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  • Web

Baker Library / Bloomberg Center | About

information systems for Salomon Brothers. In 1981, with the idea for a technology company that would bring greater transparency and fairness to the financial system, he launched a small startup in a one-room office. Today, Bloomberg L.P.... View Details
  • March 2023 (Revised May 2025)
  • Case

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader
Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Switzerland; Germany; United States
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  • September 2016 (Revised September 2016)
  • Case

Spectio: A Digital Lighting Company

By: Rajiv Lal and Sarah McAra
Spectio Tech, founded in 2005, developed and implemented intelligent LED lighting solutions for the industrial market. Sensors and wireless connectivity embedded in its LED fixtures not only significantly reduced lighting-related energy use—by up to 90% in some... View Details
Keywords: Internet Of Things; IoT; LED Lighting; Start-up; Energy Efficiency; Information Technology; Technology Adoption; Technological Innovation; Business Startups; Internet and the Web
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  • Web

Judges - Alumni

Culture, B2B, B2C, Go-to-Market Strategy, Market Research, Marketing, Brand Building, Remote Work, Strategic Partnerships, Social Impact, Scaling, Product Roadmap, Pitch Feedback Advice Focus most of your energy on clearly articulating... View Details
  • May–June 2023
  • Article

Should Your Start-up Be For-profit or Nonprofit?: A Guide for Social Entrepreneurs

By: Cait Brumme and Brian Trelstad
Years ago the line between nonprofit and for-profit enterprises was clear, but that has changed. Nonprofits now offer products that compete with those of the best for-profits, and for-profits can deliver as much social value as charities. Despite the blurred... View Details
Keywords: Business Startups; Social Entrepreneurship; Mission and Purpose; Nonprofit Organizations; For-Profit Firms; Decision Choices and Conditions
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  • December 2004 (Revised July 2005)
  • Case

Extend Fertility

By: Myra M. Hart and Sylvia Sensiper
Focuses on the search for opportunity, the generation and evaluation of business concepts, creation of a business plan, and the start-up process. Follows experienced entrepreneur Christy Jones as she combines her business skills and personal experience to generate new... View Details
Keywords: Opportunities; Business Plan; Entrepreneurship; Personal Development and Career; Social Issues; Gender; Business Startups; Biotechnology Industry
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  • 10 Apr 2007
  • First Look

First Look: April 10, 2007

School Case 207-084 Following a successful model in Europe, JP Morgan has introduced a set of five U.S. retail mutual funds with an investment philosophy and marketing strategy grounded in behavioral finance. The asset management group... View Details
Keywords: Martha Lagace
  • Web

Launching Tech Ventures | HBS Online

or growth-stage startup in a product management, business development, sales, or marketing role. "As someone who’s worked in a large company for the past 20-plus years, it gave me the foundation and... View Details
  • 01 Sep 2023
  • News

Global Outposts Expand HBS’s Intellectual Footprint

Since taking over as CEO of Tata Steel in 2013, T. V. Narendran had sought to transform India’s oldest steel manufacturing firm to ready it for a rapidly evolving business world. He instilled financial discipline, acquired new businesses, and launched digital... View Details
Keywords: Jennifer Gillespie
  • July 2024
  • Case

Roja Garimella: Developing a Founder's Judgment

By: Reza Satchu and Patrick Sanguineti
Roja Garimella’s path to becoming a founder was anything but straight. Setting her sights on a career in medicine since childhood, she committed to medical school with her acceptance to college. And yet, throughout her studies, she continually explored alternative... View Details
Keywords: Entrepreneurship; Personal Development and Career; Entrepreneurial Finance; Business Startups; Judgments; Financial Services Industry; Health Industry
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  • September 2001 (Revised May 2006)
  • Case

Webvan

Examines Webvan's operations and the processes by which it delivers groceries that were ordered from the Internet to customers' homes. Recounts Webvan's history from founding through early 2001 and concentrates on the unique approaches to warehousing, delivery,... View Details
Keywords: Business Model; Failure; Business Startups; Consumer Products Industry; Service Industry
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  • 27 May 2022
  • Blog Post

