Publications

27 Feb 2017
Working Paper Summaries

Seeking to Belong: How the Words of Internal and External Beneficiaries Influence Performance

Keywords: by Paul Green, Francesca Gino, and Bradley R. Staats

March 2022
Article

Targeting High Ability Entrepreneurs Using Community Information: Mechanism Design in the Field

By: Reshmaan Hussam, Natalia Rigol and Benjamin N. Roth

Identifying high-growth microentrepreneurs in low-income countries remains a challenge due to a scarcity of verifiable information. With a cash grant experiment in India we demonstrate that community knowledge can help target high-growth microentrepreneurs; while the... View Details

Keywords: Microentrepreneurs; Community Information; Field Experiment; Loans; Entrepreneurship; Developing Countries and Economies; Financing and Loans; Information; Mathematical Methods; India

January–February 2020
Article

Are You Undervaluing Your Customers?: It’s Time to Start Measuring and Managing Their Worth

By: Rob Markey

Leaders recognize that they should manage their businesses to maximize the value of the customer base. But too often, earnings pressures result in cost-cutting measures that hurt customers.

Loyalty-leading companies operate differently. They create systems for... View Details

Keywords: Customer Experience; Customer Value; Customer Centric Initiative; Customer Focused Organization; Customer Lifetime Value; Customer Focus and Relationships; Customer Value and Value Chain; Operations; Business Strategy

29 Apr 2025
News

Challenge Accepted

challenge they faced. Their answers offer a window into the different forms adversity can take and how those experiences can lead to new directions, greater self-awareness, and... View Details

Keywords: challenges; failure; advice; experience

Research Summary

Overview

By: Eva Ascarza

Professor Ascarza’s research primarily focuses on providing researchers and marketers a better understanding of how to manage customer retention so as to reduce churn and increase firm’s profitability. She addresses these issues by building empirical models of customer... View Details

May 2022
Article

Complex Disclosure

By: Ginger Zhe Jin, Michael Luca and Daniel Martin

We present evidence that unnecessarily complex disclosure can result from strategic incentives to shroud information. In our lab experiment, senders are required to report their private information truthfully, but can choose how complex to make their reports. We find... View Details

Keywords: Disclosure; Experiments; Naiveté; Overconfidence; Corporate Disclosure; Policy; Information; Complexity; Strategy; Consumer Behavior

22 Feb 2022
News

Turning Point: Ready or Not

Mansoor Basha (GMP 13, 2012) (Illustration by Gisela Goppel) Mansoor Basha (GMP 13, 2012) (Illustration by Gisela Goppel) At the start of the pandemic, I hunkered down like everyone else. But as time went on and the death toll rose, I... View Details

Keywords: reflection; life experience; leadership

17 Apr 2025
Blog Post

From Tech to Coaching: Empowering Women and Minority Leaders with Yue Zhao (MBA 2013)

most meaningful and urgent challenges in their professional lives. It’s a different kind of impact, but one that feels personal and lasting. Looking back, I realize that my career has always been about... View Details

Research Summary

Designing Productive Zones of Privacy

By: Ethan S. Bernstein

A common theme that integrates my research and course development is how increasingly transparent workplaces can improve productivity and performance by putting up certain boundaries to observation. While the research above empirically and theoretically explores the... View Details

Keywords: Transparency; Privacy; Field Experiments; Design; Organizational Design; Performance

Article

Do Group Dynamics Influence Social Capital Gains Among Microfinance Clients? Evidence from a Randomized Experiment in Urban India

By: Natalia Rigol, Benjamin Feigenberg, Erica Field, Rohini Pande and Shayak Sarkar

June 2020
Article

The Isolated Choice Effect and Its Implications for Gender Diversity in Organizations

By: Edward H. Chang, Erika L. Kirgios, Aneesh Rai and Katherine L. Milkman

We highlight a feature of personnel selection decisions that can influence the gender diversity of groups and teams. Specifically, we show that people are less likely to choose candidates whose gender would increase group diversity when making personnel selections in... View Details

Keywords: Behavior And Behavioral Decision Making; Organizational Studies; Decision Analysis; Economics; Decision Making; Behavior; Analysis; Organizations; Diversity; Gender

