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  • July 2012
  • Case

Revenue Solutions, LLC

By: Richard S. Ruback and Royce Yudkoff
Ari Wasserman and Nick Esayian were both dissatisfied with their future prospects in their current careers. Wasserman, who managed an infomercial business for a direct response consumer marketing company, wanted more flexibility and ownership. Esayian was the CEO of... View Details
Keywords: Work-Life Balance; Partners and Partnerships; Small Business; Israel; United States
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  • March 2016 (Revised April 2019)
  • Technical Note

ESG Metrics: Reshaping Capitalism?

By: George Serafeim
In the past twenty-five years, the world had seen an exponential growth in the number of companies reporting environmental, social and governance (ESG) data. Investor interest in ESG data also grew rapidly. A growing belief that increasing levels of social inequality... View Details
Keywords: Capitalism; Sustainability; Accountability; Corporate Social Responsibility; Responsibilities To Society; Environment; Social Impact Investment; ESG; Corporate Social Responsibility and Impact; Environmental Sustainability; Measurement and Metrics; Integrated Corporate Reporting; Corporate Accountability; Accounting; Economic Systems
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  • July 8, 2013
  • Column

Greening Is Not Enough: 4 Steps to Corporate Leadership on Climate Change

By: Michael W. Toffel and Auden Schendler
Environmental sustainability usually means greening operations and products, but that's not nearly enough to stop climate change. Corporate leadership on climate change also requires urging action by governments, trade associations, and suppliers — and marketing these... View Details
Keywords: Leadership; Climate Change; Environmental Sustainability
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    Facebook's Platforms

    In early 2009, Facebook was the largest global on-line social network, with 175 million members. However, it generated relatively little revenue from its advertising... View Details
    • July 2020
    • Case

    Driving Transformation at the Majid Al Futtaim Group

    By: Suraj Srinivasan and Esel Çekin
    The case opens with Alain Bejjani, CEO of Majid Al Futtaim (MAF) Holding, anticipating on the Group’s next phase in the multi-year transformation journey and reflecting on the initiatives he implemented to create the Group’s growth-oriented culture. Founded in 1995,... View Details
    Keywords: Transformation; Organizational Change and Adaptation; Organizational Culture; Growth and Development Strategy; Retail Industry; United Arab Emirates; Middle East; Dubai
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    • 07 Feb 2008
    • News

    Harvard Business School Faculty Members Win Smith Breeden Prize for Distinguised Paper in Finance

    • January 2018 (Revised January 2021)
    • Background Note

    Customer Lifetime Social Value (CLSV)

    By: Elie Ofek, Barak Libai and Eitan Muller
    One of the hallmarks of the digital revolution is the rise of the socially connected consumer. Concomitantly, the ability of companies to affect and measure the social interactions among customers has grown tremendously. Consequently, in assessing the full value of... View Details
    Keywords: Customer Lifetime Value; Customer Management; Social Contagion; Word Of Mouth; Customer Engagement; Customer Value and Value Chain; Measurement and Metrics; Customer Relationship Management
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      Rosabeth M. Kanter

      Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

      Keywords: advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising
      • Mar 2012
      • Article

      Shattering the Myths About U.S. Trade Policy

      A free and fair global trading system can result in economic win-wins. Open borders allow companies to grow in foreign markets and, simultaneously, ensure that businesses remain competitive at home. That’s... View Details

        Walter A. Friedman

        Walter A. Friedman is Director of the Business History Initiative and Lecturer.  He edits Business History Review with Geoff Jones. He specializes in business, labor, and economic history. He is author of Fortune Tellers: The Story of America's First... View Details

        Keywords: advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising
        • September 1991 (Revised December 1993)
        • Case

        Tombow Pencil Co. Ltd.