Q&A with the HBS Armed Forces Alumni Association, MBA Class of 2023

Southern California; Political Science Military experience: Aircraft Maintenance Officer, US Air Force Why did you decide to pursue an MBA? Instead of pursuing an MBA directly after my service, I decided to join an edtech startup in San... View Details
  • 14 Sep 2023
  • Blog Post

MBAs Accelerate Their Social Enterprise Ventures

startup to tackle product accessibility for the disability community. Many products and websites today are inaccessible to people with disabilities despite over 30 years of the Americans Disabilities Act which prohibits disability... View Details
  • October 2023 (Revised March 2024)
  • Case

Fantuan

By: Feng Zhu and David Lane
In 2023, CEO Randy Wu was considering the optimal growth strategy for Fantuan, a restaurant food delivery platform that had expanded from its 2014 founding in Vancouver, Canada to serve the Chinese demand for Asian cuisine in urban markets across Australia, Canada, the... View Details
Keywords: Business Startups; Customer Focus and Relationships; Diasporas; Entrepreneurship; Digital Platforms; Growth Management; Business Strategy; Diversification; Expansion; Growth and Development Strategy; Service Industry; Food and Beverage Industry; United States; Canada; United Kingdom; Australia
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  • March 1995 (Revised May 1997)
  • Case

Stonyfield Farm: September 1994

Samuel Kaymen and Gary Hirshberg founded Stonyfield Farm in 1983, in part to demonstrate that "environmentally and socially responsible businesses can also be profitable." In 1994, the company has grown to over $21 million in revenues, derived mainly from refrigerated... View Details
Keywords: Growth Management; Animal-Based Agribusiness; Food; Business Growth and Maturation; Business Startups; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; New Hampshire; California; Russia
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  • August 2018
  • Case

MISHA: Modernizing the World of Shisha

By: William R. Kerr and Gamze Yucaoglu
The case opens in 2017 with two of the five co-founders of MISHA telling the company’s CEO Michal Portz that they believe it is time for the global venture to shut down its operations and cease investments. Portz and another co-founder believe MISHA can still... View Details
Keywords: Innovation And Management; Entrepreneurship; Private Sector; For-profit Firms; Business Strategy; Decision; Business Startups; Emerging Markets; Business Model; Marketing Strategy; Distribution Channels; Market Entry and Exit; Growth and Development Strategy; Competitive Advantage; Value Creation; Decision Choices and Conditions; Technology Industry; Qatar; United States
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  • April 2001 (Revised March 2003)
  • Case

XUMA

By: Andrew P. McAfee and Kerry Herman
XUMA is a Silicon Valley start-up that builds customized eBusiness software suites for its corporate clients. This market is crowded with large players, including the major consulting and systems integration companies. To date, building these suites has been a very... View Details
Keywords: Production; Software; Business Startups; Innovation and Invention; Information Technology Industry; California
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  • 12 Feb 2020
  • Blog Post

Trying Out New Career Options with SIPs (Short Intensive Programs)

transactions. In this short intensive program, faculty will evaluate innovative strategies to create new marketplaces and opportunities, examine the key challenges in competing with large incumbent firms, and show how incumbents can defend their View Details
  • 13 Jun 2011
  • HBS Case

Mobile Banking for the Unbanked

we need.” The Harvard Business School case study Mobile Banking for the Unbanked explores two very different examples of mobile financial service models: WIZZIT, a third-party startup that teamed with a major bank to provide standard... View Details
Keywords: by Carmen Nobel; Banking; Communications; Telecommunications
  • Web

Organizational Leadership Course | HBS Online

and less averse to having difficult conversations. Juliana Casale Head of Marketing at Crazy Egg Learn to lead at scale and mobilize your employees as you transition your business from a startup into a... View Details