Publications

SSRN

03 Mar 2015
News

Is Social Media Actually Helping Your Company’s Bottom Line?

2009
Working Paper

Running Out of Numbers: Scarcity of IP Addresses and What to Do About It

By: Benjamin Edelman

The Internet's current numbering system is nearing exhaustion: Existing protocols allow only a finite set of computer numbers ("IP addresses"), and central authorities will soon deplete their supply. I evaluate a series of possible responses to this shortage: Sharing... View Details

Keywords: Policy; Resource Allocation; Market Transactions; Internet; Technology Networks; Technology Industry; Telecommunications Industry

Read Now

March 1991 (Revised October 1994)
Case

Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry

By: Michael E. Porter

Describes the competition between Coca-Cola and Pepsi-Cola. Provides a summary of the history of the soft drink industry prior to World War II, and over the period 1950-1990 in greater detail. Major strategic competitive moves and countermoves are described. Also... View Details

Keywords: Competition; Industry Growth; Business Strategy; Food and Beverage Industry

22 Nov 2023
News

So You Want to Join a Startup

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: At age 29, Gus Bessalel (MBA 1988) decided to leave consulting for a decidedly less glamorous life as an entrepreneur, working out of a storage room in the bowels of an underground hotel... View Details

01 Oct 1997
News

J. Hughes Norton III

Norton is seated in Congressional's main dining room, his cell phone close at hand. As senior vice president in charge of golf operations at Cleveland-based International Management Group (IMG), the world's oldest and largest sports View Details

Keywords: Garry Emmons

October 2010 (Revised May 2012)
Background Note

Reverse Engineering, Learning, and Innovation

By: Willy C. Shih

This background reading looks at reverse engineering in the context of piracy and knock-offs in emerging markets like China. It first considers legal aspects of reverse engineering in strong property rights regimes like the United States as a way of unpacking the legal... View Details

Keywords: Crime and Corruption; Learning; Engineering; Innovation and Invention; Intellectual Property; Knowledge Use and Leverage; Emerging Markets; China; United States

August 2019 (Revised January 2020)
Case

Essential Explorations at MUJI

By: Tomomichi Amano, Das Narayandas, Naoko Jinjo and Akiko Kanno

Launched as a private brand in 1980 to counter the increasingly brand-conscious consumer in Japan, MUJI offered beautifully designed, fairly priced, no-frills quality goods. The once modest private label brand with 40 products had expanded significantly by 2019 to more... View Details

Keywords: Product Portfolio Management; Brands and Branding; Product; Management; Change Management; Mission and Purpose; Retail Industry; Japan

20 Apr 2015
Research & Ideas

The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

integrated computer industry, and was able to specialize in creating the core component of computing—the microprocessor. And then he championed that silicon part with the famous "Intel Inside" marketing campaign. "The... View Details

Keywords: by Michael Blanding; Computer

04 Mar 2019
What Do You Think?

What’s the Antidote to Surveillance Capitalism?

Googles of the world use our information. The primary goal is the protection of privacy. Unfortunately, as we are seeing in the Facebook controversies, this is difficult to implement even by well-meaning business leaders. Others have suggested a View Details

Keywords: by James Heskett; Advertising; Consumer Products

17 Jan 2018
Research & Ideas

If the CEO’s High Salary Isn't Justified to Employees, Firm Performance May Suffer

employee pay (such as worker performance and labor market characteristics), as well as the “unexplained pay ratio”—the portion of pay disparity not driven by economic factors. Rouen then studied how these measures of pay disparity... View Details

Keywords: by Dina Gerdeman

04 Feb 2002
Research & Ideas

How a Juicy Brand Came Back to Life

and corporate temperament.— John Deighton In November 2000, shortly after Triarc sold Snapple to Cadbury Schweppes, I posed those questions to Triarc's top executives: chairman and majority owner Nelson Peltz, CEO Mike Weinstein, and View Details

Keywords: by John Deighton; Food & Beverage

December 2003 (Revised April 2004)
Case

Dragon's Teeth Vineyards

By: Alan D. MacCormack, Marius Leibold, Sven Voelpel and Kerry Herman

Dragon's Teeth Vineyards (DTV) is a South African wine producer that is considering whether to use genetically modified organisms (GMOs) in its wine-making process. GMOs promise to lower the costs of wine production significantly through increased yields and reduced... View Details

Keywords: Technological Innovation; Growth and Development Strategy; Genetics; Transition; Brands and Branding; Product Development; Product Design; Organizational Change and Adaptation; Technology Adoption; Food and Beverage Industry; Biotechnology Industry; South Africa

Web

Online Business Strategy Courses | HBS Online

Certificate Courses (6) Disruptive Strategy Professors Rory McDonald & Clayton Christensen Strengthen your capacity to create winning strategies and bring innovations to market by discovering customer jobs to be done and aligning your... View Details

Web

The Experience | Predoctoral Researchers

and Management Finance Management Marketing Negotiations, Organizations and Markets Organizational Behavior Strategy Technology & Operations Management Current Openings Open positions are posted on the... View Details

12 Dec 2005
Research & Ideas

Using the Law to Strategic Advantage

Intel has avoided antitrust run-ins in large part because it effectively trained its marketers about what were and were not permissible trade practices. The goal is not to train managers to be lawyers or to advise themselves but to give... View Details

Keywords: by Sean Silverthorne; Legal Services

February–March 2013
Article

The Mobile Banking and Payment Revolution

By: Sunil Gupta

Mobile technology is revolutionizing the global banking and payment industry. It offers new opportunities for banks to provide added convenience to their existing customers in developed countries and reach a large population of unbanked customers in emerging markets.... View Details

Keywords: Emerging Markets; Cross-Cultural and Cross-Border Issues; Mobile and Wireless Technology; Banks and Banking; Banking Industry