Publications
Publications
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- All HBS Web
(11,090)
- Faculty Publications (1,643)
- 2015
- Book
Strong Brands, Strong Relationships
By: Susan Fournier, Michael Breazeale and Jill Avery
From the editorial team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of... View Details
- May 2015 (Revised May 2017)
- Case
Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
By: John A. Quelch and Margaret L. Rodriguez
In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion... View Details
Keywords: New Product Management; Consumer Segmentation; Global Marketing; Corporate Social Responsibility; Healthcare; Sustainability; Health Care and Treatment; Environmental Sustainability; Marketing; Segmentation; Product Development; Product Launch; Corporate Social Responsibility and Impact; Product Positioning; Consumer Products Industry; Brazil; United States
- 2015
- Book
MOVE: Putting America's Infrastructure Back in the Lead
Americans are stuck. We live with travel delays on congested roads; shipping delays on clogged railways; and delays on repairs, project approvals, and funding due to gridlocked leadership. These delays affect us all, whether you are a daily commuter, a frequent flyer,... View Details
Keywords: United States; Railroad History; Airlines; Airline Industry; Air Transportation; Passenger Transportation; Cities; Urban Planning; Freighting; Change; Leadership; Public Policy; Change Leadership; Public Finance; Infrastructure; Policy; Technological Innovation; Change Management; Leading Change; Urban Development; Project Finance; Entrepreneurship; City; Transportation; Transportation Industry; Shipping Industry; Rail Industry; Air Transportation Industry; United States
- Article
Does Management Matter in Schools?
By: Nicholas Bloom, Renata Lemos, Raffaella Sadun and John Van Reenen
We collect data on operations, targets and human resources management practices in over 1,800 schools educating 15-year-olds in eight countries. Overall, we show that higher management quality is strongly associated with better educational outcomes. The UK, Sweden,... View Details
Keywords: Management; Education; Business Strategy; Education Industry; Germany; Sweden; India; Canada; Italy; Brazil; United Kingdom; United States
- May–June 2015
- Article
Higher-Ambition CEOs Need Higher-Ambition Boards
By: Edward Ludwig, Elise Walton and Michael Beer
The authors opine that ambitious chief executives (CEOs) of corporations need corporate boards which are also ambitious and accommodative of them. According to the authors good corporate governance and financial performance are the main requirements for good board-CEO... View Details
- April 2015
- Supplement
Novartis Pharmaceuticals Corp: Redefining Success in the U.S. (B)
By: Gautam Mukunda, Thomas DeLong and Aldo Sesia
This (B) case describes the actions André Wyss, president of Novartis Pharmaceuticals Corporation, took in early 2012 to transform the company's General Medicines group and build its specialty medications, marketing the selling capabilities in the face of falling... View Details
- April 2015 (Revised April 2022)
- Case
Bankruptcy in the City of Detroit
By: Stuart Gilson, Kristin Mugford and Annelena Lobb
The June 2013 bankruptcy of the city of Detroit, Michigan was, at the time, the largest municipal bankruptcy in American history. Detroit had struggled for years with a weakening tax base, high unemployment, a heavy debt load and increasing retiree costs. These... View Details
Keywords: Chapter 9; Chapter 11; Bankruptcy; Municipal Finance; Restructuring; Financial Liquidity; Insolvency and Bankruptcy; City; Government Administration; Public Sector; Financial Crisis; Financial Management; Failure; Labor Unions; Urban Development; Budgets and Budgeting; Decision Making; Demographics; Economics; Finance; Public Administration Industry; Michigan; Detroit
- April 2015 (Revised June 2016)
- Case
The Transformation of NCR
By: David Collis, Raffaella Sadun and Matthew Shaffer
During his tenure as CEO since 2005, Bill Nuti had moved NCR Corporation (originally National Cash Register) from its historical competence in hardware to become a provider of hardware and software for managing transactions across a range of industries and payments... View Details
- 2015
- Chapter
Government and the Minimalist Platform: Business at the Kumbh Mela
By: John D. Macomber and Tarun Khanna
