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      • September 1984 (Revised March 1993)
      • Background Note

      Marketing Planning and Organization

      By: Robert J. Dolan
      Presents guidelines for effective marketing planning. Provides a general outline of the contents of a typical marketing plan, the process by which the plan is developed, and considers the benefits successful firms reap from their planning efforts and the problems that... View Details
      Keywords: Marketing Strategy; Planning; Design
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      Dolan, Robert J. "Marketing Planning and Organization." Harvard Business School Background Note 585-106, September 1984. (Revised March 1993.)
      • August 1984
      • Case

      Competitive Positioning in the Dishwasher Industry (D): General Electric (GE)

      By: Joseph L. Bower
      Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry
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      Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (D): General Electric (GE)." Harvard Business School Case 385-048, August 1984.
      • August 1982 (Revised September 1991)
      • Case

      Rockwell International (A)

      By: Michael E. Porter
      Describes the competitive situation facing Rockwell International, the market leader in the U.S. water meter industry. The industry is undergoing structural change, and competitor activity is intensifying. Rockwell must decide what, if any, actions are necessary to... View Details
      Keywords: Transformation; Decisions; Management Analysis, Tools, and Techniques; Markets; Industry Structures; Business Strategy; Competition; Manufacturing Industry; United States
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      Porter, Michael E. "Rockwell International (A)." Harvard Business School Case 383-019, August 1982. (Revised September 1991.)
      • July 1982
      • Supplement

      General Electric: Strategic Planning, Corporate Goals, and the Job of the Chief Executive, Video

      By: Richard G. Hamermesh and Francis Aguilar
      Introduces Reginald Jones, former CEO of General Electric. Presents a question and answer session with Jones and Advanced Management Program participants. View Details
      Keywords: Managerial Roles; Corporate Strategy; Strategic Planning; Goals and Objectives
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      Hamermesh, Richard G., and Francis Aguilar. "General Electric: Strategic Planning, Corporate Goals, and the Job of the Chief Executive, Video." Harvard Business School Video Supplement 883-504, July 1982.
      • January 1982 (Revised November 1982)
      • Case

      General Foods: Productivity Measurement Program

      By: Robert H. Hayes and Kim B. Clark
      Keywords: Performance Productivity; Performance Improvement; Strategy; Food and Beverage Industry
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      Hayes, Robert H., and Kim B. Clark. "General Foods: Productivity Measurement Program." Harvard Business School Case 682-072, January 1982. (Revised November 1982.)
      • November 1981 (Revised May 1985)
      • Case

      General Electric: Business Development

      By: Francis Aguilar and Richard G. Hamermesh
      Keywords: Business Growth and Maturation; Diversification
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      Aguilar, Francis, and Richard G. Hamermesh. "General Electric: Business Development." Harvard Business School Case 382-092, November 1981. (Revised May 1985.)
      • December 1980 (Revised April 1981)
      • Case

      General Electric Co.: Appliance Division Advertising

      By: Stephen A. Greyser
      Keywords: Advertising; Marketing; Strategy; Manufacturing Industry; Consumer Products Industry
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      Greyser, Stephen A. "General Electric Co.: Appliance Division Advertising." Harvard Business School Case 581-095, December 1980. (Revised April 1981.)
      • January 1980 (Revised August 1986)
      • Case

      General Electric vs. Westinghouse in Large Turbine Generators (A)

      By: Michael E. Porter
      Describes the U.S. large turbine generator industry in early 1963, a period of severe price cutting and depressed industry conditions. Presents data to allow a structural analysis of the industry and an analysis of the strategies of the major players since 1946. The... View Details
      Keywords: Transformation; Customer Focus and Relationships; Machinery and Machining; Cost Management; Price; Management Analysis, Tools, and Techniques; Marketing Strategy; Industry Structures; Competition; Manufacturing Industry; United States
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      Porter, Michael E. "General Electric vs. Westinghouse in Large Turbine Generators (A)." Harvard Business School Case 380-128, January 1980. (Revised August 1986.)
      • March 1979 (Revised December 1982)
      • Case

      Allied Chemical Corp. (B)

      By: George C. Lodge and Joseph L. Badaracco Jr.
      Describes Allied's cooperative approach to government relations and the approach of some of the regulatory agencies Allied deals with. Based mainly on quotes from Allied and government officials. Asks the student to evaluate Allied's government relations--in general... View Details
      Keywords: Business and Government Relations; Cooperation; Chemical Industry
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      Lodge, George C., and Joseph L. Badaracco Jr. "Allied Chemical Corp. (B)." Harvard Business School Case 379-150, March 1979. (Revised December 1982.)
      • 1978
      • Article

