Consumer Power - Publications - Faculty & Research

02 Nov 2010
First Look

First Look: November 2, 2010

choose which mobile development software platform to invest in. Written from the perspective of an established consumer bank that is about to commence development on its first downloadable application for mobile devices, the case surveys... View Details

Keywords: Sean Silverthorne

13 Dec 2006
Research & Ideas

Improving Public Health for the Poor

powerful instruments of philanthropy, like the Bill & Melinda Gates Foundation, are putting hundreds of millions of dollars towards the eradication of a disease. Huge as that is, it's not an effort that can be permanent. Historically,... View Details

Keywords: by Martha Lagace; Health

06 Mar 2018
First Look

First Look at Research and Ideas, March 6, 2018

customers are habitually more satisfied than others. An empirical investigation of the satisfaction of 149,389 customers surveyed by J.D. Power and Associates over a five-year period provides evidence that these customer-level differences... View Details

Keywords: Sean Silverthorne

08 Jul 2008
First Look

First Look: July 8, 2008

digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low. What does... View Details

Keywords: Martha Lagace

22 Aug 2011
Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

themselves to open source, however, mainstream companies are learning to incorporate users in a way that benefits everyone. Apple, for example, tightly controls the software that runs its iPhone, as well as the technology through which View Details

Keywords: by Michael Blanding

19 Jun 2007
First Look

First Look: June 19, 2007

products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier foods and convenience, and will help extend Barilla's brand identification beyond pasta. However, the new line is a bold... View Details

Keywords: Martha Lagace

19 Aug 2008
First Look

First Look: August 19, 2008

factors investigated were found to be significant for at least one segment, only consumer price index, personal savings rate, and real gross domestic product were strongly significant. To explore further the dynamics of the segments and... View Details

Keywords: Sean Silverthorne

09 Feb 2016
First Look

February 9, 2016

is escalating, people are getting aggressive, and no one is willing to back down. And, to top it off, you have little power or other resources to work with. This book shows how to defuse even the most potentially explosive situations and... View Details

Keywords: Sean Silverthorne

20 Oct 2015
First Look

October 20, 2015

forthcoming NBER Macroeconomics Annual 2015 Networks and the Macroeconomy: An Empirical Exploration By: Acemoglu, Daron, Ufuk Akcigit, and Kerr, William R. Abstract—The propagation of macroeconomic shocks through input-output and geographic networks can be a View Details

Keywords: Sean Silverthorne

01 Apr 2014
First Look

First Look: April 1

competitive interaction research to consider potential drawbacks and emphasize how competitive exposure, enabled by powerful intermediaries, can inhibit innovation. We develop a conceptualization of information leakage that occurs when... View Details

Keywords: Sean Silverthorne

18 Dec 2018
First Look

New Research and Ideas, December 18, 2018

leveraging their market power to gain traction for lower quality products when they use a tying strategy. In this paper, we empirically explore this question by examining Google’s decision to tie its new reviews product to its search... View Details

Keywords: Dina Gerdeman

05 May 2003
Research & Ideas

Sharing the Responsibility of Corporate Governance

California consumers who rely on gas to heat their homes and cook their food. On the other hand, directors negotiating the sale of a Delaware corporation to a company controlled by a single individual would be obligated to accept the... View Details

Keywords: by Carla Tishler

22 May 2007
First Look

First Look: May 22, 2007

chapter as one of the great marketing companies, in league with Kraft Food or Coca-Cola. The job of the next CEO would be to unlock the enterprise value of the company in the face of continuing customer consolidation and increasingly diverse View Details

Keywords: Martha Lagace

26 Jan 2016
First Look

January 26, 2016

Abstract—Algorithms are powerful predictive tools, but they can run amok when not applied properly. Consider what often happens with social media sites. Today many use algorithms to decide which ads and links to show users. But when these... View Details

Keywords: Sean Silverthorne

07 Feb 2017
First Look

First Look at New Research: February 7

By: Chatterji, Aaron K., and Michael W. Toffel Abstract—Creating sustainability transitions will require more than companies taking proactive measures in their own operations and supply chains. Fostering significant change will also require business leaders to harness... View Details

Keywords: Sean Silverthorne

15 Nov 2011
First Look

First Look: November 15

PublicationsTrue North Groups: A Powerful Path to Personal and Leadership Development Authors:Bill George and Doug Baker Publication:Berrett-Koehler Publishers, Inc., 2011 Abstract All too often, we find ourselves forced to confront... View Details

Keywords: Sean Silverthorne

12 May 2009
First Look

First Look: May 12, 2009

world of advertising by transforming the way Americans watched television. BCM had developed a technology to make television "clickable," enabling viewers to interact with the content on their television screens. By April 2009, BCM had conducted View Details

Keywords: Martha Lagace

30 May 2000
Research & Ideas

Market Makers Bid for Success

must pay the cost of the marketplace, not the sellers. Sahlman: Scott, can you give us the short version of your career? Randall: After working at Procter & Gamble in brand management and in consumer packaged goods, I got into... View Details

Keywords: by Staff; Web Services; Technology

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details