India's Kumbh Mela, a religious festival occurring once every 12 years at the confluence of the Ganges and Yamuna rivers, attracts over 80 million pilgrims to a temporary "pop-up megacity" over the course of two months. A team of faculty and students from five Harvard... View Details
- 2015
- Chapter
Leave No Slice of Genius Behind: Selecting and Developing Tomorrow's Leaders of Innovation
By: Linda A. Hill
More than ever, leaders of nearly every kind of organization view their human resources teams as essential to institutional well-being and long-term growth and sustainability. That's the central and animating theme of "The Rise of HR: Wisdom from 73 Thought Leaders," a... View Details
- March 2015 (Revised December 2016)
- Case
Philips Healthcare Latin America
By: Sunil Gupta
On a beautiful sunny afternoon in October 2013, Daniel Mazon (GMP 15), decided to take some time out of his busy schedule of the General Management Program (GMP) at the Harvard Business School to reflect on his company's situation. Mazon was the Vice President and... View Details
- March 2015
- Case
Twine Health
By: Robert S. Huckman, Ariel D. Stern and Matthew G. Preble
In late 2014, Dr. John Moore (CEO), Frank Moss (chairman), and Scott Gilroy (CTO) of Twine Health (Twine) had to resolve several challenges that threatened to restrict the widespread dissemination of its sole product, Twine. Twine was a cloud-based platform that... View Details
- March 2015
- Teaching Note
Gerry Pasciucco at AIG Financial Products
By: Gautam Mukunda and Thomas J. DeLong
- March 2015
- Case
BOLT: Seed Venture Capital Firm
By: William A. Sahlman and Robert F. White
BOLT is a different kind of seed venture capital firm built to serve the needs of early-stage startups at the intersection of hardware and software.
In the past decade, the cost of entrepreneurial experimentation has dropped dramatically, particularly in web... View Details
In the past decade, the cost of entrepreneurial experimentation has dropped dramatically, particularly in web... View Details
- March 2015 (Revised May 2018)
- Case
JPMorgan Chase: Tapping an Overlooked Talent Pool
By: Boris Groysberg and Katherine Connolly
By the spring of 2014, the pilot had come to an end for JPMorgan Chase's ReEntry Program, a program designed for women coming back to the workforce after a period of time away. Mary Callahan Erdoes, CEO of Asset Management, and her team had to evaluate whether or not... View Details
- March 2015
- Case
Unilever: Combatting Global Food Waste
By: David F. Drake, Janice H. Hammond and Matthew G. Preble
The global consumer goods company Unilever was on pace to hit a number of aggressive targets by 2020 as part of the Unilever Sustainable Living Project, including a goal to halve the waste associated with the disposal of its products. Unilever's chief supply chain... View Details
Keywords: Food Waste; Sustainable Business And Innovation; Sustainable Supply Chains; Sustainable Operations; Organization Alignment; Environmental Sustainability; Operations; Supply Chain Management; Growth and Development Strategy; Food; Agribusiness; Strategy; Organizational Change and Adaptation; Beauty and Cosmetics Industry; Consumer Products Industry; Food and Beverage Industry; Forest Products Industry; Manufacturing Industry; Retail Industry; North and Central America; Europe; Asia; Africa; Latin America; India
- March 2015
- Case
MELF and Business Culture in the Twin Cities (A)
By: Clayton S. Rose and David Lane
Leaders of the many Fortune 500 firms headquartered in Minneapolis-St. Paul have a long history of engaging collectively, and with educational, political and social leaders, to deal with important community issues. Focusing on the participation of leading CEOs in the... View Details
- March 2015
- Supplement
MELF and Business Culture in the Twin Cities (B)
By: Clayton S. Rose and David Lane
Leaders of the many Fortune 500 firms headquartered in Minneapolis-St. Paul have a long history of engaging collectively, and with educational, political and social leaders, to deal with important community issues. Focusing on the participation of leading CEOs in the... View Details
- March 2015
- Supplement
MELF and Business Culture in the Twin Cities (C)
By: Clayton S. Rose and David Lane
Leaders of the many Fortune 500 firms headquartered in Minneapolis-St. Paul have a long history of engaging collectively, and with educational, political and social leaders, to deal with important community issues. Focusing on the participation of leading CEOs in the... View Details