Food Production - Publications - Faculty & Research

13 Dec 2018
Blog Post

"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012

Cynthia says, "I wanted to pursue a career that would be personally fulfilling. As exciting as product management was, it didn't mesh with my desire to work in the food space." When Path was... View Details

Portrait Project

Danielle Slutzky

what food to buy and more about with whom to share it. I want to be proud of my efforts to make healthy products mainstream. I will nourish my family, friends, and strangers. I will listen to the stories... View Details

23 Apr 2014
HBS Case

Are Electronic Cigarettes a Public Good or Health Hazard?

Harvard Business School. "They provide the dubious pleasure of nicotine without all the cancer-inducing toxins associated with tobacco." Very quickly, however, enthusiasm faded, when some public health advocates began worrying that the cure was worse than the... View Details

Keywords: by Michael Blanding; Food & Beverage; Food & Beverage

01 Mar 2014
News

Cutting Edge

irrelevance. The company's signature wild cherry–flavored product all but disappeared from retailers' shelves; by 2012, annual revenues had sunk to about $1 million. Enter Steve Silk (MBA 1978), turnaround maestro and patron saint of lost... View Details

Keywords: Food and Beverage Stores; Food and Beverage Stores; Food and Beverage Stores

01 Jun 2015
News

The End of Cows?

Price is a market barrier for lab-grown beef, with production costs currently exceeding 250,000 euros per burger. (Photo courtesy of Cultured Beef) Price is a market barrier for lab-grown beef, with View Details

Keywords: Jason Feifer; Food and Beverage Stores; Food and Beverage Stores; Food and Beverage Stores

December 2017 (Revised January 2018)
Teaching Note

Bega Cheese: Bidding to Bring Vegemite Back Home

By: Benjamin C. Esty, Lauren G. Pickle and Greg Saldutte

In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelēz International’s Australia and New Zealand (ANZ) grocery business which included several leading consumer brands such as Vegemite, the iconic Australian... View Details

Citation

Purchase

16 Feb 2004
Research & Ideas

Marketing Wine to the World

addition, the supermarkets offer private label wines in Europe, while they generally do not in the United States. (The exception is Wal-Mart, which recently introduced a private label wine through an alliance with E&J Gallo.) The branding in the New World also... View Details

Keywords: by Manda Salls; Consumer Products; Consumer Products; Consumer Products

January 2018
Case

OldTown Berhad

By: Benjamin C. Esty and Greg Saldutte

In December 2017, Jacobs Douwe Egberts (JDE, a Dutch coffee company) made an offer to acquire OldTown Berhad (OTB), a Malaysian coffee company. Three large shareholders, representing more than half of the outstanding shares, have agreed to tender their shares, and... View Details

Citation

Educators

Purchase

23 Jul 2014
Lessons from the Classroom

Innovation Is Magic. Really

problem the product or service should be designed to solve. For example, when Walt Disney was plotting out Disneyland in the late 1940s, he didn't concern himself at first with typical amusement park issues like how many rides to build,... View Details

Keywords: by Dina Gerdeman; Consumer Products

01 Jun 2012
News

IPA Meets IPO

KOCH: Putting shares of the company in the hands of the people who really believe in its product. Lots of business executives tout the importance of focusing on the customer. But craft brewmeister Jim Koch (MBA 1974), founder and chairman of the Boston Beer Company and... View Details

Keywords: beer; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

November 2024
Case

Innovation at Master Kong Beverages

By: David E. Bell and Shu Lin

Hong-Chen Wei (HBS MBA 2014), Chairman of KSF Beverage Holding Co., Ltd. (KSFB), was steering the company toward the premium segment with the launch of “InheriTea,” a premium, sugar-free tea product. Traditionally, KSFB’s flagship brand, Master Kong, catered to the... View Details

Keywords: Consumer Behavior; Trends; Behavior; Collaborative Innovation and Invention; Product Launch; Product Development; Segmentation; Organizational Culture; Product Positioning; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Asia; China

Citation

Educators

20 Sep 2021
Blog Post

Student Spotlight: Summer Internships in Business and Environment

Sofia Baqueiro (MBA 2022, Section J), Summer Internship: MBA Intern at Whole Foods Market, e-Commerce Digital and Product Management Team The e-Commerce Digital and Product... View Details

01 Jun 2012
News

Made in the USA

of the Blackstone River in Northbridge, Massachusetts, the factory manufactures zinc-galvanized, plastic-coated welded wire mesh used to make lobster traps, security fencing, and other wire products, using a process Knott invented. The company’s first success was... View Details

Keywords: Blagg, Deborah; cheese; lobster fishing; Food Manufacturing; Food Manufacturing; Food Manufacturing; Food Manufacturing; Food Manufacturing; Food Manufacturing

June 1990
Supplement

Perrier Relaunch

By: Stephen A. Greyser and Norman Klein

Supplements Perrier Recall: A Source of Trouble. View Details

Keywords: Product Launch; Food and Beverage Industry

Citation

Find at Harvard

19 Apr 2004
Research & Ideas

Ground-Floor Opportunities for Retail in India

helped raise equity for two retail food chains, Café Coffee Days and Barista. "It's possible to adapt successful U.S. strategies to India," said Raheja, "but you need a sustainable competitive advantage to survive."... View Details

Keywords: by Julia Hanna; Consumer Products; Consumer Products

07 Jan 2013
Lessons from the Classroom

Culture Changers: Managing High-Impact Entrepreneurs

Saffronart, and food businesses Whole Foods and the James Beard Foundation. Khaire created the course, she says, because these industries function in fundamentally different ways than those in industries... View Details

Keywords: by Sean Silverthorne; Food & Beverage; Food & Beverage; Food & Beverage; Food & Beverage; Food & Beverage

03 Mar 2014
HBS Case

Decommoditizing the Canned Tomato

its start in Parma, Italy, in 1899, when the great-grandfather of current CEO-owner Francesco Mutti canned and sold tomatoes to an illiterate rural population that identified the product by the two lions on its label. Even from the start... View Details

Keywords: by Maggie Starvish; Food & Beverage; Food & Beverage; Food & Beverage

Fast Answer

Sustainability in CPG and Retail

certifications to keep top of mind in 2020 (2019): includes helpful compilation of major sustainable product certifications. Resources Institute of Food Technologists (IFT) A forum for science of View Details

September 1990 (Revised November 1990)
Case

DNAP: Looking to the Nineties

By: Ray A. Goldberg

Keywords: Marketing; Product Positioning; Food and Beverage Industry; Food and Beverage Industry

Citation

Find at Harvard

June 2024
Case

Growing Foodology into Latin America's Largest Platform for Virtual Restaurants

By: Jorge Tamayo, Rembrand Koning and Jenyfeer Martinez Buitrago

This case delves into the expansion strategy of Foodology, a cloud kitchen startup based in Bogotá that operated across four Latin American countries (Colombia, Brazil, Mexico, and Peru). Co-founders Daniela Izquierdo and Juan Guillermo Azuero (both HBS, 2019) grappled... View Details