Publications

Publications

Filter Results: (3,602) Arrow Down
Filter Results: (3,602) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 34 of 3,602 Results →
  • Program

The Women's Leadership Forum

nondiscrimination here. Learning and Living at HBS When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to... View Details
  • Forthcoming
  • Article

Preference Externality Estimators: A Comparison of Border Approaches and IVs

By: Xi Ling, Wesley R. Hartmann and Tomomichi Amano
This paper compares two estimators—the Border Approach and an Instrumental Variable (IV) estimator—using a unified framework where identifying variation arises from “preference externalities,” following the intuition in Waldfogel (2003). We highlight two dimensions in... View Details
Keywords: Econometrics; Casual Inference; Marketing; Economics; Advertising; Mathematical Methods
Related
  • Research Summary

Mobile web advertising: maximum entropy banner allocation

The worldwide mobile advertising market, currently $3 billion in size, is expected to grow to $20 billion by 2011.  Online and mobile advertising employs two main pricing models: pay-per-click (CPC) and pay-per-impression (CPM).  To date, most of the... View Details

  • March 2015
  • Article

Monetary Policy and Long-Term Real Rates

By: Samuel G. Hanson and Jeremy C. Stein
Changes in monetary policy have surprisingly strong effects on forward real rates in the distant future. A 100 basis point increase in the two-year nominal yield on a Federal Open Markets Committee announcement day is associated with a 42 basis point increase in the... View Details
Keywords: Policy; Interest Rates; Economics
Related
  • 02 May 2013
  • Working Paper Summaries

Innovation, Reallocation, and Growth

Keywords: by Daron Acemoglu, Ufuk Akcigit, Nicholas Bloom & William Kerr
  • August 2018 (Revised April 2023)
  • Case

Facebook—Can Ethics Scale in the Digital Age?

By: George A. Riedel and Carin-Isabel Knoop
Since its founding in 2004, Facebook has built a phenomenally successful business at global scale to become the fifth most valuable public company in the world. The revelation of Cambridge Analytica events in March 2018, where 78 million users' information was leaked... View Details
Keywords: Facebook; Ethics; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Trust; Business Model; Corporate Accountability; Social Media
Related
  • September 2011
  • Module Note

Orientation to Leadership Intelligence Days, 2011

By: Joshua D. Margolis and Anthony J. Mayo
Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
Keywords: Budgets and Budgeting; Borrowing and Debt; Investment Return; Resource Allocation; Marketing Communications; Marketing Strategy; Consumer Behavior; Online Technology; Beauty and Cosmetics Industry
Related
  • March 1996 (Revised February 1999)
  • Case

Vistakon: 1 Day Acuvue Disposable Contact Lenses

By: Alvin J. Silk, Bruce Issacson and Marie Bell
Vistakon, an independent and entrepreneurial subsidiary of Johnson & Johnson, pioneered the production and marketing of disposable contact lenses with the 1987 launch of Acuvue, the first disposable extended-wear lens--a soft contact lens that patients wear for a... View Details
Keywords: Advertising Campaigns; Business Subsidiaries; Business Startups; Corporate Entrepreneurship; Price; Risk Management; Marketing; Product Positioning; Production; Performance Effectiveness; Consumer Products Industry; United States
Related
  • Web

Publications - Faculty & Research

Intelligence ; Generative Ai ; Large Language Models ; Environment ; Climate Finance ; Investing Citation SSRN Read Now Related Lu, Shirley, Edward J. Riedl, Simon Xu, and George Serafeim. "Climate... View Details
  • 2018
  • Other Teaching and Training Material

Finance Reading: Corporate Governance

By: John Coates and Suraj Srinivasan
Core Curriculum Readings in Finance cover the fundamental concepts, theories, and frameworks in finance. This reading presents an overview of corporate governance, focusing on for-profit businesses that are privately owned by dispersed investors—that is, not owned by a... View Details
Keywords: Finance; Corporate Governance; For-Profit Firms; Private Ownership; Conflict of Interests
Related
  • 12 PM – 1 PM EST, 15 Jan 2015
  • Webinars: Trending@HBS

