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  • All HBS Web  (2,904)
    • People  (4)
    • News  (442)
    • Research  (1,994)
    • Events  (19)
    • Multimedia  (5)
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← Page 34 of 2,904 Results →
  • November 1992 (Revised June 1994)
  • Case

Packaged Products Company: Handy-Pak Introduction

By: Frank V. Cespedes and Laura Goode
The product manager and the market research director for a new line of snacking nuts are reviewing options concerning the upcoming roll-out of the product. These options include changes in pricing, promotional plans, and salesforce incentives intended to build support... View Details
Keywords: Price; Marketing; Marketing Channels; Product Launch; Distribution; Planning; Research and Development; Sales; Salesforce Management; Alignment; Consumer Products Industry; Service Industry
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Cespedes, Frank V., and Laura Goode. "Packaged Products Company: Handy-Pak Introduction." Harvard Business School Case 593-057, November 1992. (Revised June 1994.)
  • 31 Aug 2012
  • Working Paper Summaries

The Effect of Institutional Factors on the Value of Corporate Diversification

Keywords: by Venkat Kuppuswamy, George Serafeim & Belén Villalonga
  • July–September 2014
  • Article

Investing in Superstars: Lessons from the World of Football [¿Cómo Invertir en Superestrellas? Lecciones del Mundo del Fútbol]

By: Anita Elberse
Markets for soccer players are winner-take-all markets in which a select few top players earn extremely high rewards. The search for effective talent strategies in these conditions has led clubs to pursue a superstar-acquisition model, a talent-development model, or a... View Details
Keywords: Sports Management; Talent Management; Talent and Talent Management; Sports; Sports Industry; Europe; Latin America
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Elberse, Anita. "Investing in Superstars: Lessons from the World of Football [¿Cómo Invertir en Superestrellas? Lecciones del Mundo del Fútbol]." Foreign Affairs Latinoamérica 14, no. 3 (July–September 2014): 19–27.
  • 05 Sep 2000
  • Research & Ideas

Building Bridges Between Education and Business

study process to companies. Since most businesses in Latin America are unfamiliar with the concept and haven't been approached for study before, he said, they don't know what the process entails nor how it might benefit them. It is... View Details
Keywords: by Martha Lagace
  • September 2018
  • Case

Sealed Air Corporation: Deciding the Fate of VTID (Abridged)

By: Elie Ofek
In mid-2010 the Sealed Air Corporation has to decide on next steps for its novel video tracking technology (called VTID) after unsuccessful attempts to market it in three different industry settings. The company must determine whether its most recent target market, the... View Details
Keywords: Budgets and Budgeting; Customer Focus and Relationships; Decision Choices and Conditions; Technological Innovation; Marketing Strategy; Problems and Challenges; Commercialization; Service Industry
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Ofek, Elie. "Sealed Air Corporation: Deciding the Fate of VTID (Abridged)." Harvard Business School Case 519-030, September 2018.
  • Research Summary

Overview

By: Eva Ascarza
Professor Ascarza’s research primarily focuses on providing researchers and marketers a better understanding of how to manage customer retention so as to reduce churn and increase firm’s profitability. She addresses these issues by building empirical models of customer... View Details
  • Web

Published CSV Cases - Institute For Strategy And Competitiveness

products and also entered new markets abroad. In late 2014, Gore and his team had to decide how to further develop the company and prioritize... View Details
  • 07 Aug 2012
  • Research & Ideas

Off and Running: Professors Comment on Olympics

audience mix, as does the element of national pride that comes with victory and the emotional flag-raising ceremony that follows. The brand power of the Olympics is also fueled by business and View Details
Keywords: Re: Multiple Faculty; Sports
  • December 2001 (Revised February 2008)
  • Case

Borealis

By: Robert S. Kaplan and Bjorn N. Jorgensen
When Borealis, a European producer of plastics, used a traditional, time-consuming budgeting process, the budget was quickly out of date in a competitive environment characterized by continually changing input and output prices and dynamic market conditions. This case... View Details
Keywords: Activity Based Costing and Management; Budgets and Budgeting; Forecasting and Prediction; Investment; Governance Controls; Balanced Scorecard; Management Systems; Manufacturing Industry; Europe
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Kaplan, Robert S., and Bjorn N. Jorgensen. "Borealis." Harvard Business School Case 102-048, December 2001. (Revised February 2008.)
  • September 1999 (Revised October 2006)
  • Case

MarketSoft

By: Joseph B. Lassiter III and Diana S. Gardner
Greg Erman and Nancy Benovich-Gilby have assembled a team and selected a market for the launch of a high-potential venture based on using an Internet-based service to manage the flow of sales leads between principals and their distribution channel partners. Their... View Details
Keywords: Product Development; Planning; Sales; Management; Internet; Web Services Industry
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Lassiter, Joseph B., III, and Diana S. Gardner. "MarketSoft." Harvard Business School Case 800-069, September 1999. (Revised October 2006.)
  • 01 Apr 2016
  • News

New brew: Starbucks Canada to offer beer, wine

    Shikhar Ghosh

    Shikhar Ghosh is a Professor of Management Practice in the Entrepreneurial Management Unit. He currently teaches in the elective curriculum and is the course head for 3 Technologies that will Change the World. Shikhar received the Apgar Award for innovation in... View Details

    • January 1983 (Revised February 1988)
    • Case

    Hospital Corp. of America (B)

