social media - Publications - Faculty & Research

23 Jan 2024
Book

More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

verify ownership—and potentially exchange it—NFTs enable markets to emerge. NFTs have enabled trade in digital images and media files (such as those Ape images we mentioned), as well as new business models around everything from rewards... View Details

Keywords: by Dina Gerdeman; Information Technology; Technology; Financial Services

Web

FAQs for Alumni Virtual Programs - Alumni

explain which features will be used during the event. Do I need to worry about Zoom bombing? Is there anything I can do? To reduce the risk of Zoom bombing, we ask that participants do NOT forward invitations, share login information, or post links to View Details

Web

Healthy Outcomes - Managing the Future of Work

absenteeism. Read the report Media Coverage Tips on Going Freelance During the Covid-19 Pandemic Ray A. Smith 31 Jan 2021 | Wall Street Journal Here’s where skilled freelancers can find jobs Kathy Kristof 09 Jan 2021 | Los Angeles Times... View Details

18 Aug 2022
Op-Ed

Your Best Employees Are Burning Out: A Framework for Retaining Talent

exponentially increase the pressure it placed on employees. This contributed to widespread employee burnout. Millennials and Generation Z focus on social good. Millennials, born between 1981 and 1996, and Gen Z, born between 1997 and... View Details

Keywords: by Hise Gibson and MaShon Wilson

04 Jun 2024
Research & Ideas

Navigating Consumer Data Privacy in an AI World

such as whether credit card information or social security numbers were at risk of being leaked. However, following the Cambridge Analytica scandal, society has become more aware that the misuse of personal but public information can pose... View Details

Keywords: by Rachel Layne; Technology; Information Technology

05 Mar 2009
What Do You Think?

How Frank or Deceptive Should Leaders Be?

responses to these questions? Do leaders face special challenges in an age of, in her words, "Twitter Congressmen and Senators, Facebook, DIGG and other social media in undoing all the mistrust that has... View Details

Keywords: by Jim Heskett

19 Mar 2013
First Look

First Look: March 19

recently faced a corruption enforcement action, employ a Big Four audit firm, and have a higher percentage of independent directors. Controlling for these effects, we find that firms with abnormally low anticorruption efforts have relatively higher subsequent View Details

Keywords: Sean Silverthorne

April 2016 (Revised June 2019)
Case

The Walt Disney Studios

By: Anita Elberse

In December 2015, Alan Horn, chairman of The Walt Disney Studios, celebrates the world premiere of Star Wars: The Force Awakens—only the latest in a string of big bets that he has overseen. Disney pursues a “tentpole strategy” that revolves around at least eight... View Details

Citation

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01 Dec 2023
News

3-Minute Briefing: Nathaniel Fick (MBA/MPA 2008)

As a Marine, I led some of the first units in Afghanistan and Iraq. What I loved about that experience was the intersection of a mission with building and leading teams. I came to HBS to develop the tools around that work, but in a very different context. On the... View Details

Keywords: Julia Hanna

19 Dec 2023
Research & Ideas

15 Podcast Episodes That Grabbed Listeners in 2023

microcosm for the future of media and information. Muhammad Ali: A Case Study in Purpose-Driven Decision Making Muhammad Ali, born Cassius Marcellus Clay Jr., rose from a poor family in segregated Louisville, Kentucky, to international... View Details

Keywords: by Danielle Kost

Web

Winners & Runners-Up | New Venture Competition

specific service requirements. ONTV Jonathan Oakes Nathan Freitas Business Track Runner-Up ONTV brings sustainable creativity to people around the world through the delivery of media distribution and commercialization technologies. View Details

August 2018 (Revised February 2023)
Case

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Jill Avery and Ayelet Israeli

As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details

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24 Apr 2018
Op-Ed

Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks

defensive about Facebook’s policies rather than offering clear solutions. One possibility: a premium site for those who want to protect all their information. In the meantime, users may shift to competing social View Details

Keywords: by Bill George; Technology; Food & Beverage

27 Nov 2019
Sharpening Your Skills

Secrets for Creating a Long-Lasting Brand

of Social Media MarketingA decade-and-a-half after the dawn of social media marketing, brands are still learning what works and what doesn't with... View Details

Keywords: by Sean Silverthorne; Retail

Web

Batten Hall | About

and covers a wide range of disciplines including social and cultural entrepreneurship, health and sciences, technology, and consumer fields. About the Name Frank & Jane Batten Batten Hall was named for media... View Details

08 May 2024
News

Michael Bloomberg (MBA 1966) Awarded Medal of Freedom

Michael Bloomberg (MBA 1966) was one of 19 people awarded the Presidential Medal of Freedom at the White House on May 2. “From finance to media to philanthropy, Michael Bloomberg has revolutionized our economy,” President Biden said as he... View Details

26 Jun 2007
First Look

First Look: June 26, 2007

the room in order to force its owner to get out of bed. Beset by media attention and consumer interest but still at least a year away from the ability to debut Clocky, Nanda must navigate a series of challenges and difficult decisions in... View Details

Keywords: Martha Lagace

28 Apr 2023
Blog Post

From Harvard Business School to Spotify: Four Lessons in My Journey to Land My Dream Job

your MBA experience From the first day of my MBA, my classmates knew that I loved music and wanted to explore careers in Entertainment and Media. On the professional front, I joined the Entertainment & Media Club, became the VP of... View Details

27 Jan 2023
Op-Ed

Have We Lost Sight of Integrity?

Every month, another leader creates an onslaught of media coverage for being dishonest. Have we lost sight of the importance of leaders with integrity? Why do failed leaders get so much more attention than those who are doing things the... View Details

Keywords: by Bill George

18 Mar 2008
First Look

First Look: March 18, 2008

leadership is useful in identifying potentially effective spreaders of WOM among very loyal customers, it is less useful for the sample of less loyal customers. We suggest a measure of one's social network breadth may help to identify... View Details