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  • All HBS Web  (2,753)
    • People  (3)
    • News  (546)
    • Research  (1,360)
    • Events  (12)
    • Multimedia  (244)
  • Faculty Publications  (1,066)
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  • March 2025
  • Supplement

MC Tool (B)

By: Richard S. Ruback and Royce Yudkoff
Video supplement to HBS Case No. 213-013. Instructors should consider the timing of making videos available to students, as they may reveal key case details. View Details
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Ruback, Richard S., and Royce Yudkoff. "MC Tool (B)." Harvard Business School Multimedia/Video Supplement 225-724, March 2025.
  • April 2025
  • Supplement

Transformative Social Impact: Health Leads (B)

By: V. Kasturi Rangan and Sarah Appleby
Video Supplement to HBS Case No. 517-022 and 517-024. Instructors should consider the timing of making videos available to students, as they may reveal key case details. View Details
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Rangan, V. Kasturi, and Sarah Appleby. "Transformative Social Impact: Health Leads (B)." Harvard Business School Multimedia/Video Supplement 525-702, April 2025.
  • July 2025
  • Article

Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers

By: Mengjie Cheng and Shunyuan Zhang
The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details
Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding
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Cheng, Mengjie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Management Science 71, no. 7 (July 2025): 5910–5932.
  • September 2020
  • Supplement

The Reinvention of Kodak (A) Case Supplement

By: Ryan Raffaelli
This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class. View Details
Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy
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Raffaelli, Ryan. "The Reinvention of Kodak (A) Case Supplement." Harvard Business School Multimedia/Video Supplement 421-707, September 2020.
  • September 2020
  • Case

The Reinvention of Kodak (C) Case Supplement

By: Ryan Raffaelli
This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class. View Details
Keywords: CEO; Competitive Strategy
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Raffaelli, Ryan. "The Reinvention of Kodak (C) Case Supplement." Harvard Business School Multimedia/Video Case 421-706, September 2020.
  • December 2020
  • Supplement

The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship (B) Case Supplement

By: Rohit Deshpandé
This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class. View Details
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Deshpandé, Rohit. "The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship (B) Case Supplement." Harvard Business School Multimedia/Video Supplement 520-721, December 2020.
  • August 2018 (Revised October 2019)
  • Case

C3.ai—Driven to Succeed

By: Robert Simons and George Gonzalez
CEO Tom Siebel navigates his artificial intelligence (ai) startup through a series of pivots, market expansions, and even an elephant attack to become a leading platform ad service provider. The case describes his unusual management approach emphasizing employee... View Details
Keywords: Strategy Execution; Performance Measurement; Critical Performance Variables; Strategic Boundaries; Internet Of Things; Artificial Intelligence; Software Development; Big Data; Machine Learning; Business Startups; Management Style; Business Strategy; Performance; Measurement and Metrics; Organizational Culture; AI and Machine Learning; Digital Transformation; Applications and Software; Digital Marketing; Analytics and Data Science; Technology Industry; United States; California
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Simons, Robert, and George Gonzalez. "C3.ai—Driven to Succeed." Harvard Business School Case 119-004, August 2018. (Revised October 2019.)

    Negotiation Insight Series by Professor Malhotra

    In 2020, I created a series of 40 short videos with free advice on negotiationView Details
    • February 2010 (Revised October 2010)
    • Case

    YouTube: Time to Charge Users?

    By: Anita Elberse and Sunil Gupta
    In January 2010, YouTube, the world's largest online video aggregator, was still seeking to become profitable. Was the time right for Google, YouTube's parent company, to charge users seeking to upload content, as some analysts had suggested—and if so, who should be... View Details
    Keywords: Digital Marketing; Business Model; Cost; Profit; Revenue; Consumer Behavior; Internet and the Web; Motion Pictures and Video Industry
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    Elberse, Anita, and Sunil Gupta. "YouTube: Time to Charge Users?" Harvard Business School Case 510-053, February 2010. (Revised October 2010.)
    • December 2020
    • Supplement

    The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship Case Supplement

    By: Rohit Deshpandé
    This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class. View Details
    Citation
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    Deshpandé, Rohit. "The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship Case Supplement." Harvard Business School Multimedia/Video Supplement 520-720, December 2020.
    • September 2020
    • Case

    The Reinvention of Kodak (A) Multimedia Case

    By: Ryan Raffaelli
    This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class. View Details
    Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy
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    Raffaelli, Ryan. "The Reinvention of Kodak (A) Multimedia Case." Harvard Business School Multimedia/Video Case 421-704, September 2020.
    • 05 Nov 2024
    • Video

    Leading and Building a Culture of Innovation

    • 19 Dec 2023
    • Blog Post

    Answering Your Questions About the HBS MBA Application

    finalize your applications in the next few weeks! We also encourage you to check out the FAQs webpage and our Pep Talk video series. Top 5 Questions We Get from Applicants 1. Does HBS have a preference between the GMAT and GRE? We do not... View Details
    • August 1996 (Revised October 1996)
    • Case

    Howard, Shea & Chan Asset Management (D): Sales Presentation

    By: Benson P. Shapiro
    Provides the context and hard copy material to accompany a video sales presentation. Participants are asked to develop criteria for evaluating a sales presentation and then to apply the criteria to the video presentation. View Details
    Keywords: Sales; Presentations; Performance Evaluation
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    Shapiro, Benson P. "Howard, Shea & Chan Asset Management (D): Sales Presentation." Harvard Business School Case 597-024, August 1996. (Revised October 1996.)
    • Clubs

    Gaming and Game Industry Club

    Keywords: Entertainment / Media / Sports; Technology
    • September 2021
    • Supplement

    Helena Divišová

    By: Richard S. Ruback and Royce Yudkoff
    Video supplement to 220-020. View Details
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    Ruback, Richard S., and Royce Yudkoff. "Helena Divišová." Harvard Business School Multimedia/Video Supplement 222-703, September 2021.
    • Link

    How to Negotiate Your Offer

    • December 2003 (Revised April 2004)
    • Case

    Blockbuster Inc. & Technological Substitution (D): The Threat of Direct Digital Distribution

    Examines the emergence of technologies for delivering video content to consumer homes via direct digital distribution and investigates the strategic options facing video rental giant Blockbuster Inc. as it tries to respond to the new technological substitutes. Examines... View Details
    Keywords: Organizational Change and Adaptation; Risk and Uncertainty; Decisions; Technological Innovation; Competition; Change Management; Motion Pictures and Video Industry; Motion Pictures and Video Industry
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    Coughlan, Peter J., and Jenny Illes. "Blockbuster Inc. & Technological Substitution (D): The Threat of Direct Digital Distribution." Harvard Business School Case 704-463, December 2003. (Revised April 2004.)
    • August 2010 (Revised June 2020)
    • Teaching Note

    Generation Investment Management (TN)

    By: Sandra J. Sucher
    Teaching Note for 613-002. The case and/or its teaching note includes references to case supplement videos that are intended for students to view, along with the written case, before class. As a reminder, the (A) video supplement is intended for students to view... View Details
    Keywords: Investment; Development Economics; Environmental Sustainability; Energy Generation; Rural Scope; Non-Renewable Energy; Pollutants; Financial Services Industry; India
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    Sucher, Sandra J. "Generation Investment Management (TN)." Harvard Business School Teaching Note 611-006, August 2010. (Revised June 2020.)
    • Video

    Dexai Robotics - 'Alfred' assembling a salad

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