Publications

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30 May 2000
Lessons from the Classroom

Entrepreneurship’s Wild Ride

funds and in angel networks. Q: How has all of this activity influenced the work of scholars? A: As it became clear that traditional theories did little to explain the behavior of the most successful companies, the entrepreneurial firm... View Details

Keywords: by William Mahoney

September 2009
Case

Culinarian Cookware: Pondering Price Promotion

By: John A. Quelch and Heather Beckham

In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price... View Details

Keywords: Profitability Analysis; Consumer Marketing; Brand Equity; Pricing Policies; Sales Promotions; Small ＆ Medium-sized Enterprises; Decisions; Goals and Objectives; Price; Marketing Strategy; Consumer Behavior; Management Teams; Sales; Brands and Branding; Consumer Products Industry

July 2011 (Revised January 2012)
Teaching Note

Demand Media (TN)

By: John Deighton and Leora Kornfeld

Teaching Note for 512021. View Details

Keywords: Internet and the Web; Media; Society; Transformation; Digital Marketing; Business Model; Initial Public Offering; Customers; Behavior; Value; Information Technology Industry; California

March 2007 (Revised March 2007)
Case

Burt's Bees: Leaving the Hive

Rapid growth is pushing Burt's Bees' natural personal care products into mass distribution channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious,... View Details

Keywords: Growth Management; Consumer Behavior; Asset Pricing; Entrepreneurship; Distribution Channels; Product Development; Brands and Branding; Beauty and Cosmetics Industry; United States

03 Jan 2017
First Look

January 3, 2017

relocation of resources in affected fund families and in the asset management industry in general, as well as decline in capital of issuers borrowing from money funds. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51404 forthcoming Review of View Details

Keywords: Carmen Nobel

Article

The Pitfalls of Pricing Algorithms: Be Mindful of How They Can Hurt Your Brand

By: Marco Bertini and Oded Koenigsberg

More and more companies are relying on pricing algorithms to maximize profits. The use of artificial intelligence and machine learning enables real-time price adjustments based on supply and demand, competitors’ activities, delivery schedules, and so forth. But... View Details

Keywords: Algorithmic Pricing; Dynamic Pricing; Price; Change; Information Technology; Brands and Branding; Perception; Consumer Behavior

Find at Harvard

04 Jan 2012
First Look

First Look: January 4

changing circumstances, both within and outside of the gaming context. Market Interest in Nonfinancial Information Authors:R. G. Eccles, Michael P. Krzus, and George Serafeim Publication:Journal of Applied Corporate Finance 23, no. 4... View Details

Keywords: Carmen Nobel

02 Jan 2012
Research & Ideas

Most Popular Articles of 2011

the Fuqua School of Business. Key concepts include: Creative students who showed a natural aptitude for divergent thinking tended to cheat more than linear thinkers. Creativity is a better predictor of unethical behavior than... View Details

Keywords: by Staff

January 2022
Supplement

Kornit Digital: The Amazon Warrants (C)

By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher

As of 12/31/21, Amazon held $22 billion of equity and warrants in related companies. In fact, it often requests a free grant of warrants when it enters into a new commercial agreement with a supplier. Over the past 20 years, Amazon has gotten warrants almost 20... View Details

Keywords: Valuation; Value Creation; Consumer Behavior; Negotiation; Distribution; Ownership; Partners and Partnerships; Business Strategy; Equity; Distribution Industry; Food and Beverage Industry; United States

26 Jul 2010
Research & Ideas

Yes, You Can Raise Prices in a Downturn

responsibility of finance and operations, while marketing and sales focus on value generators. But the only way to maximize the space between customer value generated and the selling company's costs is to get these people together so you... View Details

Keywords: by Sean Silverthorne; Retail; Consumer Products

10 Nov 2015
First Look

November 10, 2015

attribution and dynamics. Although display benefits from attribution, the strong dynamic effects of search call for an increase in search advertising budget share by up to 36% in our empirical context. Publisher's link:... View Details

Keywords: Sean Silverthorne

29 May 2018
First Look

New Research and Ideas, May 29, 2018

more sensitive to losses than gains in terms of economic growth? We find that measures of subjective well-being are more than twice as sensitive to negative as compared to positive economic growth. We use Gallup World Poll data from over 150 countries, U.S. View Details

Keywords: Dina Gerdeman

16 Mar 2010
First Look

First Look: March 16

pricing mechanism, capitalism must have the administrative capability to regulate the behavior of economic actors within those markets and the political capability to redesign their institutions; regulation and the design of market... View Details

Keywords: Martha Lagace

22 Feb 2011
Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

to cross ethical boundaries. What this research suggests is that everyone, regardless of their ethical foundations, has the capacity to behave dishonestly. In fact, most individuals start with good intentions, but ultimately engage in unethical View Details

Keywords: by Sean Silverthorne

13 Jun 2017
First Look

First Look at New Research and Ideas, June 13

Abstract—Antisocial behavior is often assumed to reflect aberrant risk processing. However, many of the most significant forms of antisocial behavior, including crime, reflect the outcomes of decisions made under conditions of ambiguity... View Details

Keywords: Sean Silverthorne

July 2024 (Revised January 2025)
Case

Dynamic Pricing at Wendy's: Where's the Beef?

By: Elie Ofek, Alicia Dadlani and Martha Hostetter

In early 2024, Wendy’s new CEO announced on an earnings call that the company would install digital menus in its US locations so it could begin testing dynamic pricing—changing prices up or down in response to shifts in supply and demand – as well as allow engaging in... View Details

Keywords: Dynamic Pricing; Marketing Strategy; Price; Technology Adoption; Consumer Behavior; AI and Machine Learning; Customer Focus and Relationships; Policy; Food and Beverage Industry

October 2013 (Revised January 2016)
Case

J.C. Penney's 'Fair and Square' Strategy (Abridged)

By: Elie Ofek and Jill Avery

As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details

Keywords: Business Model; Change Management; Marketing Strategy; Price; Consumer Behavior; Decision Making; Management Teams; Brands and Branding; Retail Industry; United States