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  • 2008
  • Working Paper

The Internalization of Advertising Services: An Inter-Industry Analysis

By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
The common perception appears to be that vertical integration of advertising services is more the exception than the rule in the U.S. advertising industry. This study investigates the extent of such outsourcing and examines inter-industry variation in the use of... View Details
Keywords: Advertising; Cost; Analytics and Data Science; Management Analysis, Tools, and Techniques; Service Operations; Creativity; Perception; Vertical Integration; Information Technology; Advertising Industry; United States
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  • 01 Dec 2023
  • News

Rounding the Bend

Illustration by Fernando Cobelo To help people visualize what a circular economy could look like and bring the challenges down to a closet-sized scale, Emily Bolon (MBA/MPA 2007) recommends the following exercise. First, make a mental tally of the number of garments... View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Apparel Manufacturing; Manufacturing
  • Web

Technology & Innovation - Faculty & Research

and Data Are Revolutionizing Business By: Marco Iansiti and Karim R. Lakhani When Google bought Nest, a maker of digital thermostats, for $3.2 billion just a few months ago, it was a clear indication that... View Details
  • 26 Aug 2002
  • Research & Ideas

High-Stakes Decision Making: The Lessons of Mount Everest

anticipatory regret can lead to indecision and costly delays. 71 This anxiety can be particularly problematic for executives in fast-moving industries. Successful management teams in turbulent industries... View Details
Keywords: by Michael A. Roberto
  • 18 Jul 2023
  • News

The First Five Years: Brooke Biederman (MBA 2019)

ideal. But there were actually many silver linings. Among the biggest was the extended time I was lucky to spend on Zoom with industry leaders over those years. What’s a typical day like for you at Forby Entertainment? It varies greatly.... View Details
Keywords: Robert Bochnak
  • Web

California - Global

marketing software with a 40-year legacy of innovation and successful adaptation, recognized GenAI as both an opportunity and a threat to its core business. Many creative... View Details
  • January 2018
  • Case

Under Armour

By: Rory McDonald, Clayton M. Christensen, Daniel West and Jonathan E. Palmer
After 20 years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales—a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge... View Details
Keywords: Under Armour; Nike; Adidas; ＂Jobs To Be Done; Purpose Brands; Entrepreneurship; Customer Focus and Relationships; Innovation Strategy; Business Growth and Maturation; Growth Management; Innovation Leadership; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; United States; Maryland; Baltimore
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  • Web

Impact | Social Enterprise | Harvard Business School

Social Enterprise Initiative at HBS is a focal point for the creativity and energy of its worldwide community. This network includes students and alumni with backgrounds in all... View Details
  • 09 Oct 2001
  • Research & Ideas

Driven: How Human Nature Shapes Organizations

to a well-known and admired model of industrial organization—General Motors. We will also compare the theoretical model to a much-admired high-technology firm, Hewlett-Packard. Finally we will propose a... View Details
Keywords: by Paul Lawrence & Nitin Nohria
  • 19 Apr 2010
  • Research & Ideas

The History of Beauty

necessary finance, there are contract manufacturers and perfumers that will provide a product for you. This is also an industry subject to sudden shifts in fashion View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics
  • Web

Leadership Initiative - Leadership

named by Business Insider as one of “The 20 Best Business Books” and received the Gold Medal for the Leadership Axiom Business Book Award. Hill’s TED talk on how to manage for collective creativity has more... View Details
  • Web

Business History - Faculty & Research

Business History ; Competitive Strategy ; Emerging Markets ; Globalization ; Logistics ; Climate Change ; Environmental Sustainability ; Transformation ; Fashion Industry ; Asia ; Philippines Citation... View Details

    Walter A. Friedman

    Walter A. Friedman is Director of the Business History Initiative and Lecturer.  He edits Business History Review with Geoff Jones. He specializes in business, labor, and economic history. He is author of Fortune Tellers: The Story of America's First... View Details

    Keywords: information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry
    • 09 Mar 2003
    • Research & Ideas

    Six Keys to Building New Markets by Unleashing Disruptive Innovation

    cost advantage over integrated mills. But the quality of the steel they produced was inferior. The rebar market at the bottom rung of the industry (rebar is small steel bars made from scrap and used to... View Details
    Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony
    • 26 Sep 2023
    • Book

    Digital Strategy: A Handbook for Managing a Moving Target

    characterized the industrial age (Birkinshaw, 2018). Second, we define what digital strategy is and explain how it matters to competition. Third, we highlight a few themes from this book’s chapters that... View Details
    Keywords: by Dina Gerdeman; Information Technology; Technology
    • Web

    About - Race, Gender & Equity

    where she practiced a culturally responsive pedagogy model in her home community. She brings those insights and creativity with her in this role. Sign Up For Our Newsletter Join our mailing list to receive... View Details
    • Web

    Entrepreneurship - Faculty & Research

    the probabilities of success are low, extremely skewed, and unknowable until an investment is made. At a macro level, experimentation by new firms underlies the Schumpeterian notion of creative destruction.... View Details
    • March 2022
    • Teaching Note

    Supreme: Remaining Cool While Pursuing Growth

    By: Jill Avery and Sandrine Crener
    Teaching Note for HBS Case No. 522-006. Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth... View Details
    Keywords: Cultural Branding; Marketing; Brands and Branding; Luxury; Growth Management; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
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    • 19 Jan 2023
    • Research & Ideas

    What Makes Employees Trust (vs. Second-Guess) AI?

    LISH senior research scientist Michael Menietti; Katherine C. Kellogg, a professor at the Massachusetts Institute of Technology; and Luca Vendraminelli, who is affiliated with LISH and a post-doctoral fellow... View Details
    Keywords: by Rachel Layne
    • 02 Feb 2016
    • First Look

    February 2, 2016

    Interorganizational Network Forms By: Tatarynowicz, Adam, Maxim Sytch, and Ranjay Gulati Abstract—This study investigates the origins of variation in the structures of interorganizational networks across industries. We combine empirical... View Details
    Keywords: Sean Silverthorne