Publications

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December 1989 (Revised June 1991)
Case

Motorola, Inc.: Bandit Pager Project

By: Steven C. Wheelwright

Describes the development of a fully automated production line for manufacturing radio pagers. The company regarded the project as highly successful; it becomes clear in the case, however, that there were some shortcomings as well. Some marketing issues were not... View Details

Keywords: Time Management; Marketing; Product Development; Production; Success; Projects; Technology; Telecommunications Industry

Web

All Functions - Recruiting

Employment Data All Functions Employment Data All Functions All Functions Select a Function to Access Additional Detail Pages: All Functions All Functions Business Development Consulting Finance General Management Marketing Other... View Details

19 May 2021
Blog Post

Instagram Takeover - Ja’ Saint-Tulias (MBA 2022)

Ja’ Saint-Tulias (MBA 2022) is a forward-thinking, aspiring digital beauty marketing leader, and storyteller with an extensive background in chemical engineering and entrepreneurship from Michigan State University. Since she was a little... View Details

13 Nov 2013
Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

really goes away. Since the dawn of advertising, retailers have made a point of marketing separate lines of branded products for men and women in many categories, even in cases where their functions are essentially the same. It's a... View Details

Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto

23 Jul 2021
Blog Post

Trends in Consumer Products

show the range of consumer product companies’ experience, I interviewed alumni from three companies to share their stories from the last year of Covid. Their experiences underscore the importance of being an agile marketer and staying... View Details

20 Apr 2015
Research & Ideas

The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

integrated computer industry, and was able to specialize in creating the core component of computing—the microprocessor. And then he championed that silicon part with the famous "Intel Inside" marketing campaign. "The... View Details

Keywords: by Michael Blanding; Computer

12 Apr 2016
First Look

April 12, 2016

link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50897 forthcoming Journal of Marketing Research Repairing the Damage: The Effect of Gender and Price Knowledge on Auto-Repair Price Quotes By: Busse, Meghan, Ayelet Israeli, and Florian... View Details

Keywords: Sean Silverthorne

18 Apr 2023
Research & Ideas

What Happens When Banks Ditch Coal: The Impact Is 'More Than Anyone Thought'

Consumers who are eager to mitigate climate change can take many actions, such as reducing the number of airline flights they take or installing solar panels on their homes. But the planet is in a race against time, and individual action alone won’t help most countries... View Details

Keywords: by Barbara DeLollis; Financial Services; Mining

Web

Data - Institute For Strategy And Competitiveness

reveals the share of industries serving a local market versus those competing with other regions; clusters of industries with particular local strength; and an area's performance in terms of employment, wages, patenting, and new business... View Details

June 2010 (Revised December 2013)
Supplement

Hang Lung Properties and the Chengdu Decision (B)

By: John D. Macomber, Michael Shih-Ta Chen and Keith Chi-Ho Wong

Second phase of auction for a prime retail development parcel in Chengdu, China. Competition forces the firm to revisit all of its land purchase criteria. Hang Lung Properties is known for rigorous due diligence, for discipline in buying property, and for good... View Details

Keywords: Geographic Location; Auctions; Bids and Bidding; Infrastructure; Competitive Strategy; Valuation; Real Estate Industry; Chengdu

September 1992 (Revised March 1998)
Case

Japan Confronts an Interdependent World

By: George C. Lodge

Traces the evolution of Japan's economic strategy from 1972 to 1992. Describes the collapse of the Japanese stock market in the spring of 1992, raising the question: Is this the end of Japan's miraculous growth? To help students consider that question, the case... View Details

Keywords: Policy; Financial Markets; Information Technology; System Shocks; Borrowing and Debt; Financial Crisis; Government and Politics; Growth and Development; Situation or Environment; Japan; United States

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April 2009 (Revised November 2018)
Case

Sanctuary Soft: International Expansion Strategies

By: Boris Groysberg, Geoff Marietta, Tim Marshall and Adam Hartley

Sanctuary Soft CEO Elizabeth Smalley faced increasing pressure from her primary investor to expand operations internationally. If successful, the expansion could enlarge Sanctuary’s customer base and enable the firm to better serve existing clients’ overseas offices.... View Details

Keywords: Global Strategy; Governing Rules, Regulations, and Reforms; Labor; Laws and Statutes; Market Entry and Exit; Information Technology Industry; Technology Industry; Web Services Industry; Banking Industry; China; India; Germany; United Kingdom; United States

Profile

Adriann Dolphin

Why did you choose this path at this point in time?marketing along with the general business overview that I lacked in my IT work. Sitting in on an HBS case class in 2019 showed me HBS... View Details

Research Summary

Selling your Heritage: The Challenge of Legacy Divestitures

This paper studies companies that diversify away from and later divest their historical cores, or "legacy" businesses. There are many reasons a firm might undertake this strategy, including a concentration of the legacy business in a declining... View Details

October 2021 (Revised February 2022)
Case

Hospital 57357: Aligning Performance Towards a Vision of a Cancer-Free Childhood

By: Susanna Gallani and Youssef Abdel Aal

The case follows the Children Cancer Hospital in Egypt, also known as Hospital 57357, as it goes through the roll-out of a new performance management system, which Dr. Sherif Abouel Naga, founder and CEO of the hospital, had championed. This was a critical juncture as... View Details

Keywords: Healthcare; Performance Management; Performance Incentives; Strategic Alignment; Health Care and Treatment; Nonprofit Organizations; Strategy; Alignment; Performance Evaluation; Mission and Purpose; Change Management; Health Industry; Egypt; Middle East

Article

The Radical Flank Effect and Cross-occupational Collaboration for Technology Development during a Power Shift

By: Emily Truelove and Katherine C. Kellogg

This 12-month ethnographic study of an early entrant into the U.S. car-sharing industry demonstrates that when an organization shifts its focus from developing radical new technology to incrementally improving this technology, the shift may spark an internal power... View Details

Keywords: Groups and Teams; Conflict and Resolution; Power and Influence; Perception; Behavior; Collaborative Innovation and Invention

November 2016
Case

ShotSpotter

By: Mitchell Weiss and Sarah McAra

SST, Inc. offered a subscription-based gunfire detection service, ShotSpotter Flex, to cities across the United States in addition to a few abroad. Over its 20-year history, SST had mostly honed a reliable business-to-government sales model, and the company had been... View Details

Keywords: ShotSpotter; SST; Internet Of Things; IoT; Smart Cities; Public Entrepreneurship; Enterprise Sales; Scaling And Growth; Government; Public Sector; Innovation; Ralph Clark; Entrepreneurship; Sales; Innovation and Invention; Public Administration Industry; California; United States

2016
Working Paper

Options-Pricing Formula with Disaster Risk

By: Robert J. Barro and Gordon Y. Liao

A new options-pricing formula applies to far-out-of-the money put options on the overall stock market when disaster risk is the dominant force, the size distribution of disasters follows a power law, and the economy has a representative agent with Epstein-Zin utility.... View Details

Keywords: Option Pricing; Rare Disaster; Price; Stock Options; Financial Crisis

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August 2013
Article

The Price of Diversifiable Risk in Venture Capital and Private Equity

By: Michael Ewens, Charles Jones and Matthew Rhodes-Kropf

This paper explores the private equity and venture capital (VC) markets and extends the standard principal-agent problem between the investors and venture capitalist to show how it alters the interaction between the venture capitalist and the entrepreneur. Since the... View Details

Keywords: Price; Risk and Uncertainty; Venture Capital; Private Equity; Contracts; Investment; Competition; Agency Theory; Investment Return; Forecasting and Prediction; Theory; Diversification