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  • 03 Mar 2008
  • Research & Ideas

Marketing Your Way Through a Recession

weakening both consumer confidence and the consumer spending—much of it on credit—that has been buoying the U.S. economy. Companies should bear eight factors in mind when making their marketing plans for 2008 and 2009: 1. Research the... View Details
Keywords: by John Quelch
  • 11 Sep 2012
  • First Look

First Look: September 11

capital shortages, distributed urban territory to assuage losers of reform and promote economic growth. The findings suggest that 1) growth strategies, and the territorial politics they produce, are products of the post-Mao urban... View Details
Keywords: Sean Silverthorne
  • 14 Sep 2020
  • Research & Ideas

You're Right! You Are Working Longer and Attending More Meetings

administration in the HBS Strategy Unit. “It’s very taxing, to be honest.” Shifting to remote work at the start of the pandemic stripped away whatever was left of the elusive 9-to-5 business day and replaced it with videoconferencing and “asynchronous work.” With at... View Details
Keywords: by Danielle Kost
  • 22 May 2007
  • First Look

First Look: May 22, 2007

Knowing where and how much the target is currently losing with unprofitable products and customers, the acquirer can develop a profit plan based on transforming unprofitable relationships into profitable... View Details
Keywords: Martha Lagace
  • June 2002 (Revised September 2002)
  • Case

Pokemon: Gotta Catch 'Em All (Abridged)

By: Youngme E. Moon
Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details
Keywords: Brands and Branding; Age; Business or Company Management; Marketing Strategy; Product Launch; Cross-Cultural and Cross-Border Issues; Copyright; Video Game Industry; Entertainment and Recreation Industry; Japan; Asia; United States
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  • February 2010 (Revised March 2016)
  • Background Note

Marketing Analysis Toolkit: Break-even Analysis

By: Thomas J. Steenburgh and Jill Avery
Marketing managers are often called upon to make recommendations for or against programs that cost money to implement. Before expenditures are made, managers want to be sure that they will be getting a return on their investment. One way of assessing this is by... View Details
Keywords: Decision Making; Investment Return; Spending; Management Analysis, Tools, and Techniques; Marketing Strategy; Strategic Planning; Mathematical Methods
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  • 26 Nov 2013
  • First Look

First Look: November 26

workforce is not a quick fix to control costs or improve the quality of care. A poorly planned redesign can even result in increased costs and decreased quality. Changes in skill mix and role definitions should be preceded by a detailed... View Details
Keywords: Sean Silverthorne
  • 24 Apr 2017
  • Op-Ed

Op-Ed: Courage: The Defining Characteristic of Great Leaders

decisions to build great global companies. If businesses are managed without courageous leadership, then R&D programs, product pipelines, investments in emerging markets, and employees’ commitment to the company’s mission all wither.... View Details
Keywords: by Bill George; Auto; Food & Beverage
  • 16 May 2023
  • In Practice

After Silicon Valley Bank's Flameout, What's Next for Entrepreneurs?

life of an early-stage business. When a situation is declared code red, startups should know who’s on point for communication with each stakeholder, who’s leading a process and how each process will be led. Also, plan for retrospectives... View Details
Keywords: by Avery Forman; Technology; Financial Services
  • 08 Sep 2014
  • Research & Ideas

The Strategic Way To Hire a Sales Team

Recruitment and selection are now more important for various reasons. Due to the data and analytical tasks facing many sales forces, productivity ramp-up times have increased. Each hire then represents a bigger sunk cost for a longer... View Details
Keywords: by Carmen Nobel
  • 25 Oct 2016
  • First Look

October 25, 2016

Abstract—New technology ventures often experience deviations from their original plans that oblige them to reorient in pursuit of better fit between their evolving products and target customers. Yet research... View Details
Keywords: Sean Silverthorne
  • 16 Jun 2021
  • HBS Case

Cruising in Crisis: How Carnival Is Riding Out the COVID-19 Storm

restructured operations to make them more efficient, and sold off older, less productive ships. “Some of that weeding out of less-efficient capital may have happened eventually, but this really accelerated that process,” Gilson says.... View Details
Keywords: by Michael Blanding; Travel
  • 03 Jun 2002
  • Research & Ideas

How to Succeed With Your New Boss

Your new boss will have more impact than anyone else over whether you succeed or fail. Your boss establishes benchmarks for your success, interprets your actions for other key players, and controls resources you need. Building a View Details
Keywords: by Michael Watkins
  • January 2025
  • Case

Intuition Robotics: An AI Companion for Older Adults

By: Amit Goldenberg, Elie Ofek and Orna Dan
Intuition Robotics, a startup that makes an AI companion robot to alleviate older adults’ loneliness, debates whether to pursue a B2C model or B2G route. If it opts for the government vertical, it must determine how to negotiate a favorable deal. Two weeks after... View Details
Keywords: Business Model; Business Startups; AI and Machine Learning; Technology Adoption; Product Launch; Market Entry and Exit; Negotiation Offer; Business and Government Relations; Health Industry; Technology Industry; United States; New York (state, US)
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  • 01 Nov 2010
  • Research & Ideas

How IT Shapes Top-Down and Bottom-Up Decision Making

What determines whether decisions happen on the bottom, middle, or top rung of the corporate ladder? New research offers a surprising conclusion: The answer often lies in the technology that a company uses. Information-based systems, such as Enterprise Resource View Details
Keywords: by Carmen Nobel
  • 01 Oct 2001
  • Research & Ideas

How To Make Restructuring Work for Your Company

question the status quo and consider alternative ways of doing business. This sense of "organizational unease" was encouraged by Humana's CEO-founder, who twice before had shifted the company's course to a brand-new industry. As the company's integrated View Details
Keywords: by Stuart C. Gilson
  • 08 Mar 2016
  • First Look

March 8, 2016

opening up its innovation process in Silicon Valley: partnering with other organizations to integrate outside technology in its products and services; spinning out unexploited technology had proved challenging. With input from thinkers... View Details
Keywords: Sean Silverthorne
  • 09 Apr 2018
  • Sharpening Your Skills

The Dark Side of Performance Bonuses

boss deserves a big salary, but only when the number is fully explained. Research Papers Driven by Social Comparisons: How Feedback about Coworkers’ Effort Influences Individual Productivity At a Japanese bank, researchers examine the... View Details
Keywords: by Sean Silverthorne
  • 16 Apr 2001
  • Research & Ideas

Strategy and the Internet

positioning. Strategy goes far beyond the pursuit of best practices. It involves the configuration of a tailored value chain—the series of activities required to produce and deliver a product or service—that enables a company to offer... View Details
Keywords: by Michael E. Porter
  • 02 May 2005
  • Research & Ideas

Four VCs on Evaluating Opportunities

positioning story or sizzle. The details can be filled in later. We have a process here called SEMS, or Systematic Emerging Market Selection. We do a SEMS project for every investment we make. Twice a year at our planning meeting, we talk... View Details
Keywords: by Lauren Barley

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