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Show Results For
- All HBS Web
(2,719)
- People (3)
- News (532)
- Research (1,349)
- Events (12)
- Multimedia (241)
- Faculty Publications (1,061)
- February 2010 (Revised October 2010)
- Case
YouTube: Time to Charge Users?
By: Anita Elberse and Sunil Gupta
In January 2010, YouTube, the world's largest online video aggregator, was still seeking to become profitable. Was the time right for Google, YouTube's parent company, to charge users seeking to upload content, as some analysts had suggested—and if so, who should be... View Details
Keywords: Digital Marketing; Business Model; Cost; Profit; Revenue; Consumer Behavior; Internet and the Web; Motion Pictures and Video Industry
Elberse, Anita, and Sunil Gupta. "YouTube: Time to Charge Users?" Harvard Business School Case 510-053, February 2010. (Revised October 2010.)
- 19 Dec 2023
- Blog Post
Answering Your Questions About the HBS MBA Application
finalize your applications in the next few weeks! We also encourage you to check out the FAQs webpage and our Pep Talk video series. Top 5 Questions We Get from Applicants 1. Does HBS have a preference between the GMAT and GRE? We do not... View Details
- September 2022 (Revised January 2025)
- Case
The Pokémon Company: Evolving into an Everlasting Brand
By: Tomomichi Amano and Masaki Nomura
Super Bowl 50, the fiftieth annual championship game of the American National Football League played in February 2016, featured 52 commercials, and brands spent more than six million dollars each for a 30-second commercial slot. Surprisingly, the commercial that... View Details
Keywords: Advertising; Brands and Branding; Marketing Strategy; Consumer Behavior; Growth and Development Strategy; Video Game Industry; Japan
Amano, Tomomichi, and Masaki Nomura. "The Pokémon Company: Evolving into an Everlasting Brand." Harvard Business School Case 523-022, September 2022. (Revised January 2025.)
- January 2016
- Supplement
Toby Johnson: Leading After School
By: Boris Groysberg and Ryan Raffaelli
Video Supplement for Boris Groysberg's "Toby Johnson" suite of teaching products. View Details
Groysberg, Boris, and Ryan Raffaelli. "Toby Johnson: Leading After School." Harvard Business School Multimedia/Video Supplement 416-701, January 2016.
- June 2013
- Supplement
Novozymes/Henrik Meyer, V.P. of Marketing and Business Development, Novozymes
Video Supplement to the case, "Novozymes: Cracking the Emerging Markets Code." View Details
Keywords: Business To Business Marketing; Emerging Markets; Strategy; Chemical Industry; Industrial Products Industry; China; Denmark
Palepu, Krishna G. "Novozymes/Henrik Meyer, V.P. of Marketing and Business Development, Novozymes." Harvard Business School Video Supplement 113-703, June 2013.
- 27 Oct 2015
- Video
CPD Admissions
- December 2003 (Revised April 2004)
- Case
Blockbuster Inc. & Technological Substitution (B): Confronting New Digital Formats
Investigates how the rise of digital video formats threatens to make videocassette technology obsolete; how this technological substitution might alter the economics and structure of the video rental and retail industries; and how Blockbuster Inc., the industry leader,... View Details
Keywords: Risk and Uncertainty; Decisions; Technological Innovation; Competition; Change Management; Motion Pictures and Video Industry; Motion Pictures and Video Industry
Coughlan, Peter J., and Jenny Illes. "Blockbuster Inc. & Technological Substitution (B): Confronting New Digital Formats." Harvard Business School Case 704-407, December 2003. (Revised April 2004.)
- September 2021
- Supplement
Systems Design West (A) and (B) Case Supplements
By: Richard S. Ruback and Royce Yudkoff
Video supplement to HBS Case No. 220-004. View Details
Ruback, Richard S., and Royce Yudkoff. "Systems Design West (A) and (B) Case Supplements." Harvard Business School Multimedia/Video Supplement 222-705, September 2021.
