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  • 05 Aug 2010
  • What Do You Think?

What Is Customer Opinion Good For?

Jacoline Loewen pointed out that "Asking the customer's opinion is great for quality control check(s), but for creative strategy get beyond the client." Gerald Nanninga commented that "consumers are very good at explaining frustrations... View Details
Keywords: by Jim Heskett; Technology
  • 01 Jun 2015
  • News

Fast Forward

same, but the scope has expanded from just research to helping business leaders take action to make America more competitive. The number of faculty involved has grown from 15 to almost 25, and a host of HBS alumni and corporate partners... View Details
Keywords: Dan Morrell; Executive, Legislative, and Other General Government Support; Government; Elementary and Secondary Schools; Educational Services; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Jun 2015
  • News

Screen Grab

shows on topics that many advertisers would find too edgy. How we consume TV, it seems, is changing what we consume, opening up new opportunities on the business and creative sides of an industry that hasn’t seen a similar degree of... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
  • December 2010 (Revised March 2012)
  • Teaching Note

Alibaba Group

By: Julie M. Wulf
Teaching Note for 710436. View Details
Keywords: Business Startups; Business Subsidiaries; Competition; Motivation and Incentives; Internet and the Web; Growth and Development; Corporate Strategy; Organizational Structure; Retail Industry; China
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  • February 2022
  • Supplement

Agora (B)

By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
This is the conclusion to Agora (A), where founder Elsa Sze decides if she wants to continue investing energy in her civic technology startup.
Agora was a civic technology (civic tech) startup founded by Elsa Sze, who wanted to enhance the connection between... View Details
Keywords: Civic Technology; Government Administration; Conferences; Business Startups; Business Strategy
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  • April 2022
  • Teaching Note

Tempur Sealy International (A, B & C)

By: Benjamin C. Esty and Daniel Fisher
Teaching Note for HBS Case Nos. 718-422, 718-423, and 718-424. The cases explore the long-term relationship between Tempur Sealy (TPX, a mattress manufacturer) and Mattress Firm (MFRM, a bedding retailer and TPX's largest customer). For almost 20 years, the firms... View Details
Keywords: Porter's 5 Forces; Bargaining Power; Buyer Power; Customer Power; Supplier Power; Negotiations; Value Capture; Private Equity; Consumer Durables; Consumer Discretionary; Mattresses; B-2-B; Industry Dynamics; Leadership; Compensation; Corporate Strategy; Business Strategy; Value Creation; Competition; Cooperation; Distribution; Negotiation; Industry Structures; Customers; Relationships; Distribution Industry; Manufacturing Industry; Retail Industry; Consumer Products Industry; United States; South Africa
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  • September 2017 (Revised April 2022)
  • Supplement

Tempur Sealy International (A)

By: Benjamin C. Esty
This case explores the long-term relationship between Tempur Sealy (TPX, a mattress manufacturer) and Mattress Firm (MFRM, a bedding retailer and TPX's largest customer). For almost 20 years, the firms enjoyed a mutually beneficial and commercially prosperous... View Details
Keywords: Porter's 5 Forces; Bargaining Power; Buyer Power; Customer Power; Supplier Power; Negotiations; Value Capture; Private Equity; Consumer Durables; Consumer Discretionary; Mattresses; B-2-B; Industry Dynamics; Leadership; Compensation; Corporate Strategy; Business Strategy; Value Creation; Competition; Cooperation; Distribution; Negotiation; Industry Structures; Customers; Relationships; Distribution Industry; Manufacturing Industry; Retail Industry; Consumer Products Industry; United States; South Africa
Related
  • 01 Oct 2001
  • News

Fourth Annual African-American Alumni Association Conference

"Navigating Success in Volatile Times" will be the theme of this year's HBS African-American Alumni Association (HBSAAA) conference. The fourth annual event, to be held October 5–7 at the Plaza Hotel in New York City, will provide insights into the View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

marketing. "That day, Maria's life changed forever, and so did mine," says Max Eisenbud, her agent at sports agency IMG, as quoted in the recent Harvard Business School case "Maria Sharapova: Marketing a Champion."... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • July 2021
  • Supplement

Adaptive Platform Trials: The Clinical Trial of the Future? (C)

