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  • All HBS Web  (4,454)
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Show Results For

  • All HBS Web  (4,454)
    • People  (18)
    • News  (869)
    • Research  (2,931)
    • Events  (24)
    • Multimedia  (22)
  • Faculty Publications  (1,901)
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    Harvard MS/MBA

    The Harvard MS/MBA confers an MBA from HBS and a Master of Science in Engineering Sciences from Harvard's Paulson School of Engineering & Applied Sciences. Each year, the program enrolls about 30 students who have an undergraduate... View Details

      Michael L. Tushman

      Michael Tushman holds degrees from Northeastern University (B.S.E.E.), Cornell University (M.S.), and the Sloan School of Management at M.I.T. (Ph.D.). Tushman was on the faculty of the Graduate School of Business, Columbia University, from 1976 to 1998 where he was... View Details

      • March 1996 (Revised August 2000)
      • Case

      Wildfire Communications, Inc. (A)

      By: Jeffrey F. Rayport and Mary Connor
      Founder and CEO Bill Warner is faced with critical decisions regarding the product lines, target markets, and technology platforms that his start-up, Wildfire Communications, Inc., will pursue. In addition to the question of strategic focus across these lines of... View Details
      Keywords: Technology; Resource Allocation; Organizational Culture; Business Startups; Business Strategy; Technology Industry; Technology Industry
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      Rayport, Jeffrey F., and Mary Connor. "Wildfire Communications, Inc. (A)." Harvard Business School Case 396-305, March 1996. (Revised August 2000.)
      • 14 Dec 2015
      • HBS Seminar

      Brian Tomlin, Professor of Business Administration, Tuck School of Business at Dartmouth

      • July 1990 (Revised August 1995)
      • Case

      Symantec--1982-90

      By: Nitin Nohria
      As Symantec grew from a small, upstart software development company to a major player in the software development industry, the channels of information flow and the internal communication needs of the company became more complex. The geographically-dispersed structure... View Details
      Keywords: Applications and Software; Communication Technology; Communication; Organizational Change and Adaptation; Employee Relationship Management; Growth and Development; Knowledge Dissemination; Knowledge Sharing; Knowledge Management; Information Technology Industry; United States
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      Nohria, Nitin. "Symantec--1982-90." Harvard Business School Case 491-010, July 1990. (Revised August 1995.)
      • 26 May 2023
      • Blog Post

      Bringing Space Tech Back to Earth

      Space exploration has produced so many technologies that are now part of everyday life. Polymers in space suits became the flame-retardant suits used by firefighters. Miniature imaging systems became the cameras used in smartphones. Even... View Details
      • Research Summary

      Science-Based Business and the Business of Science

      By: H. Kent Bowen
      Science and technology can provide strategic advantage to companies' through differentiated products and processes. The focus of our research is on unusually productive and creative labs that are the sources of breakthroughs that create platforms for sustained... View Details

        Roberto Verganti

        Roberto Verganti (rverganti@hbs.edu) is in the Technology and Operations Management Unit at Harvard Business School. He teaches Design Theory and Practice for the View Details

        Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
        • 2016
        • Chapter

        Luxury Branding Research: New Perspectives and Future Priorities

        By: Anat Keinan, Sandrine Crener and Silvia Bellezza
        Several major trends have changed the landscape for luxury brands. These shifts include the increasing role of technology (digital and mobile) as well as the use by consumers of alternative signals of status, such as wearing less prominently branded apparel, being less... View Details
        Keywords: Luxury; Brands and Branding
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        Keinan, Anat, Sandrine Crener, and Silvia Bellezza. "Luxury Branding Research: New Perspectives and Future Priorities." Chap. 2 in Online Luxury Retailing: Leveraging Digital Opportunities: Research, Industry Practice, and Open Questions, 16–33. Philadelphia: Wharton School, Baker Retailing Center, 2016.
        • June 2005
        • Case

        Furqan Nazeeri and the IMTrader Spin-Out

        By: Lynda M. Applegate and Brian DeLacey
        Furqan Nazeeri is looking to spin out a promising set of products and technologies from an established financial services firm. Designed as an exercise in negotiation. Includes material from the original business plan, and it is possible to simulate a negotiation... View Details
        Keywords: Business Startups; Business or Company Management; Negotiation Process; Product Development; Technology Adoption
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        Applegate, Lynda M., and Brian DeLacey. "Furqan Nazeeri and the IMTrader Spin-Out." Harvard Business School Case 805-147, June 2005.
        • 04 Jan 2011
        • News

        At Novartis, a winning formula

        • 2014
        • Case

        Zenglibao: An Internet Money Market Fund Run by Tianhong Asset Management Co., LTD.

