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Show Results For
- All HBS Web
(1,222)
- People (7)
- News (345)
- Research (608)
- Events (1)
- Multimedia (14)
- Faculty Publications (237)
- 27 May 2008
- Sharpening Your Skills
Sharpening Your Skills: Thinking About Global
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered Are global brands effective? How should I think about strategy in a flat... View Details
- Web
How Student-Proposed Internships Can Create Value - Recruiting
partnership. Read on for one student’s experience designing her own summer role with fashion brand Anine Bing—and how her proactive outreach turned into a strategic internship opportunity. Not every summer internship starts with a job... View Details
- 04 Sep 2019
- News
Alumni and Faculty Books for September 2019
science’s greatest race amidst the chaos of World War I, and a love story as epic as the railways crossing Russia. Kellogg on Branding in a Hyper-Connected World edited by Alice Tybout and Tim Calkins (MBA 1991) Wiley Kellogg on View Details
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
lesson plans before they arrive, to building a special cafeteria to accommodate school groups, where three shifts of 450 students eat lunch almost every weekday. While McCarter is proud that the Field has increased the number of... View Details
Sanford I. Weill
on strong execution and delivery of services, stock-based incentive compensation plans, and skillful blending of complimentary strengths and weaknesses, has helped to achieve his mission of building a brand... View Details
Keywords: Finance
- 11 Aug 2014
- News
The First Five Years: Melissa Fensterstock (MBA 2012)
repel creepy guys at the bar. While the list of pests is endless, the vision is to build a lifestyle brand that is much broader than just for repelling bugs. However, before expanding, we must develop View Details
- 01 Jun 2017
- Blog Post
How To Partner With a Club: Engage With Club Leaders
mission will assist in building your brand awareness to industry-based clubs, and create a synergy to coincide with your hiring needs. View a full list of HBS career-related student clubs and engage with... View Details
- 02 Jul 2012
- Research & Ideas
Why Good Deeds Invite Bad Publicity
content themselves with thinking that even if there isn't an immediate payoff for doing the right thing, then at least the goodwill they build up with the public will provide a buffer to offset negative publicity when something goes... View Details
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
commercial radio and, after World War II, commercial television enabled marketers to drive home the benefits of their national brands and to announce quickly the launch of new products and services to a nationwide audience. The... View Details
John M. Hiebert
In his years of leadership at Sterling, Hiebert consolidated the brand names of Bayer, Centaur-Caldwell and Chas into a single division that became increasingly profitable and also launched the environmentally conscious Zimmerman process,... View Details
Keywords: Healthcare
- 07 Dec 2016
- Blog Post
Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference
co-chairs. The day kicked off with a unique keynote. Five executives from successful startups took the stage to answer questions like “How do you acquire new customers & scale a brand while operating without a physical footprint?” or... View Details
Keywords: Entertainment / Media / Sports
- 01 Mar 2023
- News
Case Study: Power Nappy
from pure DTC and build brand awareness. Think of five dream businesses or locations where you would want your products to be seen and used, to help seed the market. —Dawn Dobras (MBA 1995) is former CEO of... View Details
- 23 Jan 2017
- News
The CEO Who is Perking Up Peet’s Coffee
Although he had led major divisions of large companies, this was the first time Burwick, now 55, would be CEO. Started by Alfred Peet in 1966 in Berkeley, Peet’s has been a popular Bay Area company with a strong brand, said director of View Details
- 23 Feb 2021
- Research & Ideas
COVID-19 Shines New Light on Working Conditions in Supply Chains
boycotts at universities by students who go to their own administrators and say, “You have to ensure that our sportswear isn’t made with sweatshop labor.” All those companies and organizations with brands to protect have to focus on this... View Details
- 01 Mar 2023
- News
March 2023 Alumni and Faculty Books
concrete roadmap towards brand building that will give you an unmatched strategic advantage. The Way Up: Climbing the Corporate Mountain as a Professional of Color By Errol L. Pierre (AMP 203, 2022) and Jim... View Details
- 01 Sep 2011
- News
Faculty Research Online
HBS Cases: KFC’s Explosive Growth in China In China, Yum! Brands is opening a KFC store every day. But this is not the KFC known in America. A recent case study written by Professor David Bell and Agribusiness Program director Mary... View Details
- 12 Jun 2014
- News
The First Five Years: Minal Mehta (MBA 2011)
meet incredibly talented fitness instructors, dancers, and entrepreneurs who are making a real difference in people's lives by encouraging and embodying healthy living themselves. "The most challenging part is building a fitness View Details
- 25 Aug 2017
- Blog Post
HBS Interns: Summer Takeovers
in technology at the Sephora Innovation Lab. Jenn researched the impacts of artificial intelligence on the retail industry and participated in idea hackathons to brainstorm creative new ways for the brand to innovate. Adam Behrens,... View Details
Keywords: All Industries
- 15 Jun 2021
- News
Elevator Pitch: Dress Code
Video Embed Animation by Drue Wagner and Troubadour Image + Sound The Yes Julie Bornstein (MBA 1997), cofounder and CEO; former COO, Stitch Fix Jennifer Koen-Horowitz (MBA 1997), head of brand marketing and PR Vision: The Spotify of... View Details
- 07 Apr 2003
- What Do You Think?
Should Global Business Initiatives Be Devalued?
national brand? Who's responsible for a country's national brand? To what extent is it an important factor in determining the general success of global business initiatives? If it plays a critical role, to what degree should the world's business leaders be involved in... View Details
Keywords: by James Heskett