Customer Specificity - Publications - Faculty & Research

28 Aug 2007
First Look

First Look: August 28, 2007

users or securing their exclusive affiliation--are costly and risky. Describes less costly staged strategies for building two-sided platforms. With the "vendor to two-sided platform" strategy, a firm starts as a vendor selling products or services to View Details

Keywords: Martha Lagace

22 Aug 2005
Research & Ideas

Balancing the Future Against Today’s Needs

leaders must bring to bear a new perspective on how growth efforts are situated in their companies, how they measure and reward executing the present and building the future, and how they align behaviors to their specific growth... View Details

Keywords: by Paul Michelman

01 Dec 2020
News

New Releases: Alumni and Faculty Books

rules of commerce: Instead of selling the “means” (their products and services), they adopt innovative revenue models to pursue “ends” (actual outcomes). They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value... View Details

Keywords: Margie Kelley

16 Aug 2024
In Practice

Election 2024: What's at Stake for Business and the Workplace?

volunteer as poll workers. Facilitate political engagement. Look to online platforms that have simplified small contributions to political campaigns and increased the diversity of donors, as well as efforts to encourage employees and View Details

Keywords: by Rachel Layne

01 Mar 2005
News

Venture Capital’s Comeback

there were great rewards for VCs who focused on a very specific investment category, such as online pet food. You could invest in five or six companies in the same area and do quite well with all of them,” he explains. Now, across the... View Details

Keywords: Roger Thompson; Securities, Commodities, and Other Financial Investments; Finance

12 Aug 2002
Research & Ideas

‘Let the Buyer Beware’ Doesn’t Protect Investors

liability for failure for all but the most glaring fraud or embezzlement. The real problems for a potential investor are not those warned of in a prospectus in such general terms as to apply to virtually any company; they are specific... View Details

Keywords: by D. Quinn Mills

01 Oct 2021
Blog Post

Alumni Spotlight: Career Advice from Alums Working in Climate

around the world adapt and lead. Climate jobs have never more robust or exciting. From transportation to tech to agriculture, regardless of your experience, I’d encourage all MBAs to make climate a part of your next role." Nathan Nemon (MBA 2020), View Details

Keywords: Energy / Cleantech

16 Sep 2014
First Look

First Look: September 16

institutional environment may be especially critical to an organization's performance and long-term survival. Our review reveals that organizations engage in three specific and identifiable sets of institutional strategies, which we term... View Details

Keywords: Sean Silverthorne

13 Dec 2016
First Look

December 13, 2016

finance value different sets of skills: innovating in S&E calls for in-depth knowledge and/or interest in a specific subject area, whereas finance tends to value a combination of general analytic skills and social skills over academic... View Details

Keywords: Carmen Nobel

22 Aug 2011
Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

make those strategies problematic, says Assistant Professor Karim R. Lakhani. It's often difficult in creative fields to set specific deliverables to which you can attach incentives. And the very fact that the manager is focusing so much... View Details

Keywords: by Michael Blanding

07 Dec 2010
First Look

First Look: Dec. 7

marketing strategy by the marketing department, one focused on the role of customer relations in product development, is considered. The creation of a set of basic principles and operating procedures for GE's marketing unit is discussed.... View Details

Keywords: Sean Silverthorne

13 Sep 2019
News

Hollywood Ending

on and enough customers to make it a viable business. They’re not settling for half-measures. “If we have great content but we don’t have a differentiated experience, we fail,” she says. “And the reverse is true too.” The urgency to get... View Details

Keywords: Jen McFarland Flint; photo by Christina Gandolfo

23 May 2019
Book

These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems

In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details

Keywords: by Dina Gerdeman; Green Technology

Web

Program Policies - HBS Online

Have questions about our policies on learning requirements, accommodations, changing your program status (selecting a later course, withdrawals, refunds, deferrals), exceptions standards, or discounts? Start here! Certificate of Completion Requirements Program View Details

31 Mar 2009
First Look

First Look: March 31, 2009

rich collection of feasible governance structures. Our model focuses on two issues emphasized by practitioners: spillover effects (as opposed to hold-ups motivated by specific investments) and contracting problems ex post (as opposed to... View Details

Keywords: Martha Lagace

Web

Flatiron School: Reflections from Summer 2020 - Recruiting

project was the capstone project, and I worked with Birchbox (an HBS founded company!) on analyzing their customer churn. Jay Kim (MBA 2020) : I was paired with a beverage start-up based in Miami and helped the company make the pivot from... View Details

01 Jun 2012
News

Made in the USA

survey cited specific actions their companies had implemented to remain competitive. The majority had taken steps such as improving worker training, investing in technology, growing exports, and expanding to new markets. Among the... View Details

Keywords: Blagg, Deborah; cheese; lobster fishing; Fishing, Hunting and Trapping; Agriculture; Management of Companies and Enterprises; Management; Food Manufacturing; Manufacturing

12 Apr 2004
Research & Ideas

Operations and the Competitive Edge

telecommunications technologies, particularly the Internet, which enabled entirely new ways to communicate with customers and suppliers, as well as internally. This was the era when everybody was developing new initiatives in B2C... View Details

Keywords: by Martha Lagace

20 Jul 2016
Research & Ideas

Airplane Design Brings Out the Class Warfare in Us All

people witness the luxury, they might want to upgrade, benefiting the cruise line,” he adds. “But it might also lead lower-fare customers to be more disgruntled and unhappy with their current experience. For an airline or cruise line,... View Details

Keywords: by Dina Gerdeman; Air Transportation; Sports; Travel

14 Sep 2021
Blog Post

How to Support Your Employees’ Career Development

Establish Transparent Paths to Success Another strategy Fitzpatrick recommends for employers is to be transparent around the skills employees need to progress. During her time managing teams at a leading multinational manufacturing corporation, Fitzpatrick recalled... View Details

Keywords: All Industries

Publications