Publications

10 Oct 2017
First Look

First Look at New Research and Ideas, October 10, 2017

Enterprise Foreign Direct Investment, Finance and Economic Development By: Alfaro, Laura, and Jasmina Chauvin Abstract—Research has sought to understand how foreign direct investment affects host economies. This paper reviews the... View Details

Keywords: Sean Silverthorne

20 May 2008
First Look

First Look: May 20, 2008

domestic partners. In order to illuminate the interplay between these two levels, we review literature from two separate bodies of literature. Research in psychology and organizational behavior on candidate-employer negotiations sheds... View Details

Keywords: Martha Lagace

23 Apr 2013
First Look

First Look: April 23

networks-communities of agents (people or firms) and the ties among them-on corporate behavior and governance. The empirically rich studies in the book are largely concerned with mechanisms for the emergence of governance networks rather... View Details

Keywords: Sean Silverthorne

11 Nov 2014
First Look

First Look: November 11

reached their limits; third, some products affecting the health and rights of the people as well as the related entities' behavior are challenging the legal and moral bottom line. These three aspects are required to establish a new... View Details

Keywords: Sean Silverthorne

10 Jun 2002
Research & Ideas

Disruption: The Art of Framing

money until those new values emerged. Because they did not run full speed down their initial path, they were better able to avoid early failures. Threat induced behavior tends to put too much emphasis on the initial (and usually... View Details

Keywords: by Clark Gilbert & Joseph L. Bower

29 Mar 2016
First Look

March 29, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=50648 2016 New York: Oxford University Press Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business By: Quelch, John A. Abstract—The public health footprint associated with corporate... View Details

Keywords: Sean Silverthorne

December 2018 (Revised October 2020)
Case

Shiseido: Reinvesting in Brand

By: Jill Avery and Nobuo Sato

Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four... View Details

September 2009
Case

Culinarian Cookware: Pondering Price Promotion

By: John A. Quelch and Heather Beckham

In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price... View Details

Keywords: Profitability Analysis; Consumer Marketing; Brand Equity; Pricing Policies; Sales Promotions; Small ＆ Medium-sized Enterprises; Decisions; Goals and Objectives; Price; Marketing Strategy; Consumer Behavior; Management Teams; Sales; Brands and Branding; Consumer Products Industry

July 2011 (Revised January 2012)
Teaching Note

Demand Media (TN)

By: John Deighton and Leora Kornfeld

Teaching Note for 512021. View Details

Keywords: Internet and the Web; Media; Society; Transformation; Digital Marketing; Business Model; Initial Public Offering; Customers; Behavior; Value; Information Technology Industry; California

March 2007 (Revised March 2007)
Case

Burt's Bees: Leaving the Hive

Rapid growth is pushing Burt's Bees' natural personal care products into mass distribution channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious,... View Details

Keywords: Growth Management; Consumer Behavior; Asset Pricing; Entrepreneurship; Distribution Channels; Product Development; Brands and Branding; Beauty and Cosmetics Industry; United States