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Show Results For
- All HBS Web
(1,300)
- People (4)
- News (289)
- Research (842)
- Events (4)
- Multimedia (3)
- Faculty Publications (510)
- November 2024
- Case
Innovation at Master Kong Beverages
By: David E. Bell and Shu Lin
Hong-Chen Wei (HBS MBA 2014), Chairman of KSF Beverage Holding Co., Ltd. (KSFB), was steering the company toward the premium segment with the launch of “InheriTea,” a premium, sugar-free tea product. Traditionally, KSFB’s flagship brand, Master Kong, catered to the... View Details
Keywords: Consumer Behavior; Trends; Behavior; Collaborative Innovation and Invention; Product Launch; Product Development; Segmentation; Organizational Culture; Product Positioning; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Asia; China
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
addition, the supermarkets offer private label wines in Europe, while they generally do not in the United States. (The exception is Wal-Mart, which recently introduced a private label wine through an alliance with E&J Gallo.) The branding in the New World also... View Details
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
helped to popularize Peruvian cuisine throughout Latin America and increasingly the world. "The big mission is to use Peruvian food as an instrument to put our culture in the world," Gastón Acurio has said. Despite their... View Details
- 01 Sep 2010
- News
The Sweet Spot
the clock five days a week. An overnight shift produces hundreds of breakfast pastries and muffins. Later, production shifts to desserts — up to 700 petit pastries, pies, cakes, and dessert bars plus 600–1,000 cookies daily. How sweet it... View Details
- 07 Jan 2013
- Lessons from the Classroom
Culture Changers: Managing High-Impact Entrepreneurs
Saffronart, and food businesses Whole Foods and the James Beard Foundation. Khaire created the course, she says, because these industries function in fundamentally different ways than those in industries... View Details
- 03 Mar 2014
- HBS Case
Decommoditizing the Canned Tomato
its start in Parma, Italy, in 1899, when the great-grandfather of current CEO-owner Francesco Mutti canned and sold tomatoes to an illiterate rural population that identified the product by the two lions on its label. Even from the start... View Details
- 01 Sep 2013
- News
Who Are We?
and complex amino acids.) 683 alumni work in the agriculture industry 1957 HBS professors Ray Goldberg (MBA 1950) and John H. Davis (MBA 1941) coin the term agribusiness 236 alumni work in the food and beverage industry 2,406 alumni list... View Details
- 15 Oct 2019
- News
Understanding Challenges Across the Supply Chain
partnerships or alliances. While in Argentina, Alvarez observed how business leaders have learned to be flexible and creative. “I’m impressed when I talk to people who are keeping their food businesses going, given the turmoil they face... View Details
- November 1983 (Revised December 1984)
- Case
Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies
Mr. Kenneth Treece, marketing director of Frito-Lay's Grandma's (R) Cookie division has received the final test market figures for the new supermarket line of Grandma's Ready-To-Eat cookies. One set of data, the Kansas City test results, was extremely encouraging;... View Details
Bonoma, Thomas V. Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies. Harvard Business School Case 584-043, November 1983. (Revised December 1984.)
- 07 May 2025
- News
Scaling New Heights
Brianna Brown, chief product officer at City Fresh Foods in Boston. (Photo/video credit: Susan Young) City Fresh Foods has long served nutritious meals to students, seniors,... View Details
Keywords: Jennifer Gillespie
- 28 Jan 2013
- Research & Ideas
Helping Yelp Create More Accurate Reviews
Revenue: The Case of Yelp.com, which explored how restaurant reviews on Yelp affect their bottom lines.) Reviewing The Reviewers After spending some time on Yelp, Luca questioned whether the site's star-based rating system (five stars for the best) truly reflected the... View Details
- August 2015 (Revised March 2017)
- Supplement
Planters Nuts (B): The Power of the Peanut
By: Robert J. Dolan and Donald K. Ngwe
This case picks up from the events in Planters Nuts and describes how the new management team for Planters turned the brand around in 2013 by implementing a new brand positioning accompanied by a multimillion dollar marketing campaign. View Details
Dolan, Robert J., and Donald K. Ngwe. "Planters Nuts (B): The Power of the Peanut." Harvard Business School Supplement 516-012, August 2015. (Revised March 2017.)
- 19 Sep 2016
- News
A Fresh Approach to Urban Farming
of wastage that you would see in green vegetables when you’re transporting from one country to another. So we end up having a much more productive farm that we can price at a competitive level. “I think about it as getting back to the... View Details
- 14 Oct 2014
- News
The Steve Jobs of Beer
- Portrait Project
Anthony Terrizzi
browse through our prepared foods section to find expired products. I was instructed to peel the “sell-by” stickers off the products and replace them with fresh stickers so we didn’t have to throw away the... View Details
- May 2000
- Case
J & B
Michael Stoner finds himself called upon to reposition a once venerable and highly profitable brand of Scotch whisky. He must find a cultural trend. View Details
- 01 Mar 2006
- News
The Little Ice-Cream Company That Could
his position. He threatened to print on the side panel of every container of Dreyer’s ice cream the following message: “Kraft, manufacturer of such quality products as Velveeta, Cheez Whiz, and the like, has come to us after we’ve used... View Details
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
arrangements from the perspective of the "elephants"? A: Most successful large companies excel at business planning, allocation of capital, and execution. Many are also good at product innovation in the small, continuous... View Details
- 26 Jul 2017
- Blog Post
“Uncertainty Makes It More Interesting.”
through the efforts of a tiny team that began with three people and had grown to just eleven. “I thought it was the ideal place to go,” Felipe says. “The uncertainty makes it more interesting. How do you take a product aimed at a Canadian... View Details
Keywords: Consumer Products / Retail