        Tombow Pencil Co. Ltd., one of Japan's two premier pencil manufacturers, has been using a subcontractor network in order to respond to changing market conditions. The system currently faces a new challenge as Tombow moves to address a volatile business market for... View Details
        Keywords: Production; Supply Chain Management; Manufacturing Industry; Japan
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        • 30 Apr 2001
        • Research & Ideas

        Big Companies, Big Opportunities—Big Questions

        Opportunities abound for large companies looking to expand into Latin America. But risks remain, and the development of better capital markets is needed to attract more investment, according to panelists at... View Details
        Keywords: by Julie Jette
        • December 2012
        • Article

        Estimating the Value of Connections to Vice-President Cheney

        By: Rakesh Khurana, Raymond Fisman, Julia Galef and Yongxiang Wang
        We estimate the market valuation of personal ties to Richard Cheney. Our proxies for personal ties are based on corporate board linkages that are prevalent in the network sociology literature. We consider a number of distinct political and personal events that either... View Details
        Keywords: Event Analysis; Political Economy; Corruption; Networks; United States
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        • April 1978 (Revised October 1994)
        • Case

        Cumberland Metal Industries (A): Model Year 1978 Negotiations with Beta Motors

        By: Benson P. Shapiro
        Provides the background on Cumberland Metal Industries' entry into the automotive components market as a supplier of emission control equipment parts. Cumberland Metal must decide what bid to quote on Beta Motor's 1978 model year business. The company previously had a... View Details
        Keywords: Decisions; Bids and Bidding; Market Participation; Negotiation; Competitive Strategy; Manufacturing Industry
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        • December 1985 (Revised August 1994)
        • Case

        Metromedia Broadcasting Corp.

        Describes the market for high-yield, or "junk," bonds and includes summaries of academic research on the risk/return characteristics of high-yield securities. Describes the role of Drexel Burnham Lambert in the primary and secondary markets for high-yield debt.... View Details
        Keywords: Financial Instruments; Capital Markets; Media and Broadcasting Industry
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        • August 1985 (Revised December 1987)
        • Case

        Waters Chromatography Division: U.S. Field Sales (A)

        Provides background information on the high performance liquid chromatography (HPLC) industry and the Waters Chromatography Division, an operation engaged in the development, manufacture and sale of HPLC instrument systems and chemical products. An overview of Waters'... View Details
        Keywords: Marketing; Sales; Technology Industry
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        • June 2001
        • Case

        GetConnected

        By: Jay O. Light and Daniel J. Green
        An embryonic Internet-based telecom marketing firm considers its first (seed) round of funding. They are choosing between a fixed price round and a discounted convertible round. View Details
        Keywords: Internet and the Web; Financing and Loans; Business Startups; Telecommunications Industry
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          William E. Fruhan

          Professor WILLIAM E. FRUHAN, JR. is George E. Bates Professor, Emeritus at the Harvard Business School. He received his BS degree from Yale University, and his MBA and DBA degrees from Harvard University.  He has served as Senior Associate Dean and Director of... View Details

          Keywords: aircraft; airline; chemical; electronics; grocery; medical supplies; oil ＆ gas; pharmaceuticals; retailing; steel
          • November 2010 (Revised October 2011)
          • Case

          Oriflame S.A. (A)

          By: David F. Hawkins, Karol Misztal and Daniela Beyersdorfer
          A direct-selling cosmetics company involved in emerging markets exhibits significant foreign exchange risk exposure and profitability swings in the wake of the 2008 financial crisis. Students must review the company's use of derivative instruments and other hedging... View Details
          Keywords: Accounting; Financial Crisis; Currency Exchange Rate; Financial Strategy; Investment; Management Analysis, Tools, and Techniques; Risk Management; Emerging Markets; Beauty and Cosmetics Industry
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          • January 1986 (Revised December 1986)
          • Case

          Smartfood

          By: William A. Sahlman
          Contains a description of a major financing decision confronting the management and advisors of Smartfood, Inc., a company which hopes to market a cheese flavored popcorn product. The primary pedagogic objective is to teach students about matching the financing plan... View Details
          Keywords: Venture Capital; Financing and Loans; Financial Strategy; Corporate Entrepreneurship; Market Entry and Exit; Decision Choices and Conditions; Financial Management; Food and Beverage Industry
          Related