Publications

September 1999 (Revised November 1999)
Case

Explore, Inc.

By: Allen S. Grossman, James E. Austin, Myra M. Hart and Sharon Peyus

Documents the creation of a national before and after-school day care program aimed at bridging the gap between school and parents' work schedules. This high-growth, for-profit social enterprise organization operated in what was historically the domain of nonprofit or... View Details

Keywords: Microeconomics; Growth and Development; Order Taking and Fulfillment; Mission and Purpose; Performance Expectations; Quality; Social Enterprise; Travel Industry

September 2024 (Revised October 2024)
Case

River Remedy: Navigating Mississippi’s Medical Marijuana Market

By: Robin Greenwood, Richard S. Ruback and Robert Ialenti

MBA student William Chism, the founder of a fully integrated medical marijuana company based in Mississippi, must respond to a significant disruption in the fledgling industry. In late 2023, Rapid Analytics, one of two active licensed testing facilities, has its... View Details

Keywords: Plant-Based Agribusiness; Business Growth and Maturation; Forecasting and Prediction; Microeconomics; Local Range; Government Legislation; Demand and Consumers; Supply and Industry; Competitive Strategy; Governance Controls; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Mississippi

September 2000 (Revised October 2002)
Case

National Logistics Management

By: Lynda M. Applegate, Mary Rotelli and Kristin Kohler

National Logistics Management (NLM), a third-party logistics company, is a successful, profitable business that provides a more cost-effective and efficient means to expedite premium freight. With the logistics landscape changing, NLM's market niche is threatened. Can... View Details

Keywords: Entrepreneurship; Business Strategy; Competitive Strategy; Growth and Development Strategy; Business or Company Management; Logistics; Industry Structures; Planning; Service Industry

27 Jul 2015
Research & Ideas

The ‘Promotion’ That Makes You Feel Bad

the strategy shifted, and they happened to be on the favored side of that strategy” Harvard Business School Associate Professor Tsedal Neeley and her research colleagues call... View Details

Keywords: by Roberta Holland

February 2023 (Revised June 2023)
Case

Doing Business in São Paulo, Brazil

By: Hise O. Gibson, Leonard A. Schlesinger, Ruth Costas and Pedro Levindo

The case uses the example of a large investment made by French retail group Carrefour in Brazil to discuss the opportunities and challenges of doing business in the country. It gives readers an overview of Brazil’s economic transformation since its colonial years until... View Details

Keywords: Business Cycles; Development Economics; Developing Countries and Economies; Economic Growth; Economic Sectors; Economy; Macroeconomics; Business History; Brazil; Latin America

Article

How Direct-to-Consumer Brands Can Continue to Grow

By: V. Kasturi Rangan, Daniel Corsten, Matt Higgins and Leonard A. Schlesinger

Direct-to-consumer (DTC) brands such as Allbirds, Casper, Peloton, and Warby Parker have creatively found a weakness in the marketing citadel of incumbent brands. By using data gleaned from daily interactions with customers, these brands have been able to adapt how... View Details

Keywords: Direct-to-consumer; Customer Journey; Business Model; Customer Relationship Management; Growth and Development Strategy

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17 Jul 2012
First Look

First Look: July 17

largest Brazilian beauty company and one of the world's top twenty beauty companies, to explore how the logic of globalization is changing for corporations from emerging countries as growth opportunities in... View Details

Keywords: Sean Silverthorne

08 Mar 2016
First Look

March 8, 2016

Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/316135-PDF-ENG Harvard Business School Case 315-127 2012 Obama Campaign: Learning in the Field The development and utilization of an intentional... View Details

Keywords: Sean Silverthorne

04 Sep 2020
Blog Post

Advice from a Career Switcher: The Value of Informational Conversations with Alumni

his internship search, Adam recalls being ambivalent about whether to seek out a role at an operating company or at an energy-focused venture capital firm. Thirsty for the information that would help him decide on a direction and build a... View Details

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

of discrimination is taken up by the media or regulators. Second, as there is more room for sales growth with consumers who are not yet top spenders compared with those who are already top spenders, strict application of loyalty system... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

01 Oct 2024
Cold Call Podcast

Choosing Passion: A Founder’s Mission to Meet a Need for Obesity Care

Keywords: Re: Jon M. Jachimowicz; Health

08 Oct 2013
First Look

First Look: October 8

Publications August 2013 The Industrial Policy Revolution I: The Role of Government Beyond Ideology Growth and the Quality of Foreign Direct Investment: Is All FDI Equal By: Alfaro, Laura, View Details

Keywords: Sean Silverthorne

11 Dec 2018
Research & Ideas

Free Trade Needs Nurturing—and Other Lessons from History

over the past few decades has generated more wealth than any previous period in human history. But if you look, percentage-wise, at how much of that has gone to the new middle class in Asia, India, and China, View Details

Keywords: by Staff; Auto; Aerospace; Chemical; Consumer Products; Electronics; Energy; Industrial Products; Manufacturing; Shipping; Transportation

26 Jan 2010
First Look

First Look: Jan. 26

traffic are sufficiently improved relative to the offerings of the ad auctions when separate. When there is an insufficient improvement, such mergers can harm advertisers. Download the paper: http://www.hbs.edu/research/pdf/10-055.pdf Investing in Improvement: View Details

Keywords: Martha Lagace

May 24, 2016
Article

Build a Culture of Health

By: John A. Quelch

Every company, large and small, has an impact on health. It does so in four ways: first, through the healthfulness and safety of the products and services it sells; second, through its attention to employee health and well-being in its work practices and benefits;... View Details

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February 2002 (Revised February 2003)
Case

Remaking the Rainbow Nation: South Africa 2002

By: Rawi E. Abdelal, Debora L. Spar and Katherine E. Cousins

In April 1994, the world witnessed a political milestone in South Africa. After decades of repression and racial segregation, South Africa's black majority came to power at last, as the African National Congress (ANC), led by the celebrated Nelson Mandela, rode into... View Details

Keywords: Development Economics; Race; Political Elections; Economic Growth; Business and Government Relations; South Africa

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

World Series just completed with a Boston Red Sox sweep of the Colorado Rockies, we asked Elberse to discuss the business of sports marketing and the unique case of Maria Sharapova. Sarah Jane Gilbert: What is the View Details

Keywords: by Sarah Jane Gilbert; Sports

March 2011
Case

Semiconductor Manufacturing International Company in 2011

By: Willy Shih and Jia Cheng

When David Wang took over as the CEO of SMIC, he knew that if he was to capitalize on the company's strategic location in the China market, he would have to transform the company mindset and its operating structure from its roots in the manufacturing of DRAMs to the... View Details

Keywords: Growth and Development Strategy; Resource Allocation; Market Entry and Exit; Business Processes; Organizational Change and Adaptation; Organizational Culture; Customization and Personalization; Semiconductor Industry; China

March 2024
Case

Nomad: A License to Bank

By: Paul A. Gompers and Pedro Levindo

In late 2023, Lucas Vargas, CEO and co-founder of Nomad, a fintech that offered financial services in the United States for Brazilian residents, had to decide what to do to ensure the company’s continued expansion. Nomad launched its first product, a U.S. digital bank... View Details