Fast-moving Consumer Goods - Publications - Faculty & Research

15 Jan 2019
First Look

New Research and Ideas, January 15, 2019

budgets. Concurrently, changes to other government policies were causing expatriates—who made up about a third of Saudi Arabia’s population and were a key consumer of Almarai’s dairy products—to leave the country in droves. This case... View Details

Keywords: Dina Gerdeman

27 Nov 2019
Sharpening Your Skills

Secrets for Creating a Long-Lasting Brand

built from the ground up and rebuilt again when the competitive landscape shifts. A Good Place to Start Super Bowl Ads Sell Products, but Do They Sell Brands?Super Bowl advertising is increasingly about using storytelling to sell... View Details

Keywords: by Sean Silverthorne; Retail

06 Nov 2012
First Look

First Look: November 6

mark-plans backfire, consumer preferences shift, or tried-and-true practices fail to work in a new context. So is innovation just a low-odds crapshoot? In The Architecture of Innovation, Harvard Business School professor Josh Lerner-one... View Details

Keywords: Sean Silverthorne

28 Jun 2022
Book

The Moral Enterprise: How Two Companies Profit with Purpose

How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details

Keywords: by Avery Forman

25 Jan 2010
Research & Ideas

A Macroeconomic View of the Current Economy

government spending, and consumer spending—consumer spending being the biggest—the United States consistently spends more than 100 percent of its GDP (as high as 106 percent in 2005 and 2006). But of course we produce only 100 percent of... View Details

Keywords: by Sean Silverthorne

06 Nov 2008
Op-Ed

Selling Out The American Dream

anything but a good example for the average citizen. Left-wing politicians are equally guilty of framing the American Dream in material terms. They claim the Dream is increasingly out of reach of middle class Americans, pointing to a... View Details

Keywords: by John Quelch

02 Mar 2012
HBS Seminar

Joe Lassiter/Gordon Jones, Harvard Business School/Harvard University

Blog

The Harvard Business School Faculty Summer Reader 2023

I consume for the pleasure of good stories and engaging writing, which help improve my writing. These include legal thrillers with ensemble characters by John Lescroart, such as The Rule of Law; classic... View Details

25 Apr 2017
First Look

First Look at New Research, April 25

Economics & Management Strategy Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior By: Prince, Jeffrey, and Shane Greenstein Abstract—The television industry is undergoing a generational shift in... View Details

Keywords: Sean Silverthorne

22 Jul 2002
Research & Ideas

Is Performance-Based Pricing the Right Price for You?

the last major consumer packaged goods advertiser to stay with a 15 percent fee, is moving in this new direction. It is sometimes a pragmatic pathway to managing risk, uncertainty, and performance for the... View Details

Keywords: by Benson Shapiro; Manufacturing

10 Aug 2010
First Look

First Look: August 10

recreates itself in response to new technologies and consumer needs, this major player is considering focusing on its principal business of concert booking and related revenue or moving forward with its efforts to take advantage of new... View Details

Keywords: Martha Lagace

22 Oct 2019
Research & Ideas

Use Artificial Intelligence to Set Sales Targets That Motivate

data, the algorithm learns to predict the outcome from the input data. Unsupervised learning. In this case, using unlabeled data, the algorithm learns the inherent structure from the input data. Either machine learning approach is only as View Details

Keywords: by Michael Blanding

16 Mar 2009
Research & Ideas

When the Internet Runs Out of IP Addresses

a good idea but actually results in v6 being enabled when it shouldn't be.) These problems don't affect that many users—measurements suggest a fraction of a percent. But that's enough. If you're Dell, would you want to turn on IPv6, with... View Details

Keywords: by Sean Silverthorne; Telecommunications

20 Jan 2023
News

Free Spirits

made available on draft. “That’s not really been done,” he says, but it would be an ideal way to get it in front of new customers. “We’ve seen some people start with a Liberté, never having had a Stella before. It’s a good example of what... View Details

Keywords: Jen McFarland Flint; Food Services and Drinking Places; Hospitality

04 Feb 2002
Research & Ideas

How a Juicy Brand Came Back to Life

Even now, mere mention of Quaker Oats' acquisition of Snapple causes veteran dealmakers to shudder. For good reason. In 1993, Quaker paid $1.7 billion for the Snapple brand, outbidding Coca-Cola, among other interested parties. In 1997,... View Details

Keywords: by John Deighton; Food & Beverage

23 Jul 2013
First Look

First Look: July 23

Publications 2013 pub Does Social Connection Turn Good Deeds into Good Feelings?: On the Value of Putting the 'Social' in Prosocial Spending By: Aknin, Lara B., Elizabeth W. Dunn, Gillian M. Sandstrom, and... View Details

Keywords: Anna Secino

23 Sep 2022
Research & Ideas

8 Strategies to Sustain Business Innovation

help leaders more successfully innovate and change in their industries as they parse mixed messages about the global economy, with rampant inflation wearing on consumers and investors preparing for recession. Productive Tensions covers... View Details

Keywords: by Lane Lambert

Web

Impact of the New Medium - Edwin H. Land & Polaroid | Harvard Business School

$89.75, the leather-bound Polaroid Land Camera, Model 95, represented a high-end consumer purchase. All 56 cameras brought to the Jordan Marsh demonstration sold out. After its Boston debut, the Land Camera appeared at department stores... View Details

01 Dec 2019
News

Bridging the Gap

came about over 25 years, the result of another civic- and business-led effort. And it’s wonderful, many agree. But there are still a good number of Chattanooga residents who’ve been left out of the picture. As in so many American cities,... View Details

Keywords: Julia Hanna; illustration by Josh Cochran; photographed by Melissa Golden; cross sector collaboration; local government; nonprofits; education; leadership; Administration of Economic Programs; Government

29 May 2018
First Look

New Research and Ideas, May 29, 2018

Artificial Intelligence Vodafone was operating in the fast-moving telecommunications market where innovation and scale were key. Faced with an onslaught of technological advances—big data, automation, and artificial intelligence—CEO... View Details