Publications

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Europe - Global

co-authored with Daniela Beyersdorfer, Director of Research & Administration at the Europe Research Center (ERC). From electric sports cars to digital customer experiences like “Track Your Dream,” the... View Details

22 May 2012
First Look

First Look: May 22

require a grand organizational makeover or buy-in from the CEO. All it takes is collaboration between you and your team-working together and making small, doable changes. What started as an experiment with a six-person team at The Boston... View Details

Keywords: Sean Silverthorne

2008
Book

Climate Change: What's Your Business Strategy?

By: Andrew J. Hoffman and John G. Woody

Climate change is one of the most pressing challenges facing the world today. And increasingly, it's become a crucial business issue. How will you and your company respond?

In Climate Change: What's Your Business Strategy? Andrew Hoffman and John... View Details

Keywords: Carbon Footprint; Climate Change; Business Strategy; Competitive Advantage; Policy

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January 2011 (Revised October 2014)
Case

Dropbox: 'It Just Works'

By: Thomas R. Eisenmann, Michael Pao and Lauren Barley

Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox's history from conception through... View Details

Keywords: Business Model; Growth and Development Strategy; Management Practices and Processes; Distribution; Product Design; Product Development; Internet; Service Industry; California

Educators

05 Oct 2023
News

On the Move: Massimo (Max) Magni (MBA 2003)

Our “On the Move” series highlights HBS alumni who are taking on new roles and responsibilities. Here we speak with Massimo (Max) Magni (MBA 2003), who has been named Macy’s new chief customer and digital officer. In this role, Magni will take charge View Details

Keywords: Retail Trade

July 2018
Case

Hironobu Tsujiguchi and His Sweet Revolution

By: Boris Groysberg and Naoko Jinjo

Hironobu Tsujiguchi, a Japanese chocolatier, had chosen an unusual path to success as a pastry chef. Instead of spending most of his time in his kitchen and focusing on one or two confectionery categories like most pastry chefs, he chose to work on diverse projects and... View Details

Keywords: Relevance; Entrepreneurship; Diversification; Personal Development and Career; Decision Making; Food and Beverage Industry; Japan

Educators

2016
Working Paper

Do Network Dynamics Undermine Idea-based Network Advantages? Experimental Results from an Entrepreneurship Bootcamp

By: Rembrand Koning

Do networks plentiful in ideas provide early stage startups with performance advantages? On the one hand, network positions that provide access to a multitude of ideas are thought to increase team performance. On the other hand, research on network formation argues... View Details

Keywords: Networks; Performance; Business Startups; Business Strategy

01 Sep 2023
News

In My Humble Opinion: Futures Investor

In the half-century since his graduation, Theodore Roosevelt IV (MBA 1972) has earned widespread respect as both a forward-thinking investment banker and an influential activist through his efforts to address climate change and preserve public lands. For much View Details

Keywords: Deborah Blagg; climate change; investment banking; leadership; carbon tax

16 Oct 2018
First Look

New Research and Ideas, October 16, 2018

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 5 Complementarity By: Baldwin, Carliss Y. Abstract—The purpose of this chapter is to relate the theory of... View Details

Keywords: Dina Gerdeman

July 2021 (Revised July 2022)
Case

Brigham & Women's Hospital: Using Patient Reported Outcomes to Improve Breast Cancer Care

By: Robert S. Kaplan, Navraj S. Nagra and Syed S. Shehab

Dr. Andrea Pusic, breast cancer reconstruction surgeon, wants to extend outcomes measurement beyond traditional surgical metrics of infections, complications, and survival rates. The case describes her development of a new mobile phone app, which collects patients’... View Details

Keywords: Health Care and Treatment; Outcome or Result; Cost Management; Activity Based Costing and Management; Mobile and Wireless Technology; Health Testing and Trials; Surveys; Health Industry; Boston

Educators

There’s little doubt that how we work changed dramatically during the sudden, unexpected and extensive experiment in remote work brought on by the pandemic. Many employees, working at home, became more efficient, productive and happier; others struggled and... View Details

17 Jan 2008
Working Paper Summaries

Competition in Modular Clusters

Keywords: by Carliss Y. Baldwin & C. Jason Woodard; Consulting; Communications; Telecommunications; Pharmaceutical

17 Dec 2014
Research & Ideas

How Our Brain Determines if the Product is Worth the Price

pricing can be found in the article Deconstructing the Price Tag.) The Brain Shopping Experiment In a series of experiments, participants went shopping—while lying on their backs inside a functional magnetic... View Details

Keywords: by Carmen Nobel; Retail

20 Dec 2010
Research & Ideas

Panama Canal: Troubled History, Astounding Turnaround

cubic yards, but most of those excavations had been designed for a sea-level canal and proved useless for the American effort. (In fact, most of the French excavations sank... View Details

Keywords: by Sarah Jane Gilbert; Transportation

September 2020
Article

Dignity, Inequality, and the Populist Backlash: Lessons from America and Europe for a Sustainable Globalization

By: Rawi Abdelal

The greatest challenge to the sustainability of our current era of globalization comes from within the United States. Most Americans have come to reject globalization. We must discern the lessons from the parts of the developed world where the backlash is also... View Details

Keywords: Populism; Backlash; Dignity; Globalization; Economic Systems; Equality and Inequality; Policy; Values and Beliefs; United States; Europe

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2020
Working Paper

Dignity, Inequality, and the Populist Backlash: Lessons from America and Europe for a Sustainable Globalization

By: Rawi Abdelal

The greatest challenge to the sustainability of our current era of globalization comes from within the United States. Most Americans have come to reject globalization. We must discern the lessons from the parts of the developed world where the backlash is also... View Details

Keywords: Pandemics; Populism; Dignity; Globalization; Economic Systems; Equality and Inequality; Policy; Values and Beliefs; United States; Europe; France; Germany