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Show Results For
- All HBS Web
(1,496)
- People (10)
- News (411)
- Research (853)
- Events (6)
- Multimedia (15)
- Faculty Publications (485)
- 07 Jul 2021
- Book
Good News for Disgraced Companies: You Can Regain Trust
new book The Power of Trust: How Companies Build It, Lose It, Regain It, Sucher and her coauthor, HBS research associate Shalene Gupta, highlight those social media examples along with a global list of... View Details
Keywords: by Lane Lambert
- Web
Healthy Outcomes - Managing the Future of Work
absenteeism. Read the report Media Coverage Tips on Going Freelance During the Covid-19 Pandemic Ray A. Smith 31 Jan 2021 | Wall Street Journal Here’s where skilled freelancers can find jobs Kathy Kristof 09 Jan 2021 | Los Angeles Times... View Details
- 19 Dec 2023
- Research & Ideas
15 Podcast Episodes That Grabbed Listeners in 2023
microcosm for the future of media and information. Muhammad Ali: A Case Study in Purpose-Driven Decision Making Muhammad Ali, born Cassius Marcellus Clay Jr., rose from a poor family in segregated Louisville, Kentucky, to international... View Details
Keywords: by Danielle Kost
- 18 Aug 2022
- Op-Ed
Your Best Employees Are Burning Out: A Framework for Retaining Talent
exponentially increase the pressure it placed on employees. This contributed to widespread employee burnout. Millennials and Generation Z focus on social good. Millennials, born between 1981 and 1996, and Gen Z, born between 1997 and... View Details
Keywords: by Hise Gibson and MaShon Wilson
- Web
FAQs for Alumni Virtual Programs - Alumni
explain which features will be used during the event. Do I need to worry about Zoom bombing? Is there anything I can do? To reduce the risk of Zoom bombing, we ask that participants do NOT forward invitations, share login information, or post links to View Details
- 05 Mar 2009
- What Do You Think?
How Frank or Deceptive Should Leaders Be?
responses to these questions? Do leaders face special challenges in an age of, in her words, "Twitter Congressmen and Senators, Facebook, DIGG and other social media in undoing all the mistrust that has... View Details
Keywords: by Jim Heskett
- 24 Apr 2018
- Op-Ed
Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks
defensive about Facebook’s policies rather than offering clear solutions. One possibility: a premium site for those who want to protect all their information. In the meantime, users may shift to competing social View Details
- 19 Mar 2013
- First Look
First Look: March 19
recently faced a corruption enforcement action, employ a Big Four audit firm, and have a higher percentage of independent directors. Controlling for these effects, we find that firms with abnormally low anticorruption efforts have relatively higher subsequent View Details
Keywords: Sean Silverthorne
- Web
Winners & Runners-Up | New Venture Competition
specific service requirements. ONTV Jonathan Oakes Nathan Freitas Business Track Runner-Up ONTV brings sustainable creativity to people around the world through the delivery of media distribution and commercialization technologies. View Details
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- April 2016 (Revised June 2019)
- Case
The Walt Disney Studios
By: Anita Elberse
In December 2015, Alan Horn, chairman of The Walt Disney Studios, celebrates the world premiere of Star Wars: The Force Awakens—only the latest in a string of big bets that he has overseen. Disney pursues a “tentpole strategy” that revolves around at least eight... View Details
Keywords: Entertainment; Movie Industry; Film; Creative Industries; Product Portfolio Management; Innovation; Branding; Talent; Blockbuster; Superstar; Film Entertainment; Media; Strategy; Talent and Talent Management; Creativity; Product Launch; Brands and Branding; Product Development; Marketing; Entertainment and Recreation Industry; Motion Pictures and Video Industry
Elberse, Anita. "The Walt Disney Studios." Harvard Business School Case 516-105, April 2016. (Revised June 2019.)
- Web
Batten Hall | About
and covers a wide range of disciplines including social and cultural entrepreneurship, health and sciences, technology, and consumer fields. About the Name Frank & Jane Batten Batten Hall was named for media... View Details
- 27 Jan 2023
- Op-Ed
Have We Lost Sight of Integrity?
Every month, another leader creates an onslaught of media coverage for being dishonest. Have we lost sight of the importance of leaders with integrity? Why do failed leaders get so much more attention than those who are doing things the... View Details
Keywords: by Bill George
- 18 Mar 2008
- First Look
First Look: March 18, 2008
leadership is useful in identifying potentially effective spreaders of WOM among very loyal customers, it is less useful for the sample of less loyal customers. We suggest a measure of one's social network breadth may help to identify... View Details
Keywords: Martha Lagace
- 26 Jun 2007
- First Look
First Look: June 26, 2007
the room in order to force its owner to get out of bed. Beset by media attention and consumer interest but still at least a year away from the ability to debut Clocky, Nanda must navigate a series of challenges and difficult decisions in... View Details
Keywords: Martha Lagace
- 28 Apr 2023
- Blog Post
From Harvard Business School to Spotify: Four Lessons in My Journey to Land My Dream Job
your MBA experience From the first day of my MBA, my classmates knew that I loved music and wanted to explore careers in Entertainment and Media. On the professional front, I joined the Entertainment & Media Club, became the VP of... View Details
- April 2014 (Revised July 2017)
- Case
The Tate's Digital Transformation
By: Jill Avery
John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate's... View Details
Keywords: Digital; Marketing Communication; Non-profit Management; Marketing; Marketing Strategy; Nonprofit Organizations; Social Media; Entertainment and Recreation Industry; Tourism Industry; United Kingdom
Avery, Jill. "The Tate's Digital Transformation." Harvard Business School Case 314-122, April 2014. (Revised July 2017.)
- Web
Information Technology | About
Copyright Act (DMCA) Standards for Electronic Communication & Interaction Communications with Large Groups Use of Networking and Social Media Tools Use of Computers and Wireless Devices in the Classroom... View Details
- 31 Aug 2021
- Book
Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate
has spent a career studying power dynamics within corporations, political institutions, and other organizations. Power is intoxicating To bring social science research on power to life, Battilana and Casciaro conducted more than 100... View Details
Keywords: by Jay Fitzgerald
- 2018
- Chapter
The Trust Imperative
By: Richard Edelman, Stephen A. Greyser, E. Bruce Harrison and Tom Martin
CHAPTER SUMMARY: Successful relationships depend on trust—trust between spouses, trust between parent and child, trust between enterprises and their stakeholders. This chapter focuses on the factors that build trust in organizations, as well as the forces that can... View Details
Edelman, Richard, Stephen A. Greyser, E. Bruce Harrison, and Tom Martin. "The Trust Imperative." Chap. 3 in The New Era of the CCO: The Essential Role of Communication in a Volatile World, edited by Roger Bolton, Don W. Stacks, and Eliot Mizrachi. New York: Business Expert Press, 2018.