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  • 2013
  • Working Paper

NBC and the 2012 London Olympics: Unexpected Success

By: Stephen A. Greyser and Vadim Kogan
"The 2010 Vancouver Winter Games lost $223 million, astonishing for a 17-day event. Next year's London Summer Games, which cost a record Olympic rights fee of $1.18 billion, are expected to lose at least as much..." wrote Richard Sandomir in The New York Times. "NBC... View Details
Keywords: Success; Profit; Sports; Failure; Television Entertainment; Media and Broadcasting Industry; Sports Industry; Entertainment and Recreation Industry; Vancouver; Beijing; London; Brazil; Russia
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  • January 2022
  • Case

Walmart Goes Global (A)

By: Juan Alcácer
Keywords: Multinational Firms and Management; Success; Globalized Markets and Industries; Expansion; Market Entry and Exit; Failure; Retail Industry; Germany; China; Argentina; South Korea; Canada; Japan; Brazil; Africa; United Kingdom; United States; Mexico
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