      An Incentive Compatible Planning Procedure for Public Good Production

      By: Jerry R. Green and Jean-Jacques Laffont
      It is only recently that economic theorists have faced the fact that the proposed allocation mechanisms in economies with public goods might have bad incentive properties. In this paper we introduce a new planning procedure such that truthful revelation of the marginal... View Details
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      Green, Jerry R., and Jean-Jacques Laffont. "An Incentive Compatible Planning Procedure for Public Good Production." Scandinavian Journal of Economics 80, no. 1 (1978): 20–33.
      • Article

      Characterization of Satisfactory Mechanisms for the Revelation of Preferences for Public Goods

      By: Jerry R. Green and Jean-Jacques Laffont
      Social decision mechanisms that admit dominant strategies and result in Pareto optima are characterized by the class of mechanisms proposed by Groves. The concept of decision mechanisms is generalized and the characterization is shown to extend to these cases. View Details
      Keywords: Decision Mechanisms; Game Theory; Economics
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      Green, Jerry R., and Jean-Jacques Laffont. "Characterization of Satisfactory Mechanisms for the Revelation of Preferences for Public Goods." Econometrica 45, no. 2 (March 1977): 427–438.
      • November 1976
      • Article

      Partial Equilibrium Approach to the Free-Rider Problem

      By: Jerry R. Green, Elon Kohlberg and Jean-Jacques Laffont
      Groves and others have shown that truthful answers concerning preferences for public goods can be elicited as dominant strategies if appropriate tax-subsidies rules are applied. This paper studies the statistical properties of the total revenues generated by one of the... View Details
      Keywords: Problems and Challenges
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      Green, Jerry R., Elon Kohlberg, and Jean-Jacques Laffont. "Partial Equilibrium Approach to the Free-Rider Problem." Journal of Public Economics 6, no. 4 (November 1976): 375–394.
      • February 1976 (Revised November 1983)
      • Case

      EG&G, Inc. (B)

      By: Michael E. Porter
      Raises the dilemmas of making strategic decisions within an organizational construct. The divestment of a division of the company raises not only strategic issues but organizational and interpersonal ones as well. The decision is framed through the strategic planning... View Details
      Keywords: Business Divisions; Decisions; Business or Company Management; Organizations; Strategic Planning; Strategy; Service Industry
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      Porter, Michael E. "EG&G, Inc. (B)." Harvard Business School Case 376-188, February 1976. (Revised November 1983.)
      • Forthcoming
      • Article

      Confronting the Limits of Symbolic Actions: How Entrepreneurs Narrow the Presentation-Performance Gap

      By: Rebecca Karp and Siobhan O'Mahony
      Entrepreneurs often skillfully leverage symbolic actions to manage impressions and gain acceptance for their innovations. Impression management can generate interest, but also heighten expectations beyond an innovation’s capabilities, creating a gap between... View Details
      Keywords: Digital Innovation; Integration Strategy; Impression Management; Innovation Strategy; Entrepreneurship; Health Industry; Technology Industry
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      Karp, Rebecca, and Siobhan O'Mahony. "Confronting the Limits of Symbolic Actions: How Entrepreneurs Narrow the Presentation-Performance Gap." Organization Science (forthcoming). (Pre-published online April 15, 2025.)
      • Research Summary

      Developing Organizational Capabilities to Compete

      By: Michael Beer

      Michael Beer’s current research focuses on the question of what makes an Effective Organization. Based on his extensive research and practice about this question Beer has identified six highly interrelated core capabilities:

      1. Capacity of the... View Details
      • Teaching Interest

      Digital Marketing Strategy

      By: John A. Deighton

      When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

      • Teaching Interest

      Driving Digital Strategy

      By: Felix Oberholzer-Gee

      Technology, like a relentless force of nature, is reshaping industries at an unprecedented pace. It poses a threat to those who resist and fail to adapt. But it also presents unparalleled opportunities to those audacious enough to harness its... View Details

      • Research Summary

      Knowledge flows and capability acquisition

      By: Willy C. Shih
      Technological advancements are a major source of improvement in competiveness, and a firm’s incentives to invest are diminished when the knowledge generated is involuntarily dispersed to competitors.  While intellectual property rights can moderate this flow to the... View Details
      Keywords: Knowledge Aspects Of Strategy; Knowledge Management; Knowledge Spillovers; Knowledge Acquisition; Manufacturing Industry; Biotechnology Industry; Technology Industry; United States; China
      • Research Summary

      Managing International Trade and Investment

      By: Debora L. Spar
      Introduced by Debora Spar in 1995, Managing International Trade and Investment is an elective course that prepares students to deal with the distinct set of management challenges that face cross-border businesses. Building on experience that suggests that what works... View Details
      • Research Summary

      Masters of Strategy

      By: David B. Yoffie

      Over the last two decades, Professor Yoffie has written numerous cases on Intel, Microsoft, and Apple. In a new research project with Professor Michael Cusumano of MIT, the authors are examining what made Andy Grove of Intel, Bill Gates of Microsoft, and Steve Jobs... View Details

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