By: Ariel D. Stern and Sarah Mehta
This (C) case provides an update on the work of the Global Coalition for Adaptive Research (GCAR) and also illustrates how adaptive platform trials can nimbly respond to a global pandemic. View Details
Keywords: Clinical Trials; Drug Trials; Drug Testing; Cancer Trials; Glioblastoma; Platform Trials; Adaptive Trials; Adaptive Platform Trials; Health Testing and Trials; Health Care and Treatment; Business Strategy; Health Industry; United States
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  • November 1990 (Revised October 1994)
  • Case

Apple Computer (C): The Human Resource Function

Explores how the human resource (HR) function at Apple Computer can best support the company's strategy. Describes in detail the HR function. The function is considering a reorganization at the end of the case, in response to criticism from non-HR employees and... View Details
Keywords: Organizational Change and Adaptation; Organizational Culture; Human Resources; Business Strategy; Computer Industry; United States
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  • 31 Jul 2018
  • News

How to Launch a Company in a Company

Keywords: RentTheRunway; Nonstore Retailers; Retail Trade
  • May 2009 (Revised October 2009)
  • Case

Newton-Wellesley Hospital

By: Richard M.J. Bohmer and Natalie Kindred
How will Newton-Wellesley Hospital (NWH) preserve its private practice tradition while remaining effective and competitive in a healthcare industry demanding increasing integration between physicians and hospitals? This is the decision facing Newton-Wellesley Hospital... View Details
Keywords: Business Model; Profit; Health Care and Treatment; Growth and Development Strategy; Organizational Change and Adaptation; Organizational Structure; Competitive Strategy; Integration; Health Industry; Massachusetts
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  • April 1993 (Revised September 1996)
  • Case

ABB Deutschland (A)

By: Hugo Uyterhoeven
Describes Europe's most famous postwar multinational merger between Asea of Sweden and Brown Boveri of Switzerland. Gives background on both companies and focuses particularly on BBC's geographic organization, its corporate culture, and the relationship between its... View Details
Keywords: Mergers and Acquisitions; Business Subsidiaries; Corporate Governance; Organizational Culture; Problems and Challenges; Relationships; Behavior; Business Strategy; Sweden; Switzerland
Related
  • 16 Dec 2020
  • News

A Creator in the Era of Disruption

companies differently. It's this notion of building sustainability and resilience into the business model from day one. Morrell: If you haven’t listened to that episode yet, go back and check it out, because it will give you a really good... View Details
  • September 2000 (Revised November 2000)
  • Case

GetConnected.com

By: Rajiv Lal, Nilanjana R. Pal and Jodi L. Prins
Describes the situation faced by GCI.com in April 2000, soon after raising $12 million for their new venture. After hiring an advertising agency, management needs to decide on the nature of the advertising campaign to target the right set of customers with the right... View Details
Keywords: Advertising Campaigns; Business Startups; Business or Company Management; Marketing Strategy; Market Entry and Exit; Corporate Strategy; Web Services Industry
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  • October 2000
  • Case

Sumisho Metalex: Implementing Strategic Change

By: Srikant M. Datar and Ratna G. Sarkar
Keywords: Leading Change; Business Strategy; Change Management
Related
  • 01 Sep 2013
  • News

What's Trending at HBS?

With the start of the new school year, HBS faculty are preparing several virtual programs for alumni through the Trending@HBS webinar series. In hour-long sessions, they will discuss their research and views on timely business topics, as... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Oct 2001
  • News

Calling the Tune: Negotiation as an Improvisational Dance

Before you make that next big deal — to buy a car, hire new staff, or acquire a company — you'd better brush up on your ballroom skills. In business today, negotiating is more like an intricate dance than a cold transaction, according to... View Details
Keywords: Margie Kelley; Colleges, Universities, and Professional Schools; Educational Services
  • 27 May 2014
  • News

Crowdsourcing the Capitalist's Dilemma

discussion of "The Capitalist's Dilemma"—the challenges of innovating for long-term growth and job creation—in the Harvard Business Review. The team of more than 150 people (see below) collaborated using the OI Engine platform developed... View Details
Keywords: April White; Management of Companies and Enterprises; Management