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    Lauren H. Cohen

    Lauren Cohen is the L.E. Simmons Professor in the Finance & Entrepreneurial Management Units at Harvard Business School and a Research Associate at the National Bureau of Economic Research. He is an Editor of the Review of Financial... View Details

    Keywords: asset management; brokerage; financial services; federal government; investment banking industry; state government
    • 29 Oct 2014
    • Research & Ideas

    Inventing Products is Less Valuable Than Inventing Ideas

    social network that would allow everyone to share their lives with one another across geographies. "Compared to the value of the global network idea, the value of the actual product of a platform for... View Details
    Keywords: by Michael Blanding; Technology
    • March 1997
    • Case

    Sensormatic Electronics Corporation-1995

    By: Krishna G. Palepu and James Chang
    Sensormatic is a leading provider of security systems to the retail industry. The company relies on customer financing as a key component of its strategy. The company's growth strategy and accountingis attacked by short-sellers and the financial press. View Details
    Keywords: Analysis; Valuation; Financial Reporting; Financing and Loans; Financial Statements; Business Strategy
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    • 26 Jul 2006
    • Research & Ideas

    The Strategic Way to Go to Market

    participants? A: A channel steward is someone who is able to interpret the needs of customers (including latent needs) and construct appropriate channels to address them. It is important to underscore that in so doing, a channel steward... View Details
    Keywords: by Sean Silverthorne
    • January 1995
    • Case

    Understanding User Needs

    By: Marco Iansiti and Ellen Stein
    Presents an introduction to methods for understanding user needs in product development. Describes a number of techniques including the use of focus groups, interviews, questionnaires, the Kano method, Lead User analysis, the Product Value matrix, OFD, etc. Provides a... View Details
    Keywords: Customer Satisfaction; Customer Value and Value Chain; Product Development; Mathematical Methods
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    • Spring 2012
    • Article

    Sustainability at Dow Chemical

    By: Robert G. Eccles, Kathleen M. Perkins and Mark Weick
    Dow Chemical Company, which was founded in 1894, is now the second-largest chemical company in the world. From the outset, the company has been committed to high-technology research and commercial innovation in chemistry, advanced materials, and agro-sciences. But if... View Details
    Keywords: Value Creation; Corporate Strategy; Chemicals; Environmental Sustainability; Innovation and Invention; Chemical Industry
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    • Article

    Unconventional Insights for Managing Stakeholder Trust

    By: Michael Pirson and Deepak Malhotra
    Initiatives to build and maintain trust with various stakeholders, including customers, employees, suppliers and investors, are at the top of the executive agenda at many organizations. But most companies don't really understand how to manage stakeholder trust... View Details
    Keywords: Values and Beliefs; Knowledge Use and Leverage; Organizational Culture; Business and Stakeholder Relations; Perspective; Trust; Cooperation
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    • Profile

    Angela R. Hicks Bowman

    went door to door to sign up customers for a paid subscription service that rated local contractors. Her initial efforts were met with distressing indifference. “I’m very shy,” Hicks said in an Inc. magazine interview.... View Details
    • Research Summary

    Customer-Centricity as a Vehicle for Organic Growth

    By: Ranjay Gulati
    This body of work examines the mechanics of how firms grow profitably in commoditizing markets. Underlying the "customer-centricity" that many firms embrace today is a factor that will determine their success with this effort: enabling collaboration across... View Details

      Robert S. Kaplan

      Robert S. Kaplan is Senior Fellow and Marvin Bower Professor of Leadership Development, Emeritus at the Harvard Business School. He joined the HBS faculty in 1984 after spending 16 years on the faculty of the business school at Carnegie-Mellon University, where he... View Details

      Keywords: health care; nonprofit industry
      • February 1999
      • Case

      Lifeline Systems, Inc. (B)

      By: H. Kent Bowen and Marilyn Matis
      In 1997, Lifeline Systems continues to grow its service business to $32 million, 56% of the company's total revenues. More local hospital Lifeline programs turn over their monitoring service to Lifeline Central, expanding the company's subscriber base by 30%. The... View Details
      Keywords: Health Care and Treatment; Information Technology; Expansion; Cost Management; Growth and Development Strategy; Partners and Partnerships; Change; Customer Relationship Management; Service Operations; Age; Investment; Health Industry; Technology Industry; Cambridge; Boston
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        V. Kasturi Rangan

        Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details

        Keywords: advertising; agribusiness; apparel; automobiles; computer; consumer products; e-commerce industry; high technology; industrial goods; marketing industry; pharmaceuticals
        • Article

        Uninformed Consent

        By: Leslie K. John
        Companies want access to more and more of your personal data—from where you are to what’s in your DNA. Can they unlock its value while respecting consumers’ privacy? View Details
        Keywords: Personal Data; Privacy; Customers; Analytics and Data Science; Ethics; Governing Rules, Regulations, and Reforms
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        • May 2022
        • Supplement

        Borusan CAT: Monetizing Prediction in the Age of AI (B)

        By: Navid Mojir and Gamze Yucaoglu
        Borusan Cat is an international distributor of Caterpillar heavy machines. In 2021, it had been three years since Ozgur Gunaydin (CEO) and Esra Durgun (Director of Strategy, Digitization, and Innovation) started working on Muneccim, the company’s predictive AI tool.... View Details
        Keywords: AI and Machine Learning; Commercialization; Technology Adoption; Industrial Products Industry; Turkey; Middle East
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        • 08 Jul 2013
        • Research & Ideas

        Everything Must Go: A Strategy for Store Liquidation

        a different approach in the case of store liquidations," he says. "That's because you can close stores at different times; move inventory between stores; and take different markdowns in different locations. There's also a huge increase in View Details
        Keywords: by Julia Hanna; Retail
        • Web

        PhD Programs - Doctoral

        services, and information are exchanged. Research provides insights into how companies serve customers and approaches for measuring the impact of marketing efforts. Marketing PhDs are separated into two broad sub-fields: quantitative... View Details
        • 23 Dec 2002
        • Research & Ideas

        Partnering and the Balanced Scorecard

        the nature of the organization's business and how the organization intends to succeed and outperform competitors. It articulates the critical elements for a company's growth strategy 5: Objectives for growth in shareholder value Targeted... View Details
        Keywords: by Robert S. Kaplan & David P. Norton
        • March 2017
        • Case

        Cantel Medical

        By: John R. Wells and Gabriel Ellsworth
        Cantel Medical Corporation provided infection prevention and control products and services for patients, caregivers, and other healthcare providers. In 2016, Cantel generated sales of $665 million and net profits of $60 million, double the levels of five years earlier.... View Details
        Keywords: Cantel; Charles Diker; Furniture Industry; Matrix Organization; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Units; Business Growth and Maturation; Business Organization; For-Profit Firms; Chemicals; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Health; Health Care and Treatment; Business History; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Organizational Structure; Problems and Challenges; Research and Development; Opportunities; Strategy; Adaptation; Business Strategy; Competitive Strategy; Corporate Strategy; Diversification; Expansion; Information Technology; Biotechnology Industry; Chemical Industry; Health Industry; Manufacturing Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; United States; New Jersey
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        • January 2022
        • Case

        Bee-ing Better at Bombas

        By: Elizabeth A. Keenan, Youngme Moon and John Masko
        David Heath and Randy Goldberg founded Bombas in 2013 to serve two missions: to deliver the “best socks in the history of feet,” and to donate socks (the most requested item in homeless shelters) to Americans experiencing homelessness. Eight years later, Bombas had... View Details
        Keywords: Social Entrepreneurship; Values and Beliefs; Brands and Branding; Marketing Strategy; Digital Marketing; Distribution; Corporate Social Responsibility and Impact; Mission and Purpose; Quality; Business and Stakeholder Relations; Human Needs; Poverty; Growth and Development Strategy; Apparel and Accessories Industry; New York (city, NY)
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        • November 1999
        • Case

        E.I. du Pont de Nemours and Company (B)

        DuPont must decide whether to launch a new non-GM (genetically modified) soybean that is tolerant to chemical sprays. In the face of rapid introductions of GM products by competitors, DuPont faces the challenge of ensuring the identity preservation of its new product... View Details
        Keywords: Business Model; Customer Value and Value Chain; Genetics; Agriculture and Agribusiness Industry
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