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Show Results For
- All HBS Web
(765)
- People (4)
- News (217)
- Research (447)
- Events (5)
- Multimedia (9)
- Faculty Publications (280)
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
complex situation instead of adding to the complexity. This is the case for permission marketing that seems to undo the marketing clutter, and also for personal television services that undo the confusing system of TV channels and... View Details
Keywords: by Martha Lagace
- Web
Post-war PR Campaigns Reaching Wide Audiences | Baker Library | Bloomberg Center | Harvard Business School
medium of television by underwriting The U.S. Steel Hour , which showcased up-and-coming actors in serious dramas by renowned playwrights. Sponsored messages during the program provided an opportunity for U.S. Steel to inform the public... View Details
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
Carter are celebrating James’ third NBA championship. The duo will soon have to decide on a strategy for their media businesses—their film and television production company SpringHill Entertainment as well as their digital sports platform... View Details
Keywords: Sean Silverthorne
- 01 Jun 2024
- News
Conducting Business
In 2015 I moved from New York City to Madison, Connecticut, where I met, quite by chance, Ginny Vancil and her brother, Richard. I thought, How many Vancils can there be in the world? I asked if they knew Richard “Dick” Vancil, who was my first professor for my first... View Details
- 12 Nov 2008
- First Look
First Look: November 12, 2008
"Dubai's answer to Pixar" in a recent magazine article, Lammtara's first animated television show, FREEJ, had taken the Arabian Gulf region by storm a year ago. It was November 2007, and the second season of FREEJ had aired... View Details
Keywords: Martha Lagace
- 01 Mar 2013
- News
Leveraging Female Talent
over the world. My sample includes CEOs of large companies, board members, political figures, Olympic athletes, writers, and television personalities, among others. About 10 percent are men. I understand you're also considering the issue... View Details
- 27 Aug 2013
- First Look
First Look: August 27
and to sell media time. A second objective of the case is to understand the implications of social TV viewing, the audience engagement that results when people watch television with a smartphone or tablet in hand, participating in a... View Details
Keywords: Sean Silverthorne
- 04 Mar 2013
- Lessons from the Classroom
Lessons from Running GM’s OnStar
directing the engineering unit/group to disrupt its usual integration processes—all for a nascent uncertain venture. The team's marketing techniques were disruptive, too. Whereas automotive marketers traditionally relied on television... View Details
- Web
For Guests | Commencement 2025
Cambridge/Greater Boston. The above ceremonies will also be televised in Klarman Hall Auditorium for guests of graduates. Klarman Hall Auditorium offers air conditioning and comfortable seating. Guests may find this location more... View Details
- 05 Feb 2014
- Research & Ideas
Can Putin Score Olympic Gold?
million. Now with a $1.2 billion rights fee for London, most pundits expected it to lose between $100 and $200 million. Instead, NBC not only broke even on the Games, but it also made it the most viewed television event in United States... View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
games themselves. Then mix in the strong support of global brands and count the extensive television coverage (over 5,500 hours in this country alone) and record audiences that have tuned in during the initial broadcasts from London, and... View Details
- 01 Oct 2000
- News
Books
his creation of multidivisional structures present a fascinating portrait of one of the century's most impressive business minds. Neil McElroy and D. Paul ("Doc") Smelser of Procter & Gamble introduced soap operas to radio and television... View Details
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
television and websites did to print? Two former public radio producers launch a podcast network, entering what they call the last frontier of digital media. What needs to be added to their creative hothouse if it is ever to become a... View Details
Keywords: Dina Gerdeman
- 29 Oct 2013
- First Look
First Look: October 29
2013, Lance Armstrong admitted in a television interview with Oprah Winfrey that he "doped" in each of his record seven consecutive Tour de France victories, confirming the findings a few months earlier by the U.S. Anti-Doping... View Details
Keywords: Sean Silverthorne
- 06 Feb 2012
- Research & Ideas
Kodak: A Parable of American Competitiveness
process often sparks ideas that lead to creation of innovative new products, Shih explains. So when American companies allow the production of high-tech products like televisions and memory chips to disappear from the local landscape,... View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
of the event. Are we talking about figure skating, a sport whose artistry and excitement regularly attract huge television audiences (including many women viewers), or bobsledding, which normally attracts little attention in the United... View Details
- Web
Podcast - HBS Online
speaks with host Chris Linnane about how negotiation's improvisational nature makes it much like jazz. He also shares stories about a former president's photo and the acquisition of a television system to illustrate strategies for... View Details
- 01 Sep 2013
- News
Who Are We?
on their laurels"—are messages he has offered as the author of two books on brand management, an expert commentator in television and print media, and a speaker at major conferences and events. "Consulting companies need to establish a... View Details
- Web
Oral Histories | Baker Library
Tech Built, which had created a design for a partially fabricated house. And there was two-hour special about them; Ford Motor used to sponsor Sunday afternoon television program, and I don't remember what they called it, but that was in... View Details
- 03 Mar 2003
- Research & Ideas
The Ingredients of a Deal Disaster
theme parks—was to ensure a steady flow of creative software for its global hardware businesses. Senior MCA management agreed to the acquisition, expecting the new, cash-rich Japanese parent to provide capital for acquiring more record companies, a View Details