Food and Beverage Stores - Publications - Faculty & Research

14 Feb 2011
Research & Ideas

Clay Christensen’s Milkshake Marketing

Updated to clarify a failure rate figure included in an earlier version. When planning new products, companies often start by segmenting their markets and positioning their merchandise accordingly. This segmentation involves either... View Details

Keywords: by Carmen Nobel; Food & Beverage; Food & Beverage; Food & Beverage; Food & Beverage

01 Mar 2024
News

Case Study: Testing the Waters

ready-to-drink (RTD) option to compete with Gatorade and BodyArmor. “We know that the market for RTD is at least 10 times bigger, but the challenge is that beverages won’t work well online due to high... View Details

Keywords: Jen McFarland Flint; Food and Beverage Stores; Food and Beverage Stores

December 2020 (Revised May 2021)
Case

Riverstone

By: David E. Bell and Natalie Kindred

In 2020, Luke Minion and the leadership team at Riverstone, a hog producer founded in 2013 in Shandong, China, were evaluating Riverstone’s strategy as it rebounded from outbreaks of African Swine Fever (ASF) in two of its three farm complexes. Riverstone was a joint... View Details

Keywords: Strategy; Globalization; Cross-Cultural and Cross-Border Issues; Animal-Based Agribusiness; Consumer Behavior; Demand and Consumers; Disruption; Risk and Uncertainty; Risk Management; Agriculture and Agribusiness Industry; Food and Beverage Industry; Consulting Industry; United States; China

Citation

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01 Apr 2024
In Practice

Navigating the Mood of Customers Weary of Price Hikes

ticking up again as recently as February. How should companies navigate the mood of shoppers, who remain cautious after being squeezed over the past two years, particularly in areas like food and housing?... View Details

Keywords: by Rachel Layne; Retail; Consumer Products

21 Jul 2009
First Look

First Look: July 21

Working PapersIn Favor of Clear Thinking: Incorporating Moral Rules into a Wise Cost-Benefit Analysis Authors:Max H. Bazerman and Joshua D. Greene Abstract Bennis, Medin, and Bartels (2009) have... View Details

Keywords: Martha Lagace

Research Summary

Overview

I am a field researcher studying the relational nature of work. Organizations are inherently social institutions and provide myriad opportunities for relationship formation. My work begins with the simple insight that all relationships are not equal: interpersonal... View Details

Keywords: Prosocial Motivation; Feedback; Personal Development; Needs; Organizational Design; Performance Productivity; Social and Collaborative Networks; Networks; Groups and Teams; Family and Family Relationships; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry

01 Jun 2023
News

Pet Project

Maev distinguishes itself with its unmatched nutritional value and food safety, with portions that are easy to store and serve. Maev shipped more... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Miscellaneous Store Retailers; Miscellaneous Store Retailers; Miscellaneous Store Retailers

24 Apr 2018
Op-Ed

Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks

dedicated to making its stores safe, friendly, and welcoming for everyone. Zuckerberg said that he had known about the Cambridge Analytica problems since 2015 but wouldn’t acknowledge he had failed to... View Details

Keywords: by Bill George; Food & Beverage; Food & Beverage

November 2020
Teaching Note

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli

Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals.... View Details

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Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

Keywords: food; food; food; food; food; food; food; food; food

09 Dec 2002
Research & Ideas

Unilever—A Case Study

1950s, Unilever manufactured convenience foods, such as frozen foods and soup, ice cream, meat products, and tea and other drinks. It... View Details

Keywords: by Geoffrey Jones; Food & Beverage; Food & Beverage; Food & Beverage; Food & Beverage; Food & Beverage

11 Feb 2014
First Look

First Look: February 11

effects, we use experimental methods to demonstrate that participants who imagined shopping with their own bags are more likely to spontaneously consider purchasing chips or dessert items and indicate relatively higher willingness to pay... View Details

Keywords: Sean Silverthorne

27 Sep 2018
Research & Ideas

Religion in the Workplace: What Managers Need to Know

direction of CEO Michael Jeffries, the company held onto a hint of its hallmark safari style while putting a greater emphasis on casual clothes and ballooned to more than 1,000 stores worldwide, with... View Details

Keywords: by Dina Gerdeman; Food & Beverage; Food & Beverage

14 Jan 2019
Op-Ed

These 4 CEOs Created a New Standard of Leadership

how food and beverages were impacting consumer health. In early 2007, she launched PepsiCo’s new mission, “Performance with Purpose.” She committed to reduce the sugar View Details

Keywords: by Bill George; Food & Beverage; Food & Beverage; Food & Beverage; Food & Beverage

Profile

Brice Fodouop

The son of a food and beverage importer based in Cameroon, Brice Fodouop is keenly aware of his nation’s struggle to develop its own consumer goods manufacturing sector. “Many... View Details

24 Apr 2017
Op-Ed

Op-Ed: Courage: The Defining Characteristic of Great Leaders

making it vulnerable to 3G’s 2015 takeover; meanwhile, Mondelez is adrift with declining revenues and earnings. Indra Nooyi: Named CEO of PepsiCo in 2006, Nooyi foresaw the coming shift among consumers, especially the millennial... View Details

Keywords: by Bill George; Food & Beverage; Food & Beverage

February 2018 (Revised March 2019)
Case

Sandlands Vineyards

By: Benjamin C. Esty and Gregory Saldutte

Approximately 80% of the wineries in the U.S. break even or lose money. An even greater percentage lose money on an economic basis (i.e., after a charge for the cost of equity). Tegan Passalacqua is a successful, young, Californian winemaker who specializes in making... View Details

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31 Jul 2017
HBS Case

It’s Hard to Fix the Family Business Without Offending the Family

Le is grappling with a host of operational challenges at Pho Hoa that include poor service and variable food delivery times for the menu’s wide array of 150 items. While his father has stepped aside, Tam’s... View Details

Keywords: by Julia Hanna; Food & Beverage

Rosabeth M. Kanter

Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

January 2022
Case

SpartanNash Company: The Amazon Warrants (A)

By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher

As of 12/31/21, Amazon held $22 billion of equity and warrants in related companies. In fact, it often requests a free grant of warrants when it enters into a new commercial agreement with a supplier. Over the past 20 years, Amazon has gotten warrants in almost 20... View Details