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Show Results For
- All HBS Web
(5,068)
- People (8)
- News (1,237)
- Research (3,026)
- Events (21)
- Multimedia (26)
- Faculty Publications (1,619)
- September 2020 (Revised July 2022)
- Exercise
Artea (D): Discrimination through Algorithmic Bias in Targeting
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeted Advertising; Discrimination; Algorithmic Data; Bias; Advertising; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
Ascarza, Eva, and Ayelet Israeli. "Artea (D): Discrimination through Algorithmic Bias in Targeting." Harvard Business School Exercise 521-043, September 2020. (Revised July 2022.)
- October 2013
- Article
The Strategy That Will Fix Health Care
By: Michael E. Porter and Thomas H. Lee
In health care, the days of business as usual are over. Around the world, every health care system is struggling with rising costs and uneven quality, despite the hard work of well-intentioned, well-trained clinicians. Health care leaders and policy makers have tried... View Details
Keywords: Organizational Change and Adaptation; Strategy; Value; Customer Focus and Relationships; Health Care and Treatment; Health Industry
Porter, Michael E., and Thomas H. Lee. "The Strategy That Will Fix Health Care." Harvard Business Review 91, no. 10 (October 2013): 50–70.
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
preferred name. But when the list included several new features, 65.7 percent chose the name StreetPilot. While these experiments focused on high-tech equipment, the professors note that the findings hold true across many industries.... View Details
Keywords: by Carmen Nobel
- March 2011
- Case
Insight Communications
By: Rajiv Lal and Natalie Kindred
After undertaking a multi-year, metrics-driven operational and cultural overhaul, in April 2010 Insight Communications was planning the next phase of its development. Insight was a New York-based provider of cable, landline phone, and high-speed Internet service to... View Details
- July 2012 (Revised January 2014)
- Case
HGRM: Bringing Back High Touch Hospitality
By: Lynda M. Applegate and Gabriele Piccoli
The case centers on the dilemma faced by Carlo Fontana, the owner-operator of a small chain of two four-star urban hotels located in Lugano, Switzerland, and the other in Milan, Italy. Having developed an extensive customer service and operations information system,... View Details
Applegate, Lynda M., and Gabriele Piccoli. "HGRM: Bringing Back High Touch Hospitality." Harvard Business School Case 813-019, July 2012. (Revised January 2014.)
- Article
Seize the Power
By: Stefan Thomke
A company’s ability to create and refine its products, customer experiences, processes, and business models—in other words, to compete—is deeply affected by its ability to experiment. Digital giants such as Amazon, Facebook, Google, and Booking.com have found... View Details
Shikhar Ghosh
Shikhar Ghosh is a Professor of Management Practice in the Entrepreneurial Management Unit. He currently teaches in the elective curriculum and is the course head for 3 Technologies that will Change the World. Shikhar received the Apgar Award for innovation in... View Details
- 2011
- Other Unpublished Work
Innovation and Regulative Ambiguities in the U.S. Geothermal Power Sector
By: Shon R. Hiatt
While prior institutional research has focused on institutional ambiguity as an exogenous condition under which organizations exercise agency, this study examines the state's exercise of agency in making legal institutions more or less ambiguous and its impact on... View Details
- Research Summary
Overview
Prof. Altman's research interests include innovation, strategy, organizational change, platform-based businesses and their related ecosystems. Her work focuses on the impact to incumbent organizations as platform-based highly networked business models become more... View Details
- September 2020 (Revised July 2022)
- Exercise
Artea (C): Potential Discrimination through Algorithmic Targeting
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
Ascarza, Eva, and Ayelet Israeli. "Artea (C): Potential Discrimination through Algorithmic Targeting." Harvard Business School Exercise 521-037, September 2020. (Revised July 2022.)
- TeachingInterests
MBA Required Curriculum Marketing
Marketing
The objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create... View Details
- 08 Jan 2008
- First Look
First Look: January 8, 2008
Download the paper: http://www.hbs.edu/research/pdf/08-035.pdf What Do Non-Governmental Organizations Do? Authors:Eric D. Werker and Faisal Z. Ahmed Abstract No abstract is available at this time. Download the paper:... View Details
Keywords: Martha Lagace
- 26 Mar 2020
- Research & Ideas
7 Leadership Principles for Managing in the Time of Coronavirus
an example, model behaviors that are community friendly and supportive. Compassion is extremely important at this time. We may rise to the occasion if we’re fortunate to have a good team around us, but there are many people in our View Details
- Research Summary
Experiential Learning and Knowledge Mentors
Dorothy Leonard’s research on innovation and knowledge transfer has always emphasized learning by doing. During the past several years, she has been exploring how organizations can foster faster skills learning. While there are generational differences in... View Details
- June 2017
- Case
Obesity Management at Kaiser Permanente: A New Mindset for Healthcare Delivery?
By: Kevin Schulman, Gregory Leya and Christina Beveridge
Kaiser Permanente (KP) is the largest managed care organization in the United States with over 10 million members. KP evolved from a prepayment or capitation model that focuses the organization around the efficiency of care and the health of the population it serves.... View Details
Keywords: Operations; Health Care and Treatment; Business Model; Strategy; Health Industry; United States
Schulman, Kevin, Gregory Leya, and Christina Beveridge. "Obesity Management at Kaiser Permanente: A New Mindset for Healthcare Delivery?" Harvard Business School Case 317-106, June 2017.
- 26 Apr 2022
- Book
What Does Your Business Stand For? Why Building Trust Starts with Purpose
principles into every aspect of the organization. This purpose serves as a compass to guide all decisions, but also as an operating system that shapes all facets of the business, including its strategy, culture, and its public relations. It enables the View Details
Keywords: by Ranjay Gulati
- Research Summary
Product Policy and Pricing
By: Robert J. Dolan
Robert J. Dolan's continuing research on marketing issues focuses on pricing policy and new products. His research program encompasses the development of both cases and conceptual models. Dolan's focus is the proper utilization of customer input in the new-product... View Details
- November 1992 (Revised December 1992)
- Case
Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)
By: Robert H. Hayes
The Computer-Aided Manufacturing (CAM) Services Division of John Deere has just received approval to sell their software and computer systems to external customers. These tools, initially developed for internal use, have been widely used throughout Deere. Still,... View Details
Keywords: Information Infrastructure; Applications and Software; Machinery and Machining; Technological Innovation; Markets; Marketing Strategy; Product Launch; Outcome or Result; Computer Industry; Manufacturing Industry
Hayes, Robert H. "Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)." Harvard Business School Case 693-051, November 1992. (Revised December 1992.)
- Research Summary
Performance Measurement and Incentive Alignment
Professor Kulp is interested in how organizations use information to enhance firm performance. The manner in which an organization gathers, analyzes, and uses performance information as part of its internal governance system affects organizational success. Professor... View Details
- 11 Sep 2014
- Working Paper Summaries
Chief Sustainability Officers: Who Are They and What Do They Do?
Keywords: by Kathleen Miller & George Serafeim