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  • 01 Mar 2012
  • News

Capitalism’s New Agenda

theatrical for some people. But odd as it may seem, their concerns were not very different from the concerns we heard when we talked to business leaders around the world about the problems they thought might constitute material threats to the sustainability of View Details
Keywords: Joseph L. Bower, Herman B. Leonard, and Lynn S. Paine; social activism; Occupy Wallstreet; Corporate Services; Finance

    Jeremy Yang

    Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products for... View Details
    Keywords: advertising; media; entertainment; information; consumer products

      Julian De Freitas

      Julian De Freitas is an Assistant Professor of Business Administration in the Marketing Unit, and Director of the Ethical Intelligence Lab, at Harvard Business School. He earned his PhD in psychology from Harvard, masters from Oxford, and BA from Yale. He teaches... View Details

      Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry

        Pedro Tarak

        Keywords: B Corporation
        • June 2018 (Revised April 2021)
        • Case

        Valuing Snap After the IPO Quiet Period (A)

        By: Marco Di Maggio, Benjamin C. Esty and Gregory Saldutte
        Snap, the disappearing message app, went public at $17 per share on March 2, 2017, making its two 20-something founders the youngest self-made billionaires in the country. Over the next three weeks, 14 analysts made investment recommendations on Snap: two with buy... View Details
        Keywords: Sell-side Analysts; Underwriters; Investment Banking; Social Network; Discounted Cash Flow; Cost Of Capital; Conflicts Of Interest; Corporate Governance; Advertising; Quiet Period; ＂DCF Valuation,＂; Business Startups; Digital Marketing; Initial Public Offering; Information Infrastructure; Valuation; Venture Capital; Forecasting and Prediction; Social Media; Advertising Industry; Entertainment and Recreation Industry; Web Services Industry; United States; California
        Related
        • March 2016 (Revised May 2018)
        • Case

        ASOS PLC

        By: John R. Wells and Gabriel Ellsworth
        Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details
        Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London
        Related
        • 11 Jan 2021
        • Working Paper Summaries

        The Political Effects of Immigration: Culture or Economics?

        Keywords: by Alberto Alesina and Marco Tabellini

          Channing Spencer

          Channing Spencer is a Doctoral Candidate in the Organizational Behavior program jointly offered by Harvard Business School and the Department of Sociology at Harvard. She is also an affiliate of the Institute for Quantitative Social Science (IQSS).
          View Details
          • 14 Feb 2017
          • News

          The Value of a Facebook Fan: Does “Liking” Influence Consumer Behavior?

          • December 2016 (Revised December 2018)
          • Case

          From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem

          By: Elie Ofek and Margot Eiran
          In June 2016, Benjamin (Bibi) Netanyahu, Prime Minister of Israel, wrestled with how to sustain Israel’s strong innovation track record and the country’s reputation as the “startup nation.” Despite the economic miracle the country had wrought since its founding, he... View Details
          Keywords: Israel; Israeli Start-up Nation; Innovation Economy; Entrepreneurial Mindset; Scaling-up; Unicorns; Innovation Clusters; High-tech; Innovation Management; Multinational Corporation R＆D Centers; Social Equality; Two-tier Economy; Liberalizing An Economy; Foreign Investment; Military Service; Quality Of Human Capital; Socioeconomic Gaps; Labor Force Participation; Government Initiatives; Innovation and Management; Entrepreneurship; Venture Capital; Business Startups; Government and Politics; Economy; Equality and Inequality; Education; Resource Allocation; Globalization; Israel
          Related
          • June 5, 2015
          • Article

          How Banking Analysts' Biases Benefit Everyone Except Investors

          By: George Serafeim, Joanne Horton and Shan Wu
          Keywords: Banking; Sell-side Analysts; Financial Analysis; Financial Analysts; Career Management; Career Advancement; Labor Market; Prejudice and Bias; Investment Banking; Personal Development and Career
          Related
          • Research Summary

          Overview

          My research is centrally concerned with aspects of social cognition writ large, i.e., organizational identity, learning, creativity, intelligence, and leadership, as well as its social embeddedness in larger systems of meaning arising from organizational fields, market... View Details

            Julian J. Zlatev

            Julian Zlatev is an assistant professor of business administration in the Negotiation, Organizations & Markets Unit. He teaches the second-year Negotiation course.

            Professor Zlatev’s research interests include ethics and morality, trust, impression... View Details

            • December 2012
            • Case

            Ocean Mist Farms

            By: David E. Bell, Jose B. Alvarez, Mary Shelman and Michael Norris
            In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk commodity. View Details
            Keywords: Agribusiness; Agriculture and Agribusiness Industry; United States; California
            Related
            • 13 Jul 2021
            • News

            Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

            • September 2019 (Revised May 2020)
            • Supplement

            Keroche (D): Transforming the Core Business

            By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
            This case describes Keroche co-founder Tabitha Karanja’s decision to exit the wine business following the Kenyan government’s 2007 increase in excise taxes on wine. In August 2007, Keroche introduced the vodka drink Viena Ice as a replacement for its fortified wines,... View Details
            Keywords: Keroche; Alcohol; Alcoholic Beverages; Alcoholic Drinks; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Viena Ice; Beer; Beer Market; Premium Beer; Manufacturing; Summit Lager; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
            Related
            • 2022
            • Book

            Purpose + Profit: How Business Can Lift Up the World

            By: George Serafeim
            The roadmap and best practices to reap the enormous value that can emerge when your business prioritizes social and environmental goals—such as climate change, diversity and inclusion, and sustainability—right alongside the pursuit of profit.

            We not only... View Details
            Keywords: ESG (Environmental, Social, Governance) Performance; Profitability; Business And Society; Organizations; Mission and Purpose; Goals and Objectives; Social Issues; Environmental Sustainability; Value Creation; Organizational Change and Adaptation
            Related
            • January 2021 (Revised March 2021)
            • Case

            THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

            By: Jill Avery, Ayelet Israeli and Emma von Maur
            THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
            Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
            Related
            • 21 Jan 2022
            • News

            Professor Kash Rangan: Enlightening

            • Awards

            Paul E. Green Award

            By: Eva Ascarza
            Finalist for the 2017 Paul E. Green Award from the Journal of Marketing Research for “Beyond the Target Customer: Social Effects in CRM campaigns” (June 2017) with Peter Ebbes, Oded Netzer and Matthew Danielson. View Details