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  • November 2021
  • Article

Ratings, Reviews, and the Marketing of New Products

By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new... View Details
Keywords: Online Reviews; Product Ratings; Social Networks; Word Of Mouth; Pricing; User-generated Content; Advertising; Product Marketing; Price; Consumer Behavior; Product Positioning; Social Media
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  • 2023
  • Article

Association Between Regulatory Submission Characteristics and Recalls of Medical Devices Receiving 510(k) Clearance

By: Alexander O. Everhart, Soumya Sen, Ariel D. Stern, Yi Zhu and Pinar Karaca-Mandic
Importance: Most regulated medical devices enter the U.S. market via the 510(k) regulatory submission pathway, wherein manufacturers demonstrate that applicant devices are “substantially equivalent” to 1 or more “predicate” devices (legally marketed medical devices... View Details
Keywords: Recalls; Governing Rules, Regulations, and Reforms; Medical Devices and Supplies Industry
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  • Program

Agribusiness Seminar

Seminar is generally not appropriate for individuals from consultancies and other professional services firms. Learning and Living at HBS When you participate in an Executive Education program on the HBS campus, you enter an immersive... View Details
Keywords: Agriculture; Agriculture
  • 15 Mar 2024
  • HBS Case

Let's Talk: Why It's Time to Stop Avoiding Taboo Topics at Work

place, discussing one’s next step (or departure) wouldn’t feel abrupt or discriminatory. Health Wing works with a company that saw almost a million dollars in unexpected health care costs last year because the company’s generous health... View Details
Keywords: by Avery Forman
  • Research Summary

Business and Low Income Sectors: The Creation of Economic and Social Value

In the last three decades, innovative commercial solutions have emerged in developing nations focusing on providing effective responses to the hugely underserved needs of low-income populations, both as consumers as well as active participants in productive value... View Details
  • 2014
  • Article

Corporate Social Responsibility Reporting in China: Symbol or Substance?

By: Christopher Marquis and Cuili Qian
This study focuses on how and why firms strategically respond to government signals regarding appropriate corporate activity. We integrate institutional theory and research on corporate political strategy to develop a political dependence model that explains (a) how... View Details
Keywords: Institutional Theory; Political Strategy; Non-market Strategy; China; Corporate Social Responsibility; Corporate Disclosure; Corporate Social Responsibility and Impact; Emerging Markets; Government and Politics; China
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  • Program

Competing in the Age of Digital Platforms

artificial intelligence further propels the opportunity and need to leverage a platform model for competitive advantage. AI companies are evolving into the next generation of platforms. This program will... View Details
  • Program

Aligning Strategy and Sales

marketing, HR, finance, service, or general management Executives in business-to-business product or service companies—or business units of large enterprises—that depend on a direct sales force for all or part of their revenue Executives... View Details
  • Article

Financial Analysis of Pediatric Resident Physician Primary Care Longitudinal Outpatient Experience

By: Robert S. Kaplan, Carole H. Stipelman, Brad Poss, Laura Anne Stetson, Luca Boi, Michael Rogers, Caleb Puzey, Sri Koduri, Vivian S. Lee and Edward B. Clark
Objective
To determine whether residency training represents a net positive or negative cost to academic medical centers, we analyzed the cost of a residency program and clinical productivity of residents and faculty in an outpatient primary care practice with or... View Details
Keywords: Academic Medicine; Cost; Children; Graduate Medical Education
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    Corporate Social Responsibility Reporting in China: Symbol or Substance?

    This study focuses on how and why firms strategically respond to government signals regarding appropriate corporate activity. We integrate institutional theory with research on corporate political strategy to develop a political dependence model that explains (a) how... View Details
    • Web

    1. Academic Information & Policies - MBA

    Global Capstone 1.19 Immersive Field Courses (IFC) 1.20 Joint Degree Programs 1.21 Use of Course Work & Materials 1.22 Disability Access 1.23 Pregnancy, Childbirth & Adoption during Business School 1.24 Commencement 2. Integrity & Standards of Conduct 3. Financial... View Details
    • 17 Jan 2012
    • First Look

    First Look: January 17

    its no-frills offering. LAN came to that insight by analyzing the major assets that the models share and the compatibility of the models' operational resources and capabilities. It recognized that the more the View Details
    Keywords: Sean Silverthorne
    • Web

    Courses - Entrepreneurship

    Courses First Year (Required Curriculum) During the first year at HBS, all students pursue the same course of study called the Required Curriculum. By studying under a common curriculum, students build a solid, broad foundation of general... View Details
    • Research Summary

    Why Do Consumers Contribute to Connected Goods? A Dynamic Game of Competition and Cooperation in Social Networks

    Social network platforms and media rely on the voluntary contributions of individual users to stay relevant. Consumers (users) contribute content such as photographs, videos, tweets etc.: these are available to any of their friends or peers, but not... View Details

    • Web

    Marketing - Faculty & Research

    the time and find comfort. Then, amid growing shortages in commodities, a vaccine arrived, businesses began to re-open, and consumers benefited from federal relief aid. This perfect storm of high demand amid stock shortages generated the... View Details
    • Program

    Driving Nonprofit Performance and Innovation—Virtual

    sessions on innovation and organizational learning; generating evidence about an intervention's effectiveness; building a culture of performance measurement; and managing for collective impact amid the challenges of today's rapidly... View Details
    • Web

    Podcast - Business & Environment

    efficiency, electric vehicles and charging depots, and waste transformation—technologies important to efforts to mitigate climate change. CEO Scott Jacobs (HBS MBA 2007) describes how Generate Capital’s keys to success involve applying... View Details
    • 2019
    • Article

    Creativity from Paradoxical Experience: A Theory of How Individuals Achieve Creativity while Adopting Paradoxical Frames

    By: Goran Calic, Sébastien Hélie, Nick Bontis and Elaine Mosakowski
    Purpose: Extant paradox theory suggests that adopting paradoxical frames, which are mental templates adopted by individuals in order to embrace contradictions, will result in superior firm performance. Superior performance is achieved through learning and creativity,... View Details
    Keywords: Cognition and Thinking; Creativity; Learning
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    • 20 Jun 2017
    • First Look

    First Look at New Research and Ideas, June 20

    “waver” over time in the relative weight they put on them. The model predicts that good news about fundamentals can trigger large price bubbles. We analyze the patterns of cash-flow news that generate the... View Details
    Keywords: Sean Silverthorne
    • Web

    Named Fellowship Funds - Alumni

    established at the School during the past 15 years. We warmly welcome and celebrate the most recent members of our financial aid donor community whose funds are highlighted. To learn more about the impact of financial aid on students at HBS and to read stories about a... View Details