        By: F. Warren McFarlan, Yongjun Jin and Xiaohui Li
        Mobile Internet has imposed an increasing impact on traditional finance. Firstly, some financial business modules can be operated via mobile Internet, and the corresponding transaction cost is greatly reduced. For example, payment by traditional bank draft is replaced... View Details
        Keywords: Finance; Internet; China; Mobile Devices; Internet and the Web; Mobile and Wireless Technology; China
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        McFarlan, F. Warren, Yongjun Jin, and Xiaohui Li. "Zenglibao: An Internet Money Market Fund Run by Tianhong Asset Management Co., LTD." Tsinghua University Case, 2014.
        • 2014
        • Teaching Note

        Zenglibao: An Internet Money Market Fund Run By Tianhong Asset Management Co., LTD. (TN)

        By: F. Warren McFarlan, Yongjun Jin and Xiaohui Li
        Mobile Internet has imposed an increasing impact on traditional finance. Firstly, some financial business modules can be operated via mobile Internet, and the corresponding transaction cost is greatly reduced. For example, payment by traditional bank draft is replaced... View Details
        Keywords: Internet; China; Mobile Devices; Finance; Internet and the Web; Mobile and Wireless Technology; China
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        McFarlan, F. Warren, Yongjun Jin, and Xiaohui Li. "Zenglibao: An Internet Money Market Fund Run By Tianhong Asset Management Co., LTD. (TN)." Tsinghua University Teaching Note, 2014.
        • 19 Nov 2018
        • News

        Architectural Innovation in the Software Industry

        • November 2015 (Revised May 2016)
        • Case

        Aspiring Minds

        By: Karim R. Lakhani, Marco Iansiti and Christine Snively
        By 2015, India-based employment assessment and certification provider Aspiring Minds had helped facilitate over 300,000 job matches through its assessment tools. Aspiring Minds' flagship product, the Aspiring Minds Computer Adaptive Test (AMCAT), used machine learning... View Details
        Keywords: Information Technology; Strategy; Higher Education; Technological Innovation; Employment; Technology Industry; India; China
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        Lakhani, Karim R., Marco Iansiti, and Christine Snively. "Aspiring Minds." Harvard Business School Case 616-013, November 2015. (Revised May 2016.)
        • November 2020
        • Teaching Note

        DayTwo: Going to Market with Gut Microbiome

        By: Ayelet Israeli
        Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals.... View Details
        Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B Vs. B2C; B2B2C; Health & Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; "USA,"; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Technology Industry; Technology Industry; Technology Industry; Technology Industry; Technology Industry; Israel; United States
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        Israeli, Ayelet. "DayTwo: Going to Market with Gut Microbiome." Harvard Business School Teaching Note 521-052, November 2020.
        • August 2017
        • Case

        Data-driven Manufacturing: The Kutesmart System

        By: Willy Shih and Nancy Hua Dai
        The data-driven manufacturing system at this Chinese bespoke mens' suit manufacturer illustrates the use of information technology to support mass customization in a largely manual production environment. It contrasts sharply with some of the Industrie 4.0... View Details
        Keywords: Manufacturing; Garment Manufacturing; Mass Customization; Data-driven Management; Data-driven Manufacturing; Operations; Production; Product; Customization and Personalization; Apparel and Accessories Industry; Manufacturing Industry; China
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        Shih, Willy, and Nancy Hua Dai. "Data-driven Manufacturing: The Kutesmart System." Harvard Business School Case 618-005, August 2017.
        • 26 Feb 2012
        • News

        Can brand Mallya make Kingfisher Airlines fly?

        • March 1998 (Revised October 2001)
        • Case

        Teradyne: Corporate Management of Disruptive Change

        By: Joseph L. Bower
        Two cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. This case deals with the problems facing the head of a start-up division responsible for developing and bringing to market a new product based on technology deemed... View Details
        Keywords: Business Startups; Disruption; Management; Market Entry and Exit; Product; Problems and Challenges; Competitive Strategy; Corporate Strategy; Technology
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        Bower, Joseph L. "Teradyne: Corporate Management of Disruptive Change." Harvard Business School Case 398-121, March 1998. (Revised October 2001.)
        • November 2018 (Revised January 2022)
        • Case

        JUUL and the Vaping Revolution

        By: Michael W. Toffel, John Masko and Sarah Mehta
        In late 2019, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs (pronounced “jewel”) faced intense pressure. Sales of JUUL products exceeded $1 billion in 2018, dominating the e-cigarette category. While JUUL Labs’ stated goal was to help current... View Details
        Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Digital Marketing; Customers; Innovation and Invention; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Information Technology; Technology Industry; San Francisco; California
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        Toffel, Michael W., John Masko, and Sarah Mehta. "JUUL and the Vaping Revolution." Harvard Business School Case 619-006, November 2018. (Revised January 2022.)
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