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- All HBS Web
(1,341)
- News (341)
- Research (802)
- Events (1)
- Multimedia (1)
- Faculty Publications (497)
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- 17 Aug 2010
- First Look
First Look: August 17
display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand managers in the firm. These findings are consistent... View Details
Keywords: Martha Lagace
- 01 Nov 2011
- First Look
First Look: Nov. 1
managerial decision making. Six facets of institutional logic-a common purpose, a long-term focus, emotional engagement, partnering with the public, innovation, and self-organization-radically alter leadership and corporate behavior and... View Details
Keywords: Sean Silverthorne
- 01 Feb 2011
- First Look
First Look: Feb. 1
concurrent trades in these stocks by continuing fund managers. This behavior is observed regardless of fund characteristics and is stronger when new managers are external hires. The tendency of continuing fund managers to hold on to... View Details
- 03 Mar 2009
- First Look
First Look: March 3, 2009
informational, and other instruments (including price-setting) to implement desired outcomes. Non-price instruments were very much at the core of MSP strategies. The Economics of Structured Finance Authors:Joshua D. Coval, Jakub W. Jurek,... View Details
Keywords: Martha Lagace
- November 1998
- Case
Wegmans Food Markets: Diabetes Counseling
By: Ray A. Goldberg, David E. Bell and Ann Leamon
Danny Wegman, president of Wegmans Food Markets, is trying to decide how to evaluate the success of a nutrition-counseling program for diabetics, and whether and how to expand the program beyond the two stores currently involved. Wegmans, with 57 stores and $2.3... View Details
Keywords: Performance Evaluation; Expansion; Programs; Human Needs; Financial Management; Health Care and Treatment; Nutrition; Consumer Behavior; Pharmaceutical Industry; Food and Beverage Industry
Goldberg, Ray A., David E. Bell, and Ann Leamon. "Wegmans Food Markets: Diabetes Counseling." Harvard Business School Case 599-057, November 1998.
- 10 Oct 2017
- First Look
First Look at New Research and Ideas, October 10, 2017
Enterprise Foreign Direct Investment, Finance and Economic Development By: Alfaro, Laura, and Jasmina Chauvin Abstract—Research has sought to understand how foreign direct investment affects host economies. This paper reviews the... View Details
Keywords: Sean Silverthorne
- 20 May 2008
- First Look
First Look: May 20, 2008
domestic partners. In order to illuminate the interplay between these two levels, we review literature from two separate bodies of literature. Research in psychology and organizational behavior on candidate-employer negotiations sheds... View Details
Keywords: Martha Lagace
- 23 Apr 2013
- First Look
First Look: April 23
networks-communities of agents (people or firms) and the ties among them-on corporate behavior and governance. The empirically rich studies in the book are largely concerned with mechanisms for the emergence of governance networks rather... View Details
Keywords: Sean Silverthorne
- 11 Nov 2014
- First Look
First Look: November 11
reached their limits; third, some products affecting the health and rights of the people as well as the related entities' behavior are challenging the legal and moral bottom line. These three aspects are required to establish a new... View Details
Keywords: Sean Silverthorne
- 10 Jun 2002
- Research & Ideas
Disruption: The Art of Framing
money until those new values emerged. Because they did not run full speed down their initial path, they were better able to avoid early failures. Threat induced behavior tends to put too much emphasis on the initial (and usually... View Details
Keywords: by Clark Gilbert & Joseph L. Bower
- 29 Mar 2016
- First Look
March 29, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=50648 2016 New York: Oxford University Press Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business By: Quelch, John A. Abstract—The public health footprint associated with corporate... View Details
Keywords: Sean Silverthorne
- December 2018 (Revised October 2020)
- Case
Shiseido: Reinvesting in Brand
By: Jill Avery and Nobuo Sato
Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four... View Details
Keywords: Brand Management; Brand Value; Turnaround; Brand Portfolio; Brand Communication; Global Brands; Digital Marketing; Return On Investment; Marketing ROI; Internet Marketing; Marketing; Marketing Strategy; Brands and Branding; Value; Growth and Development Strategy; Investment Return; Consumer Behavior; Beauty and Cosmetics Industry; Consumer Products Industry; Japan; Asia
Avery, Jill, and Nobuo Sato. "Shiseido: Reinvesting in Brand." Harvard Business School Case 519-026, December 2018. (Revised October 2020.)
- September 2009
- Case
Culinarian Cookware: Pondering Price Promotion
By: John A. Quelch and Heather Beckham
In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price... View Details
Keywords: Profitability Analysis; Consumer Marketing; Brand Equity; Pricing Policies; Sales Promotions; Small & Medium-sized Enterprises; Decisions; Goals and Objectives; Price; Marketing Strategy; Consumer Behavior; Management Teams; Sales; Brands and Branding; Consumer Products Industry
Quelch, John A., and Heather Beckham. "Culinarian Cookware: Pondering Price Promotion." Harvard Business School Brief Case 094-057, September 2009.
- July 2011 (Revised January 2012)
- Teaching Note
Demand Media (TN)
By: John Deighton and Leora Kornfeld
Teaching Note for 512021. View Details
- March 2007 (Revised March 2007)
- Case
Burt's Bees: Leaving the Hive
Rapid growth is pushing Burt's Bees' natural personal care products into mass distribution channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious,... View Details
Keywords: Growth Management; Consumer Behavior; Asset Pricing; Entrepreneurship; Distribution Channels; Product Development; Brands and Branding; Beauty and Cosmetics Industry; United States
Wathieu, Luc R., and Laura Winig. "Burt's Bees: Leaving the Hive." Harvard Business School Case 507-017, March 2007. (Revised March 2007.)
- 04 Jan 2012
- First Look
First Look: January 4
changing circumstances, both within and outside of the gaming context. Market Interest in Nonfinancial Information Authors:R. G. Eccles, Michael P. Krzus, and George Serafeim Publication:Journal of Applied Corporate Finance 23, no. 4... View Details
Keywords: Carmen Nobel
- 26 Apr 2011
- Op-Ed
HBS Faculty Comment on Environmental Issues for Earth Day
offering or withholding capital, banks rival governments in their power to shape business behavior across various industries. Cynics wondering if this is just window-dressing should consider the case of Santander Brazil, a top financial... View Details
- 01 Oct 2020
- What Do You Think?
Are CEOs the Wrong Leaders for Stakeholder Capitalism?
and communities as well as shareholders. Some saw it as a tipping point for corporate governance. Others saw it as a public relations move. Lest proponents of stakeholder capitalism celebrate too soon, a new study of recent corporate View Details
Keywords: by James Heskett
- 22 May 2012
- First Look
First Look: May 22
Working PapersCorporate Social Responsibility and Access to Finance Authors:Beiting Cheng, Ioannis Ioannou, and George Serafeim Abstract In this paper, we investigate whether superior performance on corporate social responsibility (CSR)... View Details
Keywords: Sean Silverthorne
- December 2022
- Case
The Magic of Marks & Spencer Food
By: David E. Bell, Natalie Kindred and Damien McLoughlin
Keywords: Brands and Branding; Food; Consumer Behavior; Product Development; Competition; Price; Inflation and Deflation; Trends; Growth and Development; Strategy; Retail Industry; Consumer Products Industry; Food and Beverage Industry; United Kingdom
Bell, David E., Natalie Kindred, and Damien McLoughlin. "The Magic of Marks & Spencer Food." Harvard Business School Case 523-080, December 2022.