11 Oct 2017
Working Paper Summaries

Crime and Violence: Desensitization in Victims to Watching Criminal Events

Keywords: by Rafael Di Tella, Lucia Freira, Ramiro H. Gálvez, Ernesto Schargrodsky, Diego Shalom, and Mariano Sigman

May 2017
Article

Behavioral Processes in Long-Lag Interventions

By: Dale T. Miller, Jennifer E. Dannals and Julian Zlatev

We argue that psychologists who conduct experiments with long lags between the manipulation and the outcome measure should pay more attention to behavioral processes that intervene between the manipulation and the outcome measure. Neglect of such processes, we contend,... View Details

Keywords: Field Experiments; Interventions; Behavioral Mediation; Theories Of Change; Longitudinal Studies; Behavior; Research; Change; Theory

March 2015 (Revised January 2020)
Supplement

Behavioural Insights Team (B)

By: Michael Luca and Patrick Rooney

The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles... View Details

Keywords: Behavioral Economics; Experiments; Choice Architecture; Public Entrepreneurship; United Kingdom

Purchase

February 2020
Article

Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs

By: Rachel Gershon, Cynthia Cryder and Leslie K. John

While selfish incentives typically outperform prosocial incentives, in the context of customer referral rewards, prosocial incentives can be more effective. Companies frequently offer “selfish” (i.e., sender-benefiting) referral incentives, offering customers financial... View Details

Keywords: Incentives; Prosocial Behavior; Judgment And Decision-making; Referral Rewards; Motivation and Incentives; Consumer Behavior; Decision Making

Article

A Megastudy of Text-Based Nudges Encouraging Patients to Get Vaccinated at an Upcoming Doctor's Appointment

By: Katherine L. Milkman, Mitesh S. Patel, Linnea Gandhi, Heather N. Graci, Dena M. Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Modupe Akinola, John Beshears, Jonathan E. Bogard, Alison Buttenheim, Christopher F. Chabris, Gretchen B. Chapman, James J. Choi, Hengchen Dai, Craig R. Fox, Amir Goren, Matthew D. Hilchey, Jillian Hmurovic, Leslie K. John, Dean Karlan, Melanie Kim, David Laibson, Cait Lamberton, Brigitte C. Madrian, Michelle N. Meyer, Maria Modanu, Jimin Nam, Todd Rogers, Renante Rondina, Silvia Saccardo, Maheen Shermohammed, Dilip Soman, Jehan Sparks, Caleb Warren, Megan Weber, Ron Berman, Chalanda N. Evans, Christopher K. Snider, Eli Tsukayama, Christophe Van den Bulte, Kevin G. Volpp and Angela L. Duckworth

Many Americans fail to get life-saving vaccines each year, and the availability of a vaccine for COVID-19 makes the challenge of encouraging vaccination more urgent than ever. We present a large field experiment (N = 47,306) testing 19 nudges delivered to patients via... View Details

Keywords: Vaccination; COVID-19; Nudge; Influenza; Field Experiment; Health; Communication Strategy; Behavior

2022
Working Paper

Stories, Statistics and Memory

By: Thomas Graeber, Christopher Roth and Florian Zimmermann

For most decisions, we rely on information encountered over the course of days, months or years. We consume this information in various forms, including abstract summaries of multiple data points – statistics – and contextualized anecdotes about individual instances... View Details

Keywords: Decision Choices and Conditions; Information Types; Media; Cognition and Thinking

August 2022
Article

The Gender Gap in Self-Promotion

By: Christine L. Exley and Judd B. Kessler

In applications, interviews, performance reviews, and many other environments, individuals are explicitly asked or implicitly invited to assess their own performance. In a series of experiments, we find that women rate their performance less favorably than equally... View Details

Keywords: Self-promotion; Gender Gap; Experiments; Performance Evaluation; Gender

June 2022 (Revised January 2025)
Technical Note

Causal Inference

By: Iavor I Bojinov, Michael Parzen and Paul Hamilton

This note provides an overview of causal inference for an introductory data science course. First, the note discusses observational studies and confounding variables. Next the note describes how randomized experiments can be used to account for the effect of... View Details

Keywords: Causal Inference; Causality; Experiment; Experimental Design; Data Science; Analytics and Data Science