Supply ＆ Demand - Publications - Faculty & Research

23 Sep 2014
First Look

First Look: September 23

conduct-that diffuse global standards. But little is known about the conditions under which companies adhere to these standards. We conduct one of the first large-scale comparative studies to determine which international, domestic, civil society, and market... View Details

Keywords: Sean Silverthorne

07 Feb 2012
First Look

First Look: February 7

responsibility for formulating the energy strategy-and thus the Russia policy-for essentially all of Europe? The resolutions of these two puzzles are, I show, interlinked; they also demand theoretical innovation. With several case... View Details

Keywords: Sean Silverthorne

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

program. They discover that the distribution channel is not aggressively pushing the new product. Their own sales force resources are constrained. The few available salespeople must stay focused on generating and maintaining demand for... View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

10 Mar 2015
Research & Ideas

The Surprising Winners and Losers in the Retail Revolution

and best options in-store along with the electrical supplies and tools you will need to install the fixture. Online they carry an endless aisle of products and they provide videos and expert advice to help with installation. They do not... View Details

Keywords: by Sean Silverthorne; Retail

19 Oct 2015
Research & Ideas

Business Research that Makes for Smarter Public Policy

academics are uniquely suited to play, says Karen Mills, former administrator of the US Small Business Administration (SBA) and now a senior fellow at HBS. “When I went to Washington, I saw a tremendous need for fact-based analysis to inform policymaking,” she says.... View Details

Keywords: by Michael Blanding

12 Aug 2002
Op-Ed

Using Big Business to Fight Poverty

when harnessed to development work. In 1992, having come under pressure from the Green Party in Germany, DaimlerBenz (as it was then known) started looking for ways to use more renewable natural fibers in its automobiles. At the same time, the Brazilian government was... View Details

Keywords: by George C. Lodge

08 Jul 2014
First Look

First Look: July 8

competitors in a local market. We provide evidence that these results are due to a sorting effect, whereby firms trade-off service quality and price, and in turn, the incumbent attracts service (price) sensitive customers in markets where it has View Details

Keywords: Carmen Nobel

February 2022 (Revised September 2022)
Case

Lilium: Preparing for Takeoff

By: Navid Mojir, Vincent Dessain, Mette Fuglsang Hjortshoej and Emer Moloney

Lilium is a German company focused on developing electric vertical takeoff and landing vehicles (eVTOLs) that can be used to offer air taxi services. The company went public in September 2021 through a special purpose acquisition company (SPAC) deal, raising more than... View Details

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November 2017
Teaching Note

Tencent

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 718-426. Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking... View Details

Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Value Creation; Emerging Markets; Product Development; Segmentation; Business Units; Communication; Profit; Communications Industry; Entertainment and Recreation Industry; Financial Services Industry; Information Industry; Information Technology Industry; Media and Broadcasting Industry; Motion Pictures and Video Industry; Music Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; Web Services Industry; Asia; China; Canton (province, China)

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February 2017
Supplement

JCDecaux, 2016: Global Leader ... Again

By: John R. Wells and Gabriel Ellsworth

In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details