Publications

February 2000 (Revised April 2003)
Case

InSite Marketing Technology (B)

By: Lynda M. Applegate and Genevieve J.S. Feraud

Provides students an example of partnerships/acquisitions that allow delivery of packaged solutions to customers in the electronic commerce space. View Details

Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Entrepreneurship; Partners and Partnerships; Strategy; Business Strategy; Web Services Industry

February 1978
Case

Sierra Log Homes, Inc. (A)

By: Michael E. Porter

Describes the history and evolution of the log home manufacturing industry, a rapidly growing embryonic industry capitalizing on the back-to-basics lifestyle changes in the United States. Focuses on one of the leading firms in the industry, but allows a discussion of... View Details

Keywords: Business or Company Management; Change Management; Industry Structures; Supply and Industry; Problems and Challenges; Business Startups; Business Strategy; Manufacturing Industry; United States

February 2020
Case

Intellectual Ventures Update 2020

By: David B. Yoffie and Daniel Fisher

After raising $6 billion and buying 60,000 patents, Intellectual Venture (IV) was confronted with a changing legal environment. After a number of important legal decisions, including the Supreme Court's so-called "Alice" decision, IV had to shift strategy. IV sold off... View Details

Keywords: Intellectual Property; Strategy; Innovation and Invention; Information Technology; Business Model; United States

November 2017
Case

One Life; One Love (A)

By: Thomas DeLong and Kerry Herman

Katie Hood, CEO of the One Love Foundation (One Love), a group dedicated to the prevention of relationship violence, had grown the organization's base of funding support to $6 million by 2017 and broadened its mandate to include relationships across many demographics.... View Details

Keywords: Start-up; ＂Leading A Foundation＂; Social Enterprise; Business Startups; Growth and Development Strategy; Leadership

April 2015 (Revised March 2017)
Case

Instacart and the New Wave of Grocery Startups

By: John Deighton and Leora Kornfeld

Instacart is testing an Uber-style solution to the challenge of building a home-delivered grocery business. It is backed by $220 million of venture funding. Will this model succeed where businessses like Webvan failed? What are the questions that this exploratory... View Details

Keywords: Food Retailing; Outsourced Grocery Delivery; Online Ordering; Dynamic Pricing; Data Analytics; Marketing Strategy; Food; Distribution Channels; Business Startups; Food and Beverage Industry; California

October 2000 (Revised October 2001)
Case

adM@rt(A)

By: F. Warren McFarlan, Carin-Isabel Knoop and David Lane

Describes the complex policy alternatives facing an online Hong Kong grocery company as it tries to apply Webvan-type concepts in the Hong Kong marketplace. Captures the extraordinary process of adaptation the company is going through as it tries to find the right... View Details

Keywords: Organizational Change and Adaptation; Markets; Marketing; Business Strategy; Business Model; Decisions; Problems and Challenges; Retail Industry; Web Services Industry; Hong Kong

Find at Harvard

01 Dec 2013
News

Faster, Bigger, Stronger: Supersizing the NFL

headquarters in New York, one of the executives charged with growing the league's reach and revenues is Peter O'Reilly (MBA 2002), vice president, fan strategy & marketing. "My focus is on strengthening our year-round calendar for our... View Details

Keywords: Finance; Management; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

01 Oct 2002
News

View from the Top

entire companies and the driving force behind the turnaround of the American economy, is suddenly under siege,” the New York Times declared in June. In the months since, the chorus of voices questioning today's business leaders has only... View Details

October 2022
Case

Ethena: A Go-to-Market Dilemma

By: Rembrand Koning and Stacy Straaberg

In November 2021, Roxanne Petraeus and Anne Solmssen, founders of Brooklyn-based software-as-a-service (SaaS) startup Ethena, were looking to expand their compliance training business. The founders hired Arnie Gullov-Singh, an outside revenue consultant, to advise on... View Details

Keywords: Decision Choices and Conditions; Judgments; Growth and Development Strategy; Business or Company Management; Business Strategy; Expansion; Segmentation; Technology Industry; United States; New York (state, US)

January–February 1998
Article

Beyond Strategic Planning to Organization Learning: Lifeblood of the Individualized Corporation

By: C. A. Bartlett and S. Ghoshal

Keywords: Strategy; Planning; Learning; Organizations; Business Ventures

Find at Harvard

February 2019
Case

Canibal—Play It Green!

By: Frank V. Cespedes, Joseph B. Fuller, Tonia Labruyere and Elena Corsi

In 2011, Canibal launched a machine that could sort and compress aluminum cans, plastic bottles, and cups. Users could play a jackpot-style game on the machine’s digital display, while disposing of their beverage containers and earning coupons or other rewards. The... View Details

Keywords: Sales Growth; Recycling; Start-up; Scaling; Market Selection; Sales; Marketing; Business Startups; Growth and Development Strategy; Segmentation; Product Positioning; Technology Industry; France

October 1997 (Revised January 2008)
Case

Asda (A)

By: Michael Beer and James Weber

In the mid-1980s, Asda was one of the most successful retail companies in the United Kingdom. By 1991, the chain of 200 grocery stores had a lack of direction, a demoralized workforce, declining profits, rising debt, collapsing stock price, and was facing bankruptcy.... View Details

Keywords: Restructuring; Insolvency and Bankruptcy; Crisis Management; Management Teams; Business Strategy; Retail Industry; Food and Beverage Industry; United Kingdom