Details

Keywords: Employee-initiated Innovation; Contract Design; Rank-and-file; Extra-role Behaviors; Compensation and Benefits; Motivation and Incentives; Innovation and Management

October 2011 (Revised June 2013)
Case

Novo Nordisk: A Commitment to Sustainability

By: Robert G. Eccles and Michael P. Krzus

The case describes the early commitment of a European pharmaceutical company, Novo Nordisk, to integrated reporting. Novo Nordisk is one of the pioneers of integrated reporting and it emerged out of its commitment to a "Triple Bottom Line approach to managing the... View Details

Keywords: Strategic Planning; Business Ventures; Business or Company Management; Integrated Corporate Reporting; Business Strategy; Pharmaceutical Industry

12 Apr 2010
Research & Ideas

One Report: Better Strategy through Integrated Reporting

companies a clear view of risks to and opportunities in their own strategy. Second, One Report speaks with one voice to all stakeholders, who can even engage with the company... View Details

Keywords: by Martha Lagace

22 Feb 2024
Research & Ideas

How to Make AI 'Forget' All the Private Data It Shouldn't Have

Europe’s tougher data privacy regulations went into effect in 2018, they have created complications for companies worldwide. Questions around data privacy will likely become thornier as generative artificial intelligence tools, like... View Details

Keywords: by Rachel Layne; Technology; Information Technology

February 2025
Case

Ingersoll Rand: Broadening Employee Ownership

By: Ethan Rouen and Jenyfeer Martinez Buitrago

Set in 2024, this case examines how Ingersoll Rand—a global leader in air, liquid, and gas handling technologies—approached broadening employee ownership. The company granted restricted stock units (RSUs) to all employees on their one-year anniversary, reinforcing a... View Details

Keywords: Stock Shares; Employee Stock Ownership Plan; Retention; Employee Ownership; Mergers and Acquisitions; Organizational Culture; Expansion; Africa; Asia; Europe; Latin America; Middle East; North and Central America

June 12, 2019
Article

Business as Usual Will Not Save the Planet

By: Mark R. Kramer, Rishi Agarwal and Aditi Srivinas

The United Nations’ 17 sustainable development goals (SDGs) were explicitly designed to engage the private sector in addressing the world’s most pressing challenges. Four years into the UN’s 15-year timeline, the question is whether companies are advancing serious... View Details

Keywords: Sustainable Development; Environmental Sustainability; Goals and Objectives; Corporate Social Responsibility and Impact; Planning

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13 Aug 2019
News

How hobbies can improve your happiness and productivity at work

February 2010 (Revised November 2012)
Case

Indus Towers: Collaborating with Competitors on Infrastructure

By: Ranjay Gulati, Francisco de Asis Martinez-Jerez, V.G. Narayanan and Rachna Tahilyani

The case describes the formation of Indus Towers, the largest telecom tower company in the world that has a joint venture created to build and manage the passive infrastructure of wireless telecom operators by bringing together three competitors in India's tough... View Details

Keywords: Joint Ventures; Cost Management; Infrastructure; Alliances; Competition; Cooperation; Telecommunications Industry; India

31 Jan 2022
Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

experiences. Of course, the COVID-19 pandemic has forced leaders and organizations to reimagine collaboration, the participants said. We have all grown accustomed to the virtual meeting and collaboration tools that global companies are... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

October 2023
Case

Vida Health: Transforming Chronic Disease Treatment

By: William Sahlman and Nicole Tempest Keller

San Francisco based Vida Health, founded by Stephanie Tilenius, former vice president of Commerce and Payments at Google, was a B2B digital health startup focused on the treatment of cardiometabolic conditions, such as diabetes and obesity. Its innovative digital... View Details

Keywords: Corporate Strategy; Growth and Development Strategy; Demand and Consumers; Health Care and Treatment; Product Marketing; Risk and Uncertainty; Technological Innovation; Health Industry; Health Industry; United States; California; San Francisco

Article

The Error at the Heart of Corporate Leadership

By: Joseph L. Bower and Lynn S. Paine

Agency theory, a new model of governance promulgated by academic economists in the 1970s, is behind the idea that corporate managers should make shareholder value their primary concern and that boards should ensure they do. The theory regards shareholders as owners of... View Details

Keywords: Agency Theory; Business and Shareholder Relations; Leadership; Corporate Governance