High Impact Women Entrepreneurs: Insights from Pioneers who are Changing the Game

During this webinar, Professor Lynda Applegate, faculty chair of the HBS Owner/President Management program, will discuss new research that is developing profiles and case studies on women entrepreneurs who founded new ventures that have become successful high-growth,... View Details
  • 2024
  • Working Paper

Residential Battery Storage - Reshaping The Way We Do Electricity

By: Christian Kaps and Serguei Netessine
In this paper, we aim to understand when private households invest in behind-the-meter battery storage next to rooftop solar and how those batteries impact households, the electricity market, and emissions. We answer three main research questions: 1) When do customers... View Details
Keywords: Solar Power; Energy Storage; Technology And Innovation Management; Energy; Energy Policy; Renewable Energy; Technological Innovation; Innovation and Management; Energy Industry
Related
  • 23 Apr 2012
  • Research & Ideas

How to Brand a Next-Generation Product

notice a new name.” Like Apple, most consumer-centric companies deal with the dilemma of how to brand the next- generation of an existing product. Product upgrades make up the majority of corporate research and development activity.... View Details
Keywords: by Carmen Nobel

    Task Segregation as a Mechanism for Within-job Inequality

    In this article, we examine a case of task segregation—when a group of workers is disproportionately allocated, relative to other groups, to spend more time on specific tasks in a given job—and argue that such segregation is a potential mechanism for generating... View Details
    • 2023
    • Working Paper

    Channeled Attention and Stable Errors

    By: Tristan Gagnon-Bartsch, Matthew Rabin and Joshua Schwartzstein
    We develop a framework for assessing when somebody will eventually notice that she has a misspecified model of the world, premised on the idea that she neglects information that she deems—through the lens of her misconceptions—to be irrelevant. In doing so, we... View Details
    Keywords: Attentional Stability; Cognition and Thinking; Attitudes; Information; Theory
    Related
    • October 1988 (Revised March 1989)
    • Case

    Florida Power Light Quality Improvement (QI) Story Exercise (A)

    Florida Power and Light (FPL) has developed a widely acclaimed quality improvement program (QIP). This exercise leads the students through the process that a division of FPL utilized in an attempt to "improve service." Specifically, the process requires students to... View Details
    Keywords: Quality; Service Delivery; Performance Improvement; Business Processes; Utilities Industry; Florida
    Related
    • 2021
    • Working Paper

    Closing Costs, Refinancing, and Inefficiencies in the Mortgage Market

    By: David Hao Zhang
    In the US, borrowers often finance the price of mortgage origination by agreeing to higher mortgage rates for a given principal amount. I show that for standard fixed-rate, prepayable mortgages this contractual feature has two consequences. First, it leads to increased... View Details
    Keywords: Mortgage Market; Refinancing; Mortgages; Consumer Behavior
    Related
    • Article

    Party-State Capitalism in China

    By: Margaret Pearson, Meg Rithmire and Kellee Tsai
    The “state capitalism” model, in which the state retains a dominant role as owner or investor-shareholder amidst the presence of markets and private firms, has received increasing attention, with China cited as the main exemplar. Yet as models evolve, so has China’s... View Details
    Keywords: Economic Policy; Communism; Capitalism; State Capitalism; Economic Systems; Economics; Policy; China
    Related
    • December 2011
    • Article

    Deposit Insurance and Subsidized Recapitalizations

    By: Lucy White and Alan Morrison
    The 2007–2009 financial crisis saw a vast expansion in deposit insurance guarantees around the world and yet our understanding of the design and consequences of deposit insurance schemes is in its infancy. We provide a new rationale for the provision of deposit... View Details
    Keywords: Financial Crisis; Banks and Banking; Insurance; Taxation; Business and Government Relations; Banking Industry
    Related
    • 27 Jun 2024
    • Research & Ideas

    Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

    It’s the new way of comparison shopping in the age of large language models (LLM): Tapping into AI-driven search engines for research and advice on which products to buy. But can consumers trust the recommendations to be impartial? New... View Details
    Keywords: by Ben Rand; Technology