    By: W. Carl Kester
    Focuses on HCAs financing options for reaching its target capital structure. The options include new equity conversion of convertible debentures, a debt-for-equity swap, the sale of assets, and fixed-rate debt. Students must address the problem of market timing and... View Details
    Keywords: Assets; Capital Structure; Cash Flow; Equity; Debt Securities; Credit Derivatives and Swaps; Health Industry; United States
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    Kester, W. Carl. "Hospital Corp. of America (B)." Harvard Business School Case 283-054, January 1983. (Revised February 1988.)
    • 2024
    • Article

    Beyond the 510(k): The Regulation of Novel Moderate-Risk Medical Devices, Intellectual Property Considerations, and Innovation Incentives in the FDA’s De Novo Pathway

    By: Mateo Aboy, Cristina Crespo and Ariel Stern
    Moderate-risk medical devices constitute 99% of those that have been regulated by the U.S. Food and Drug Administration (FDA) since it gained authority to regulate medical technology nearly five decades ago. This article presents an analysis of the interaction between... View Details
    Keywords: Governing Rules, Regulations, and Reforms; Health Care and Treatment; Technology Adoption; Technological Innovation; Safety; Medical Devices and Supplies Industry; United States
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    Aboy, Mateo, Cristina Crespo, and Ariel Stern. "Beyond the 510(k): The Regulation of Novel Moderate-Risk Medical Devices, Intellectual Property Considerations, and Innovation Incentives in the FDA’s De Novo Pathway." Art. 29. npj Digital Medicine 7 (2024).
    • June 2016
    • Article

    Local Currency Sovereign Risk

    By: Wenxin Du and Jesse Schreger
    We introduce a new measure of emerging market sovereign credit risk: the local currency credit spread, defined as the spread of local currency bonds over the synthetic local currency risk-free rate constructed using cross-currency swaps. We find that local currency... View Details
    Keywords: Risk and Uncertainty; Sovereign Finance; Currency; Emerging Markets
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    Du, Wenxin, and Jesse Schreger. "Local Currency Sovereign Risk." Journal of Finance 71, no. 3 (June 2016): 1027–1070.
    • June 2016 (Revised November 2021)
    • Case

    chotuKool: 'Little Cool,' Big Opportunity

    By: Rory McDonald, Derek van Bever and Efosa Ojomo
    In 2013, a team led by Gopalan Sunderraman, vice president of corporate development at Godrej & Boyce Mfg. Co. Ltd.—one of the companies owned by Godrej Group, a large Indian conglomerate—was preparing to launch an innovative low-cost refrigerator. Developed expressly... View Details
    Keywords: Disruptive Innovation; Emerging Markets; Entrepreneurship; Growth and Development Strategy; Marketing Strategy; Consumer Products Industry; India
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    McDonald, Rory, Derek van Bever, and Efosa Ojomo. "chotuKool: 'Little Cool,' Big Opportunity." Harvard Business School Case 616-020, June 2016. (Revised November 2021.)
    • May 2020
    • Teaching Note

    Big Boom Beverages: Fight or Flight? (Brief Case)

    By: Stephen A. Greyser and William Ellet
    Teaching Note for HBS Brief Case No. 920-557. The case addresses analysis and decisions related to the entrepreneurial life of a distinctive energy beverage, including its niche market launch, early problems, reformulation, social media impact, market success, and... View Details
    Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate Social Responsibility and Impact; Reputation; Communication Strategy; Decision Making
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    Greyser, Stephen A., and William Ellet. "Big Boom Beverages: Fight or Flight? (Brief Case)." Harvard Business School Teaching Note 920-558, May 2020.
    • 06 Aug 2021
    • Book

    Steve Jobs and the Rise of the Celebrity CEO

    marketing was dreadful, and its finances would have collapsed had it not been for CFO Fred Anderson’s work. The world of computers was dominated by Microsoft, especially after the introduction of its... View Details
    Keywords: by Dina Gerdeman
    • December 2018
    • Case

    Kodak: The Rebirth of an Iconic Brand

    By: Anat Keinan, Giana M. Eckhart and Michael B. Beverland
    Following its re-emergence from bankruptcy protection in 2014, the marketing team at Kodak has been charged with tripling brand value with consumers, with little marketing budget. The case focuses on the strategies used by senior Kodak marketers Steven Overman and Dany... View Details
    Keywords: Branding; Brand & Product Management; Brand Heritage; Cultural Branding; Brands and Branding; Marketing Strategy; Demographics
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    Keinan, Anat, Giana M. Eckhart, and Michael B. Beverland. "Kodak: The Rebirth of an Iconic Brand." Harvard Business School Case 519-051, December 2018.
    • January – February 2011
    • Article

    'Bricks and Clicks': The Impact of Product Returns on the Strategies of Multichannel Retailers

    By: Elie Ofek, Zsolt Katona and Miklos Sarvary
    The Internet has increased the flexibility of retailers, allowing them to operate an online arm in addition to their physical stores. The online channel offers potential benefits in selling to customer segments that value the convenience of online shopping, but it also... View Details
    Keywords: Price; Profit; Marketing Channels; Consumer Behavior; Online Technology; Retail Industry
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    Ofek, Elie, Zsolt Katona, and Miklos Sarvary. "'Bricks and Clicks': The Impact of Product Returns on the Strategies of Multichannel Retailers." Marketing Science 30, no. 1 (January–February 2011).
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