- July 2021
- Supplement
Transformative Social Impact: KaBOOM! (A)
By: V. Kasturi Rangan and Sarah Appleby
Video supplement for HBS Case No. 517-025. View Details
Rangan, V. Kasturi, and Sarah Appleby. "Transformative Social Impact: KaBOOM! (A)." Harvard Business School Multimedia/Video Supplement 520-704, July 2021.
- September 2021
- Supplement
Helena Divišová
By: Richard S. Ruback and Royce Yudkoff
Video supplement to 220-020. View Details
Ruback, Richard S., and Royce Yudkoff. "Helena Divišová." Harvard Business School Multimedia/Video Supplement 222-703, September 2021.
- January 2010 (Revised August 2011)
- Case
United Breaks Guitars
By: John A. Deighton and Leora Kornfeld
When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details
Keywords: Communication Technology; Customer Satisfaction; Marketing Communications; Marketing Strategy; Consumer Behavior; Network Effects; Service Delivery; Social and Collaborative Networks; Internet; Air Transportation Industry
Deighton, John A., and Leora Kornfeld. "United Breaks Guitars." Harvard Business School Case 510-057, January 2010. (Revised August 2011.) (request a courtesy copy.)
- March 2008 (Revised April 2008)
- Case
Sony PlayStation 3: Game Over?
By: Elie Ofek
Outlines the challenges faced by Sony with the launch of its PlayStation 3. Information on the 2006 and 2007 holiday seasons and the success of rival consoles is outlined. In addition, the case allows examining the costs and revenues associated with a business model... View Details
Keywords: Business Model; Games, Gaming, and Gambling; Cost; Revenue; Product Launch; Sales; Competition; Hardware; Entertainment and Recreation Industry
Ofek, Elie. "Sony PlayStation 3: Game Over?" Harvard Business School Case 508-076, March 2008. (Revised April 2008.)
- 09 Sep 2015
- Research & Ideas
Leadership Lessons of the Great Recession: Options for Economic Downturns
With global markets in turmoil over the last several weeks, leaders throughout the world are starting to think about how they should respond if confronted with an economic downturn. Yet what do we know about how leaders decide what to do when demand suddenly falls? And... View Details
- October 2024
- Supplement
Skills-First Hiring at IBM
By: Boris Groysberg and Sarah Mehta
A video supplement to accompany "Skills-First Hiring at IBM" (case no. 422-013) View Details
Keywords: Competency and Skills; Experience and Expertise; Talent and Talent Management; Human Resources; Employees; Recruitment; Retention; Selection and Staffing; Jobs and Positions; Job Design and Levels; Job Interviews; Society; Social Issues; Technology Industry; United States; New York (state, US)
Groysberg, Boris, and Sarah Mehta. "Skills-First Hiring at IBM." Harvard Business School Multimedia/Video Supplement 425-707, October 2024.
- June 2008
- Supplement
Marie Trellu-Kane at Unis-Cite
By: Michel Anteby and Julie Battilana
Video supplement to Marie Trellu-Kane at Unis-Cite (A). View Details
Anteby, Michel, and Julie Battilana. "Marie Trellu-Kane at Unis-Cite." Harvard Business School Video Supplement 408-709, June 2008.
- December 2023
- Article
Self-Orienting in Human and Machine Learning
By: Julian De Freitas, Ahmet Uğuralp, Zeliha Uğuralp, Laurie Paul, Joshua B. Tenenbaum and T. Ullman
A current proposal for a computational notion of self is a representation of one’s body in a specific time and place, which includes the recognition of that representation as the agent. This turns self-representation into a process of self-orientation, a challenging... View Details
De Freitas, Julian, Ahmet Uğuralp, Zeliha Uğuralp, Laurie Paul, Joshua B. Tenenbaum, and T. Ullman. "Self-Orienting in Human and Machine Learning." Nature Human Behaviour 7, no. 12 (December 2023): 2126–2139.
- April 1994 (Revised March 1995)
- Teaching Note
Craig Weatherup TN
By: Linda A. Hill and Katherine Seger Weber
Teaching Note for video (9-494-518). View Details