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January 1989 (Revised December 1991)
Case

British Airways: ""Go for It, America!"" Promotion (A)

By: Stephen A. Greyser

Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details

Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States

December 1997 (Revised August 1998)
Case

Randy Haykin: The Making of an Entrepreneur (A)

By: Linda A. Hill and Jennifer Suesse

An MBA graduate, 10 years out, reflects on his career path. Randy Haykin is currently running his own venture catalyst organization in the Silicon Valley. View Details

Keywords: Entrepreneurship; Venture Capital; Personal Development and Career; Leadership Style; Organizations; San Francisco

October 1997 (Revised July 1998)
Case

Graham Family and the Washington Post Company, The

The Washington Post is now headed up by its fourth family member in three generations. The Graham family has somehow transcended the problems and pitfalls that overtake so many family-owned and operated businesses. View Details

Keywords: Family Business; Success; Journalism and News Industry; District of Columbia

October 1994 (Revised April 1995)
Case

Visionary Design Systems: Are Incentives Enough?

By: George P. Baker III and Karin B Monsler

A compensation case about Visionary Design Systems (VDS), a small, high-tech full service systems integration firm based in Silicon Valley with eleven offices throughout the country. All employees, including engineers, administrators, and receptionists, received a... View Details

Keywords: Decision Making; Cost vs Benefits; Compensation and Benefits; Employee Stock Ownership Plan; San Francisco

September 1995 (Revised September 1998)
Supplement

Argentina's YPF Sociedad Anonima (C)

By: Michael Y. Yoshino and Carin-Isabel Knoop

Supplements the (B) case. View Details

Keywords: United States; Argentina

October 1984 (Revised March 1986)
Case

General Telephone of the Northwest

By: Dekkers L. Davidson and Richard H.K. Vietor

Keywords: Telecommunications Industry; Northwestern United States

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January 2006 (Revised February 2006)
Case

E.ON Corporate Strategy

By: Forest L. Reinhardt and Sebastian Frankenberger

Examines the corporate strategy of German energy giant E.ON. The firm is vertically integrated, horizontally diversified across electricity and natural gas, and active in numerous countries in Europe as well as in the United States. Explores the costs and benefits of... View Details

Keywords: Diversification; Vertical Integration; Corporate Strategy; Globalization; Energy Sources; Economics; Energy Industry; Germany; United States; Europe

September 2022 (Revised December 2022)
Case

QED Invests in Africa

By: Álvaro Rodríguez Arregui and James Barnett

In March 2022, investors at venture capital firm QED consider strategy for establishing business in Africa. View Details

Keywords: Analysis; Investment; Geography; Markets; Operations; Strategic Planning; Strategy; Financial Services Industry; Africa; Nigeria; North America; Canada; Europe; Asia; Latin America

November 2013
Case

IdentiGEN

By: Ray A. Goldberg and Matthew Preble

Ciaran Meghen and Ronan Loftus, co-founders of IdentiGEN (an Irish company that had created a unique service called DNA TraceBack to help customers identify and trace meat products), were discussing the company's future. The recent crisis over beef products being... View Details

Keywords: Animal-Based Agribusiness; Agribusiness; Supply Chain Management; Agriculture and Agribusiness Industry; Canada; United Kingdom; United States; Republic of Ireland

May 2013
Supplement

Can PACIV (Puerto Rico) Serve European Customers?

This is the Spreadsheet Supplement HBS Case #808099 (PACIV). Includes Exhibit 1a, Exhibit 1b, Exhibit 1c, Exhibit 1d, Exhibit 1e, Exhibit 1f, Exhibit 5, Exhibit 6, and Exhibit 8. View Details

Keywords: Entrepreneurs; Foreign Subsidiaries; Global Business; International Business; International Entrepreneurial Finance; International Operations; Entrepreneurship; Globalization; International Finance; Operations; Finance; Pharmaceutical Industry; Technology Industry; Puerto Rico; United Kingdom; Europe; United States

August 2022 (Revised January 2025)
Case

NOW PT (A): Should We Invest?

By: George A Riedel, Amy Klopfenstein and Mel Martin

In fall 2021, a team of students from the HBS Impact Investing Fund considered Neurologic Optimal Wellness Physical Therapy (NOW PT) for a potential investment. Dr. Banks, the founder of NOW PT, drove to visit patients. She sought an investment from the fund to open a... View Details

Keywords: Entrepreneurship; Social Entrepreneurship; Finance; Investment; Health; Health Care and Treatment; Medical Specialties; Buildings and Facilities; Health Industry; Financial Services Industry; North and Central America; United States; Massachusetts

April 2021 (Revised July 2021)
Case

StockX: The Stock Market of Things (Abridged)

By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley

Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details

2016
Blog

Building A Culture of Health - John A. Quelch: Creating A Culture of Health

By: John A. Quelch

All American companies are in the health business whether they like it or not. The private sector directly pays for one-fifth of the whopping 17.5% of GDP spent on healthcare in the United States. Rather than viewing health merely as an insurance expense to be... View Details

07 Sep 2016
Working Paper Summaries

Decision-Making by Precedent and the Founding of American Honda (1948–1974)

Keywords: by Ramon Casadesus-Masanell and John Heilbron; Auto

Teaching Interest

Overview

21st Century Energy — Dr Crawford teaches this EC course, which exposes students to business models and management diilemmas, all along the energy value chain — from oil sands and pipelines, to coal and natural gas, hydro and nuclear, wind and solar, to biofuels. The... View Details

Research Summary

Overview

Dr. Crawford conducts research on innovation in the energy industry, with a special focus on emerging business models. She is developing several cases for the EC course, "21st Century Energy," that specifically examine innovations at the interface of IT and Energy — ... View Details

September 1983
Supplement

Orthoteks USA (D)

By: Joseph L. Badaracco Jr. and Richard G. Hamermesh

Supplements the (A) case. View Details

Keywords: Health Industry; United States; Switzerland

September 1983 (Revised July 1991)
Case

Orthoteks USA (A)

By: Joseph L. Badaracco Jr. and Richard G. Hamermesh

A series on implementing strategy as the head of the U.S. subsidiary of a successful Swiss medical products firm. Traces the actions of the CEO over a four year period and highlights his negotiations with the Swiss parent and the way functional components of the... View Details

Keywords: Business Subsidiaries; Trade; Health Care and Treatment; Leadership Style; Agreements and Arrangements; Strategy; Health Industry; Switzerland; United States

August 1983 (Revised March 2011)
Supplement

Honda (B)

Describes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the U.S. market as seen through the eyes of Honda executives. The history of Honda's successful entry into the U.S. market is viewed as highly adaptive... View Details

Keywords: Management; Business History; Auto Industry; Japan; United States

November 1982
Case

Conversion Training at New England Telephone (B)

By: D. Quinn Mills and E. Mary Lou Balbaky

Keywords: Training; Organizational Change and Adaptation; Telecommunications Industry; New England

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