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Show Results For
- All HBS Web
(2,726)
- People (3)
- News (538)
- Research (1,358)
- Events (12)
- Multimedia (243)
- Faculty Publications (1,065)
Negotiation Insight Series by Professor Malhotra
In 2020, I created a series of 40 short videos with free advice on negotiationView Details
- 05 Nov 2024
- Video
Leading and Building a Culture of Innovation
- Forthcoming
- Article
Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
By: Mengjie Cheng and Shunyuan Zhang
The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details
Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding
Cheng, Mengjie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Management Science (forthcoming). (Pre-published online October 18, 2024.)
- August 1996 (Revised October 1996)
- Case
Howard, Shea & Chan Asset Management (D): Sales Presentation
Provides the context and hard copy material to accompany a video sales presentation. Participants are asked to develop criteria for evaluating a sales presentation and then to apply the criteria to the video presentation. View Details
Shapiro, Benson P. "Howard, Shea & Chan Asset Management (D): Sales Presentation." Harvard Business School Case 597-024, August 1996. (Revised October 1996.)
- August 2010 (Revised June 2020)
- Teaching Note
Generation Investment Management (TN)
By: Sandra J. Sucher
Teaching Note for 613-002. The case and/or its teaching note includes references to case supplement videos that are intended for students to view, along with the written case, before class.
As a reminder, the (A) video supplement is intended for students to view... View Details
- December 2020
- Supplement
The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship Case Supplement
By: Rohit Deshpandé
This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class. View Details
Deshpandé, Rohit. "The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship Case Supplement." Harvard Business School Multimedia/Video Supplement 520-720, December 2020.
- December 2003 (Revised April 2004)
- Case
Blockbuster Inc. & Technological Substitution (D): The Threat of Direct Digital Distribution
Examines the emergence of technologies for delivering video content to consumer homes via direct digital distribution and investigates the strategic options facing video rental giant Blockbuster Inc. as it tries to respond to the new technological substitutes. Examines... View Details
Keywords: Organizational Change and Adaptation; Risk and Uncertainty; Decisions; Technological Innovation; Competition; Change Management; Motion Pictures and Video Industry; Motion Pictures and Video Industry
Coughlan, Peter J., and Jenny Illes. "Blockbuster Inc. & Technological Substitution (D): The Threat of Direct Digital Distribution." Harvard Business School Case 704-463, December 2003. (Revised April 2004.)
- February 2010 (Revised October 2010)
- Case
YouTube: Time to Charge Users?
By: Anita Elberse and Sunil Gupta
In January 2010, YouTube, the world's largest online video aggregator, was still seeking to become profitable. Was the time right for Google, YouTube's parent company, to charge users seeking to upload content, as some analysts had suggested—and if so, who should be... View Details
Keywords: Digital Marketing; Business Model; Cost; Profit; Revenue; Consumer Behavior; Internet and the Web; Motion Pictures and Video Industry
Elberse, Anita, and Sunil Gupta. "YouTube: Time to Charge Users?" Harvard Business School Case 510-053, February 2010. (Revised October 2010.)
- September 2021
- Supplement
Helena Divišová
By: Richard S. Ruback and Royce Yudkoff
Video supplement to 220-020. View Details
Ruback, Richard S., and Royce Yudkoff. "Helena Divišová." Harvard Business School Multimedia/Video Supplement 222-703, September 2021.
- 19 Dec 2023
- Blog Post
Answering Your Questions About the HBS MBA Application
finalize your applications in the next few weeks! We also encourage you to check out the FAQs webpage and our Pep Talk video series. Top 5 Questions We Get from Applicants 1. Does HBS have a preference between the GMAT and GRE? We do not... View Details
- September 2022 (Revised January 2025)
- Case
The Pokémon Company: Evolving into an Everlasting Brand
By: Tomomichi Amano and Masaki Nomura
Super Bowl 50, the fiftieth annual championship game of the American National Football League played in February 2016, featured 52 commercials, and brands spent more than six million dollars each for a 30-second commercial slot. Surprisingly, the commercial that... View Details
Keywords: Advertising; Brands and Branding; Marketing Strategy; Consumer Behavior; Growth and Development Strategy; Video Game Industry; Japan
Amano, Tomomichi, and Masaki Nomura. "The Pokémon Company: Evolving into an Everlasting Brand." Harvard Business School Case 523-022, September 2022. (Revised January 2025.)
- August 2021 (Revised July 2023)
- Supplement
Deloitte's Pixel: Consulting with Open Talent (B) (C) (D) (E)
By: Michael Tushman, John Winsor and Kerry Herman
Video supplement to HBS Case. No. 420-003. View Details
Tushman, Michael, John Winsor, and Kerry Herman. "Deloitte's Pixel: Consulting with Open Talent (B) (C) (D) (E)." Harvard Business School Multimedia/Video Supplement 421-730, August 2021. (Revised July 2023.)
- July 2021
- Supplement
Transformative Social Impact: KaBOOM! (B)
Video supplement for HBS Case No. 519-106. View Details
Rangan, V. Kasturi. "Transformative Social Impact: KaBOOM! (B)." Harvard Business School Multimedia/Video Supplement 522-701, July 2021.
- September 2021
- Supplement
Systems Design West (A) and (B) Case Supplements
By: Richard S. Ruback and Royce Yudkoff
Video supplement to HBS Case No. 220-004. View Details
Ruback, Richard S., and Royce Yudkoff. "Systems Design West (A) and (B) Case Supplements." Harvard Business School Multimedia/Video Supplement 222-705, September 2021.
- July 2021
- Supplement
Transformative Social Impact: KaBOOM! (A)
By: V. Kasturi Rangan and Sarah Appleby
Video supplement for HBS Case No. 517-025. View Details
Rangan, V. Kasturi, and Sarah Appleby. "Transformative Social Impact: KaBOOM! (A)." Harvard Business School Multimedia/Video Supplement 520-704, July 2021.
- January 2019
- Supplement
MC Tool
By: Richard S. Ruback and Royce Yudkoff
Video supplement to HBS Case No. 213-013. View Details
Ruback, Richard S., and Royce Yudkoff. "MC Tool." Harvard Business School Multimedia/Video Supplement 219-718, January 2019.